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Corey Haines edcc34aa6d feat: add marketing tools registry for agent discovery

Create centralized tools/ directory with REGISTRY.md index and 29
integration guides covering analytics, SEO, CRM, payments, referral,
email, ads, automation, and commerce platforms.

Each guide includes API endpoints, authentication, common operations,
and links to relevant skills. Updated AGENTS.md and key skills
(referral-program, analytics-tracking, email-sequence, paid-ads)
with tool integration references.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

2026-01-26 18:33:51 -08:00

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SEMrush

SEO and competitive analysis platform for keyword research and site audits.

Capabilities

Integration	Available	Notes
API	✓	Analytics API, Projects API
MCP	-	Not available
CLI	-	Not available
SDK	-	API-only

Authentication

Type: API Key
Parameter: key={api_key} in query string
Get key: My Profile > API in SEMrush dashboard

Common Agent Operations

Domain overview

GET https://api.semrush.com/?type=domain_ranks&key={api_key}&export_columns=Db,Dn,Rk,Or,Ot,Oc,Ad,At,Ac&domain=example.com

Organic keywords

GET https://api.semrush.com/?type=domain_organic&key={api_key}&export_columns=Ph,Po,Pp,Pd,Nq,Cp,Ur,Tr,Tc,Co,Nr&domain=example.com&database=us&display_limit=100

Keyword overview

GET https://api.semrush.com/?type=phrase_all&key={api_key}&export_columns=Ph,Nq,Cp,Co,Nr&phrase=keyword&database=us

GET https://api.semrush.com/?type=phrase_related&key={api_key}&export_columns=Ph,Nq,Cp,Co,Nr,Td&phrase=keyword&database=us&display_limit=50

Keyword difficulty

GET https://api.semrush.com/?type=phrase_kdi&key={api_key}&export_columns=Ph,Kd&phrase=keyword&database=us

Backlinks overview

GET https://api.semrush.com/?type=backlinks_overview&key={api_key}&target=example.com&target_type=root_domain

Backlinks list

GET https://api.semrush.com/?type=backlinks&key={api_key}&target=example.com&target_type=root_domain&export_columns=source_url,source_title,target_url,anchor&display_limit=100

Competitors

GET https://api.semrush.com/?type=domain_organic_organic&key={api_key}&export_columns=Dn,Cr,Np,Or,Ot,Oc,Ad&domain=example.com&database=us&display_limit=20

Response Format

Responses are CSV by default. Add &export_escape=1 for proper escaping.

Export Columns

Domain Report

Db - Database
Dn - Domain
Rk - Rank
Or - Organic keywords
Ot - Organic traffic
Oc - Organic cost

Keyword Report

Ph - Phrase/keyword
Nq - Search volume
Cp - CPC
Co - Competition
Kd - Keyword difficulty
Nr - Number of results

Backlinks

source_url - Linking page
target_url - Target page
anchor - Anchor text
source_title - Page title

Databases

Use country code: us, uk, de, fr, ca, au, etc.

When to Use

Keyword research
Competitive analysis
Backlink analysis
Site audits
Rank tracking
Content gap analysis

Rate Limits

Varies by plan (10-30K units/day)
Each API call costs units

Relevant Skills

seo-audit
programmatic-seo
content-strategy
competitor-alternatives

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