marketingskills/tools/integrations/hubspot.md

HubSpot

CRM platform for marketing, sales, and customer service.

Capabilities

Integration	Available	Notes
API	✓	REST API for CRM, Marketing, Sales
MCP	-	Not available
CLI	✓	hs CLI for local development
SDK	✓	Official client libraries

Authentication

• Type: Private App Token or OAuth 2.0
• Header: Authorization: Bearer {access_token}
• Get token: Settings > Integrations > Private Apps

Common Agent Operations

Get contacts

GET https://api.hubapi.com/crm/v3/objects/contacts?limit=10

Authorization: Bearer {access_token}

Search contacts

POST https://api.hubapi.com/crm/v3/objects/contacts/search

{
  "filterGroups": [{
    "filters": [{
      "propertyName": "email",
      "operator": "EQ",
      "value": "user@example.com"
    }]
  }]
}

Create contact

POST https://api.hubapi.com/crm/v3/objects/contacts

{
  "properties": {
    "email": "user@example.com",
    "firstname": "John",
    "lastname": "Doe",
    "company": "Example Inc"
  }
}

Update contact

PATCH https://api.hubapi.com/crm/v3/objects/contacts/{contact_id}

{
  "properties": {
    "lifecyclestage": "customer"
  }
}

Get deals

GET https://api.hubapi.com/crm/v3/objects/deals?limit=10&properties=dealname,amount,dealstage

Authorization: Bearer {access_token}

Create deal

POST https://api.hubapi.com/crm/v3/objects/deals

{
  "properties": {
    "dealname": "New Deal",
    "amount": "10000",
    "dealstage": "appointmentscheduled",
    "pipeline": "default"
  }
}

Associate contact with deal

PUT https://api.hubapi.com/crm/v3/objects/deals/{deal_id}/associations/contacts/{contact_id}/deal_to_contact

Get form submissions

GET https://api.hubapi.com/form-integrations/v1/submissions/forms/{form_guid}

Authorization: Bearer {access_token}

Get marketing emails

GET https://api.hubapi.com/marketing/v3/emails?limit=10

Authorization: Bearer {access_token}

CLI Commands

# Install
npm install -g @hubspot/cli

# Initialize project
hs init

# Upload files
hs upload src dest

# Watch for changes
hs watch src dest

# List portals
hs accounts list

Key Objects

• Contacts - People in CRM
• Companies - Organizations
• Deals - Sales opportunities
• Tickets - Support tickets
• Products - Items for sale
• Line Items - Deal line items

Common Properties

Contact Properties

• email - Email address
• firstname, lastname - Name
• lifecyclestage - Funnel stage
• hs_lead_status - Lead status

Deal Properties

• dealname - Deal name
• amount - Deal value
• dealstage - Pipeline stage
• closedate - Expected close

When to Use

• Managing contacts and leads
• Tracking sales deals
• Marketing automation
• Form submissions
• Email campaigns
• Customer service tickets

Rate Limits

• 100 requests per 10 seconds
• Higher limits on enterprise plans

Relevant Skills

• email-sequence
• analytics-tracking
• referral-program