c29ee7e6db
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
163 lines
3.7 KiB
Markdown
163 lines
3.7 KiB
Markdown
# Email Sequence Templates
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Detailed templates for common email sequences.
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## Welcome Sequence (Post-Signup)
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**Email 1: Welcome (Immediate)**
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- Subject: Welcome to [Product] — here's your first step
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- Deliver what was promised (lead magnet, access, etc.)
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- Single next action
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- Set expectations for future emails
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**Email 2: Quick Win (Day 1-2)**
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- Subject: Get your first [result] in 10 minutes
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- Enable small success
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- Build confidence
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- Link to helpful resource
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**Email 3: Story/Why (Day 3-4)**
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- Subject: Why we built [Product]
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- Origin story or mission
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- Connect emotionally
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- Show you understand their problem
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**Email 4: Social Proof (Day 5-6)**
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- Subject: How [Customer] achieved [Result]
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- Case study or testimonial
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- Relatable to their situation
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- Soft CTA to explore
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**Email 5: Overcome Objection (Day 7-8)**
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- Subject: "I don't have time for X" — sound familiar?
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- Address common hesitation
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- Reframe the obstacle
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- Show easy path forward
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**Email 6: Core Feature (Day 9-11)**
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- Subject: Have you tried [Feature] yet?
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- Highlight underused capability
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- Show clear benefit
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- Direct CTA to try it
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**Email 7: Conversion (Day 12-14)**
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- Subject: Ready to [upgrade/buy/commit]?
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- Summarize value
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- Clear offer
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- Urgency if appropriate
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- Risk reversal (guarantee, trial)
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---
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## Lead Nurture Sequence (Pre-Sale)
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**Email 1: Deliver + Introduce (Immediate)**
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- Deliver the lead magnet
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- Brief intro to who you are
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- Preview what's coming
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**Email 2: Expand on Topic (Day 2-3)**
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- Related insight to lead magnet
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- Establish expertise
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- Light CTA to content
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**Email 3: Problem Deep-Dive (Day 4-5)**
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- Articulate their problem deeply
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- Show you understand
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- Hint at solution
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**Email 4: Solution Framework (Day 6-8)**
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- Your approach/methodology
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- Educational, not salesy
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- Builds toward your product
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**Email 5: Case Study (Day 9-11)**
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- Real results from real customer
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- Specific and relatable
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- Soft CTA
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**Email 6: Differentiation (Day 12-14)**
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- Why your approach is different
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- Address alternatives
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- Build preference
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**Email 7: Objection Handler (Day 15-18)**
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- Common concern addressed
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- FAQ or myth-busting
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- Reduce friction
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**Email 8: Direct Offer (Day 19-21)**
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- Clear pitch
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- Strong value proposition
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- Specific CTA
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- Urgency if available
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---
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## Re-Engagement Sequence
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**Email 1: Check-In (Day 30-60 of inactivity)**
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- Subject: Is everything okay, [Name]?
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- Genuine concern
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- Ask what happened
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- Easy win to re-engage
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**Email 2: Value Reminder (Day 2-3 after)**
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- Subject: Remember when you [achieved X]?
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- Remind of past value
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- What's new since they left
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- Quick CTA
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**Email 3: Incentive (Day 5-7 after)**
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- Subject: We miss you — here's something special
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- Offer if appropriate
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- Limited time
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- Clear CTA
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**Email 4: Last Chance (Day 10-14 after)**
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- Subject: Should we stop emailing you?
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- Honest and direct
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- One-click to stay or go
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- Clean the list if no response
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---
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## Onboarding Sequence (Product Users)
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Coordinate with in-app onboarding. Email supports, doesn't duplicate.
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**Email 1: Welcome + First Step (Immediate)**
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- Confirm signup
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- One critical action
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- Link directly to that action
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**Email 2: Getting Started Help (Day 1)**
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- If they haven't completed step 1
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- Quick tip or video
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- Support option
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**Email 3: Feature Highlight (Day 2-3)**
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- Key feature they should know
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- Specific use case
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- In-app link
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**Email 4: Success Story (Day 4-5)**
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- Customer who succeeded
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- Relatable journey
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- Motivational
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**Email 5: Check-In (Day 7)**
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- How's it going?
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- Ask for feedback
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- Offer help
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**Email 6: Advanced Tip (Day 10-12)**
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- Power feature
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- For engaged users
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- Level-up content
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**Email 7: Upgrade/Expand (Day 14+)**
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- For trial users: conversion push
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- For free users: upgrade prompt
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- For paid: expansion opportunity
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