c29ee7e6db
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
213 lines
5.0 KiB
Markdown
213 lines
5.0 KiB
Markdown
# Section Templates for Competitor Pages
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Ready-to-use templates for each section of competitor comparison pages.
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## TL;DR Summary
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Start every page with a quick summary for scanners:
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```markdown
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**TL;DR**: [Competitor] excels at [strength] but struggles with [weakness].
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[Your product] is built for [your focus], offering [key differentiator].
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Choose [Competitor] if [their ideal use case]. Choose [You] if [your ideal use case].
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```
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---
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## Paragraph Comparison (Not Just Tables)
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For each major dimension, write a paragraph:
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```markdown
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## Features
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[Competitor] offers [description of their feature approach].
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Their strength is [specific strength], which works well for [use case].
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However, [limitation] can be challenging for [user type].
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[Your product] takes a different approach with [your approach].
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This means [benefit], though [honest tradeoff].
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Teams who [specific need] often find this more effective.
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```
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---
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## Feature Comparison Section
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Go beyond checkmarks:
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```markdown
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## Feature Comparison
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### [Feature Category]
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**[Competitor]**: [2-3 sentence description of how they handle this]
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- Strengths: [specific]
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- Limitations: [specific]
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**[Your product]**: [2-3 sentence description]
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- Strengths: [specific]
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- Limitations: [specific]
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**Bottom line**: Choose [Competitor] if [scenario]. Choose [You] if [scenario].
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```
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---
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## Pricing Comparison Section
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```markdown
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## Pricing
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| | [Competitor] | [Your Product] |
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|---|---|---|
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| Free tier | [Details] | [Details] |
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| Starting price | $X/user/mo | $X/user/mo |
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| Business tier | $X/user/mo | $X/user/mo |
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| Enterprise | Custom | Custom |
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**What's included**: [Competitor]'s $X plan includes [features], while
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[Your product]'s $X plan includes [features].
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**Total cost consideration**: Beyond per-seat pricing, consider [hidden costs,
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add-ons, implementation]. [Competitor] charges extra for [X], while
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[Your product] includes [Y] in base pricing.
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**Value comparison**: For a 10-person team, [Competitor] costs approximately
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$X/year while [Your product] costs $Y/year, with [key differences in what you get].
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```
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---
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## Service & Support Comparison
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```markdown
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## Service & Support
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| | [Competitor] | [Your Product] |
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|---|---|---|
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| Documentation | [Quality assessment] | [Quality assessment] |
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| Response time | [SLA if known] | [Your SLA] |
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| Support channels | [List] | [List] |
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| Onboarding | [What they offer] | [What you offer] |
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| CSM included | [At what tier] | [At what tier] |
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**Support quality**: Based on [G2/Capterra reviews, your research],
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[Competitor] support is described as [assessment]. Common feedback includes
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[quotes or themes].
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[Your product] offers [your support approach]. [Specific differentiator like
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response time, dedicated CSM, implementation help].
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```
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---
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## Who It's For Section
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```markdown
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## Who Should Choose [Competitor]
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[Competitor] is the right choice if:
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- [Specific use case or need]
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- [Team type or size]
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- [Workflow or requirement]
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- [Budget or priority]
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**Ideal [Competitor] customer**: [Persona description in 1-2 sentences]
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## Who Should Choose [Your Product]
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[Your product] is built for teams who:
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- [Specific use case or need]
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- [Team type or size]
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- [Workflow or requirement]
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- [Priority or value]
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**Ideal [Your product] customer**: [Persona description in 1-2 sentences]
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```
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---
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## Migration Section
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```markdown
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## Switching from [Competitor]
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### What transfers
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- [Data type]: [How easily, any caveats]
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- [Data type]: [How easily, any caveats]
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### What needs reconfiguration
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- [Thing]: [Why and effort level]
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- [Thing]: [Why and effort level]
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### Migration support
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We offer [migration support details]:
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- [Free data import tool / white-glove migration]
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- [Documentation / migration guide]
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- [Timeline expectation]
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- [Support during transition]
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### What customers say about switching
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> "[Quote from customer who switched]"
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> — [Name], [Role] at [Company]
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```
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---
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## Social Proof Section
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Focus on switchers:
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```markdown
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## What Customers Say
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### Switched from [Competitor]
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> "[Specific quote about why they switched and outcome]"
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> — [Name], [Role] at [Company]
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> "[Another quote]"
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> — [Name], [Role] at [Company]
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### Results after switching
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- [Company] saw [specific result]
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- [Company] reduced [metric] by [amount]
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```
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---
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## Comparison Table Best Practices
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### Beyond Checkmarks
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Instead of:
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| Feature | You | Competitor |
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|---------|-----|-----------|
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| Feature A | ✓ | ✓ |
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| Feature B | ✓ | ✗ |
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Do this:
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| Feature | You | Competitor |
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|---------|-----|-----------|
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| Feature A | Full support with [detail] | Basic support, [limitation] |
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| Feature B | [Specific capability] | Not available |
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### Organize by Category
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Group features into meaningful categories:
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- Core functionality
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- Collaboration
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- Integrations
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- Security & compliance
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- Support & service
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### Include Ratings Where Useful
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| Category | You | Competitor | Notes |
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|----------|-----|-----------|-------|
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| Ease of use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | [Brief note] |
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| Feature depth | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | [Brief note] |
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