marketingskills/README.md

# Marketing Skills for Claude Code

A collection of AI agent skills focused on marketing tasks. Built for technical marketers and founders who want Claude Code (or similar AI coding assistants) to help with conversion optimization, copywriting, SEO, analytics, and growth engineering.

Built by [Corey Haines](https://corey.co?ref=marketingskills). Need hands-on help? Check out [Conversion Factory](https://conversionfactory.co?ref=marketingskills) — Corey's agency for conversion optimization, landing pages, and growth strategy. Want to learn more about marketing? Subscribe to [Swipe Files](https://swipefiles.com?ref=marketingskills).

New to the terminal and coding agents? Check out the companion guide [Coding for Marketers](https://codingformarketers.com?ref=marketingskills).

**Contributions welcome!** Found a way to improve a skill or have a new one to add? [Open a PR](#contributing).

## What are Skills?

Skills are markdown files that give AI agents specialized knowledge and workflows for specific tasks. When you add these to your project, Claude Code can recognize when you're working on a marketing task and apply the right frameworks and best practices.

## Available Skills

<!-- SKILLS:START -->
| Skill | Description |
|-------|-------------|
| [ab-test-setup](skills/ab-test-setup/) | When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B... |
| [analytics-tracking](skills/analytics-tracking/) | When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions... |
| [competitor-alternatives](skills/competitor-alternatives/) | When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when... |
| [copy-editing](skills/copy-editing/) | When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this... |
| [copywriting](skills/copywriting/) | When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages,... |
| [email-sequence](skills/email-sequence/) | When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email... |
| [form-cro](skills/form-cro/) | When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms,... |
| [free-tool-strategy](skills/free-tool-strategy/) | When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or... |
| [launch-strategy](skills/launch-strategy/) | When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user... |
| [marketing-ideas](skills/marketing-ideas/) | When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the... |
| [marketing-psychology](skills/marketing-psychology/) | When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when... |
| [onboarding-cro](skills/onboarding-cro/) | When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also... |
| [page-cro](skills/page-cro/) | When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing... |
| [paid-ads](skills/paid-ads/) | When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X,... |
| [paywall-upgrade-cro](skills/paywall-upgrade-cro/) | When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use... |
| [popup-cro](skills/popup-cro/) | When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also... |
| [pricing-strategy](skills/pricing-strategy/) | When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions... |
| [programmatic-seo](skills/programmatic-seo/) | When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions... |
| [referral-program](skills/referral-program/) | When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.... |
| [schema-markup](skills/schema-markup/) | When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user... |
| [seo-audit](skills/seo-audit/) | When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO... |
| [signup-flow-cro](skills/signup-flow-cro/) | When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the... |
| [social-content](skills/social-content/) | When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram,... |
<!-- SKILLS:END -->

## Installation

### Option 1: CLI Install (Recommended)

Use [add-skill](https://github.com/vercel-labs/add-skill) to install skills directly:

```bash
# Install all skills
npx add-skill coreyhaines31/marketingskills

# Install specific skills
npx add-skill coreyhaines31/marketingskills --skill page-cro copywriting

# List available skills
npx add-skill coreyhaines31/marketingskills --list
```

This automatically installs to your `.claude/skills/` directory.

### Option 2: Claude Code Plugin

Install via Claude Code's built-in plugin system:

```bash
# Add the marketplace
/plugin marketplace add coreyhaines31/marketingskills

# Install all marketing skills
/plugin install marketing-skills
```

### Option 3: Clone and Copy

Clone the entire repo and copy the skills folder:

```bash
git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* .claude/skills/
```

### Option 4: Git Submodule

Add as a submodule for easy updates:

```bash
git submodule add https://github.com/coreyhaines31/marketingskills.git .claude/marketingskills
```

Then reference skills from `.claude/marketingskills/skills/`.

### Option 5: Fork and Customize

1. Fork this repository
2. Customize skills for your specific needs
3. Clone your fork into your projects

## Usage

Once installed, just ask Claude Code to help with marketing tasks:

```
"Help me optimize this landing page for conversions"
→ Uses page-cro skill

"Write homepage copy for my SaaS"
→ Uses copywriting skill

"Set up GA4 tracking for signups"
→ Uses analytics-tracking skill

"Create a 5-email welcome sequence"
→ Uses email-sequence skill
```

You can also invoke skills directly:

```
/page-cro
/email-sequence
/seo-audit
```

## Skill Categories

### Conversion Optimization
- `page-cro` - Any marketing page
- `signup-flow-cro` - Registration flows
- `onboarding-cro` - Post-signup activation
- `form-cro` - Lead capture forms
- `popup-cro` - Modals and overlays
- `paywall-upgrade-cro` - In-app upgrade moments

### Content & Copy
- `copywriting` - Marketing page copy
- `copy-editing` - Edit and polish existing copy
- `email-sequence` - Automated email flows
- `social-content` - Social media content

### SEO & Discovery
- `seo-audit` - Technical and on-page SEO
- `programmatic-seo` - Scaled page generation
- `competitor-alternatives` - Comparison and alternative pages
- `schema-markup` - Structured data

### Paid & Distribution
- `paid-ads` - Google, Meta, LinkedIn ad campaigns
- `social-content` - Social media scheduling and strategy

### Measurement & Testing
- `analytics-tracking` - Event tracking setup
- `ab-test-setup` - Experiment design

### Growth Engineering
- `free-tool-strategy` - Marketing tools and calculators
- `referral-program` - Referral and affiliate programs

### Strategy & Monetization
- `marketing-ideas` - 140 SaaS marketing ideas
- `marketing-psychology` - Mental models and psychology
- `launch-strategy` - Product launches and announcements
- `pricing-strategy` - Pricing, packaging, and monetization

## Contributing

Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

**Ideas for contributions:**
- Improve existing skill instructions or frameworks
- Add new experiment ideas or best practices
- Fix typos or clarify confusing sections
- Suggest new skills (open an issue first to discuss)
- Add examples or case studies

**How to contribute:**
1. Fork the repo
2. Edit the skill file(s)
3. Submit a PR with a clear description of what you improved

### Skill File Structure

Each skill is a directory containing a `SKILL.md` file:

```
skills/
  skill-name/
    SKILL.md
```

The `SKILL.md` file follows this format:

```markdown
---
name: skill-name
description: One-line description for skill selection
---

# Skill Name

[Full instructions for the AI agent]
```

## License

MIT - Use these however you want.