c29ee7e6db
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
164 lines
4.3 KiB
Markdown
164 lines
4.3 KiB
Markdown
# Platform-Specific Strategy Guide
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Detailed strategies for each major social platform.
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## LinkedIn
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**Best for:** B2B, thought leadership, professional networking, recruiting
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**Audience:** Professionals, decision-makers, job seekers
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**Posting frequency:** 3-5x per week
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**Best times:** Tuesday-Thursday, 7-8am, 12pm, 5-6pm
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**What works:**
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- Personal stories with business lessons
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- Contrarian takes on industry topics
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- Behind-the-scenes of building a company
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- Data and original insights
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- Carousel posts (document format)
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- Polls that spark discussion
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**What doesn't:**
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- Overly promotional content
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- Generic motivational quotes
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- Links in the main post (kills reach)
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- Corporate speak without personality
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**Format tips:**
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- First line is everything (hook before "see more")
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- Use line breaks for readability
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- 1,200-1,500 characters performs well
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- Put links in comments, not post body
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- Tag people sparingly and genuinely
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**Algorithm tips:**
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- First hour engagement matters most
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- Comments > reactions > clicks
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- Dwell time (people reading) signals quality
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- No external links in post body
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- Document posts (carousels) get strong reach
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- Polls drive engagement but don't build authority
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---
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## Twitter/X
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**Best for:** Tech, media, real-time commentary, community building
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**Audience:** Tech-savvy, news-oriented, niche communities
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**Posting frequency:** 3-10x per day (including replies)
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**Best times:** Varies by audience; test and measure
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**What works:**
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- Hot takes and opinions
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- Threads that teach something
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- Behind-the-scenes moments
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- Engaging with others' content
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- Memes and humor (if on-brand)
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- Real-time commentary on events
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**What doesn't:**
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- Pure self-promotion
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- Threads without a strong hook
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- Ignoring replies and mentions
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- Scheduling everything (no real-time presence)
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**Format tips:**
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- Tweets under 100 characters get more engagement
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- Threads: Hook in tweet 1, promise value, deliver
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- Quote tweets with added insight beat plain retweets
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- Use visuals to stop the scroll
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**Algorithm tips:**
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- Replies and quote tweets build authority
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- Threads keep people on platform (rewarded)
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- Images and video get more reach
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- Engagement in first 30 min matters
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- Twitter Blue/Premium may boost reach
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---
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## Instagram
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**Best for:** Visual brands, lifestyle, e-commerce, younger demographics
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**Audience:** 18-44, visual-first consumers
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**Posting frequency:** 1-2 feed posts per day, 3-10 Stories per day
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**Best times:** 11am-1pm, 7-9pm
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**What works:**
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- High-quality visuals
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- Behind-the-scenes Stories
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- Reels (short-form video)
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- Carousels with value
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- User-generated content
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- Interactive Stories (polls, questions)
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**What doesn't:**
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- Low-quality images
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- Too much text in images
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- Ignoring Stories and Reels
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- Only promotional content
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**Format tips:**
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- Reels get 2x reach of static posts
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- First frame of Reels must hook
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- Carousels: 10 slides with educational content
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- Use all Story features (polls, links, etc.)
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**Algorithm tips:**
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- Reels heavily prioritized over static posts
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- Saves and shares > likes
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- Stories keep you top of feed
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- Consistency matters more than perfection
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- Use all features (polls, questions, etc.)
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---
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## TikTok
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**Best for:** Brand awareness, younger audiences, viral potential
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**Audience:** 16-34, entertainment-focused
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**Posting frequency:** 1-4x per day
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**Best times:** 7-9am, 12-3pm, 7-11pm
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**What works:**
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- Native, unpolished content
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- Trending sounds and formats
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- Educational content in entertaining wrapper
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- POV and day-in-the-life content
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- Responding to comments with videos
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- Duets and stitches
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**What doesn't:**
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- Overly produced content
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- Ignoring trends
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- Hard selling
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- Repurposed horizontal video
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**Format tips:**
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- Hook in first 1-2 seconds
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- Keep it under 30 seconds to start
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- Vertical only (9:16)
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- Use trending sounds
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- Post consistently to train algorithm
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---
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## Facebook
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**Best for:** Communities, local businesses, older demographics, groups
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**Audience:** 25-55+, community-oriented
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**Posting frequency:** 1-2x per day
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**Best times:** 1-4pm weekdays
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**What works:**
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- Facebook Groups (community)
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- Native video
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- Live video
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- Local content and events
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- Discussion-prompting questions
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**What doesn't:**
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- Links to external sites (reach killer)
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- Pure promotional content
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- Ignoring comments
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- Cross-posting from other platforms without adaptation
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