c29ee7e6db
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
156 lines
4.8 KiB
Markdown
156 lines
4.8 KiB
Markdown
# Paywall Experiment Ideas
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Comprehensive list of A/B tests and experiments for paywall optimization.
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## Trigger & Timing Experiments
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### When to Show
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- Test trigger timing: after aha moment vs. at feature attempt
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- Early trial reminder (7 days) vs. late reminder (1 day before)
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- Show after X actions completed vs. after X days
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- Test soft prompts at different engagement thresholds
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- Trigger based on usage patterns vs. time-based only
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### Trigger Type
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- Hard gate (can't proceed) vs. soft gate (preview + prompt)
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- Feature lock vs. usage limit as primary trigger
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- In-context modal vs. dedicated upgrade page
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- Banner reminder vs. modal prompt
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- Exit-intent on free plan pages
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---
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## Paywall Design Experiments
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### Layout & Format
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- Full-screen paywall vs. modal overlay
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- Minimal paywall (CTA-focused) vs. feature-rich paywall
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- Single plan display vs. plan comparison
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- Image/preview included vs. text-only
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- Vertical layout vs. horizontal layout on desktop
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### Value Presentation
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- Feature list vs. benefit statements
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- Show what they'll lose (loss aversion) vs. what they'll gain
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- Personalized value summary based on usage
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- Before/after demonstration
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- ROI calculator or value quantification
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### Visual Elements
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- Add product screenshots or previews
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- Include short demo video or GIF
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- Test illustration vs. product imagery
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- Animated vs. static paywall
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- Progress visualization (what they've accomplished)
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---
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## Pricing Presentation Experiments
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### Price Display
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- Show monthly vs. annual vs. both with toggle
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- Highlight savings for annual ($ amount vs. % off)
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- Price per day framing ("Less than a coffee")
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- Show price after trial vs. emphasize "Start Free"
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- Display price prominently vs. de-emphasize until click
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### Plan Options
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- Single recommended plan vs. multiple tiers
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- Add "Most Popular" badge to target plan
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- Test number of visible plans (2 vs. 3)
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- Show enterprise/custom tier vs. hide it
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- Include one-time purchase option alongside subscription
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### Discounts & Offers
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- First month/year discount for conversion
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- Limited-time upgrade offer with countdown
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- Loyalty discount based on free usage duration
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- Bundle discount for annual commitment
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- Referral discount for social proof
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---
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## Copy & Messaging Experiments
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### Headlines
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- Benefit-focused ("Unlock unlimited projects") vs. feature-focused ("Get Pro features")
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- Question format ("Ready to do more?") vs. statement format
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- Urgency-based ("Don't lose your work") vs. value-based
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- Personalized headline with user's name or usage data
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- Social proof headline ("Join 10,000+ Pro users")
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### CTAs
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- "Start Free Trial" vs. "Upgrade Now" vs. "Continue with Pro"
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- First person ("Start My Trial") vs. second person ("Start Your Trial")
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- Value-specific ("Unlock Unlimited") vs. generic ("Upgrade")
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- Add urgency ("Upgrade Today") vs. no pressure
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- Include price in CTA vs. separate price display
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### Objection Handling
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- Add money-back guarantee messaging
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- Show "Cancel anytime" prominently
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- Include FAQ on paywall
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- Address specific objections based on feature gated
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- Add chat/support option on paywall
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## Trial & Conversion Experiments
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### Trial Structure
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- 7-day vs. 14-day vs. 30-day trial length
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- Credit card required vs. not required for trial
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- Full-access trial vs. limited feature trial
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- Trial extension offer for engaged users
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- Second trial offer for expired/churned users
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### Trial Expiration
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- Countdown timer visibility (always vs. near end)
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- Email reminders: frequency and timing
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- Grace period after expiration vs. immediate downgrade
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- "Last chance" offer with discount
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- Pause option vs. immediate cancellation
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### Upgrade Path
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- One-click upgrade from paywall vs. separate checkout
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- Pre-filled payment info for returning users
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- Multiple payment methods offered
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- Quarterly plan option alongside monthly/annual
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- Team invite flow for solo-to-team conversion
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---
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## Personalization Experiments
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### Usage-Based
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- Personalize paywall copy based on features used
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- Highlight most-used premium features
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- Show usage stats ("You've created 50 projects")
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- Recommend plan based on behavior patterns
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- Dynamic feature emphasis based on user segment
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### Segment-Specific
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- Different paywall for power users vs. casual users
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- B2B vs. B2C messaging variations
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- Industry-specific value propositions
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- Role-based feature highlighting
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- Traffic source-based messaging
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---
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## Frequency & UX Experiments
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### Frequency Capping
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- Test number of prompts per session
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- Cool-down period after dismiss (hours vs. days)
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- Escalating urgency over time vs. consistent messaging
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- Once per feature vs. consolidated prompts
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- Re-show rules after major engagement
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### Dismiss Behavior
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- "Maybe later" vs. "No thanks" vs. "Remind me tomorrow"
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- Ask reason for declining
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- Offer alternative (lower tier, annual discount)
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- Exit survey on dismiss
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- Friendly vs. neutral decline copy
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