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Corey Haines c29ee7e6db Optimize skill files for AI agent use with progressive disclosure

- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context)
- Refactor 10 skills over 500 lines to use references/ folders:
  - email-sequence: 926 → 291 lines
  - social-content: 809 → 276 lines
  - competitor-alternatives: 750 → 253 lines
  - pricing-strategy: 712 → 226 lines
  - programmatic-seo: 628 → 235 lines
  - referral-program: 604 → 239 lines
  - schema-markup: 598 → 175 lines
  - free-tool-strategy: 576 → 176 lines
  - paywall-upgrade-cro: 572 → 224 lines
  - marketing-ideas: 566 → 165 lines

Each skill now has core workflow in SKILL.md (<500 lines) with detailed
content in references/ folder for progressive disclosure.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

2026-01-26 16:39:45 -08:00

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Section Templates for Competitor Pages

Ready-to-use templates for each section of competitor comparison pages.

TL;DR Summary

Start every page with a quick summary for scanners:

**TL;DR**: [Competitor] excels at [strength] but struggles with [weakness].
[Your product] is built for [your focus], offering [key differentiator].
Choose [Competitor] if [their ideal use case]. Choose [You] if [your ideal use case].

Paragraph Comparison (Not Just Tables)

For each major dimension, write a paragraph:

## Features

[Competitor] offers [description of their feature approach].
Their strength is [specific strength], which works well for [use case].
However, [limitation] can be challenging for [user type].

[Your product] takes a different approach with [your approach].
This means [benefit], though [honest tradeoff].
Teams who [specific need] often find this more effective.

Feature Comparison Section

Go beyond checkmarks:

## Feature Comparison

### [Feature Category]

**[Competitor]**: [2-3 sentence description of how they handle this]
- Strengths: [specific]
- Limitations: [specific]

**[Your product]**: [2-3 sentence description]
- Strengths: [specific]
- Limitations: [specific]

**Bottom line**: Choose [Competitor] if [scenario]. Choose [You] if [scenario].

Pricing Comparison Section

## Pricing

| | [Competitor] | [Your Product] |
|---|---|---|
| Free tier | [Details] | [Details] |
| Starting price | $X/user/mo | $X/user/mo |
| Business tier | $X/user/mo | $X/user/mo |
| Enterprise | Custom | Custom |

**What's included**: [Competitor]'s $X plan includes [features], while
[Your product]'s $X plan includes [features].

**Total cost consideration**: Beyond per-seat pricing, consider [hidden costs,
add-ons, implementation]. [Competitor] charges extra for [X], while
[Your product] includes [Y] in base pricing.

**Value comparison**: For a 10-person team, [Competitor] costs approximately
$X/year while [Your product] costs $Y/year, with [key differences in what you get].

Service & Support Comparison

## Service & Support

| | [Competitor] | [Your Product] |
|---|---|---|
| Documentation | [Quality assessment] | [Quality assessment] |
| Response time | [SLA if known] | [Your SLA] |
| Support channels | [List] | [List] |
| Onboarding | [What they offer] | [What you offer] |
| CSM included | [At what tier] | [At what tier] |

**Support quality**: Based on [G2/Capterra reviews, your research],
[Competitor] support is described as [assessment]. Common feedback includes
[quotes or themes].

[Your product] offers [your support approach]. [Specific differentiator like
response time, dedicated CSM, implementation help].

Who It's For Section

## Who Should Choose [Competitor]

[Competitor] is the right choice if:
- [Specific use case or need]
- [Team type or size]
- [Workflow or requirement]
- [Budget or priority]

**Ideal [Competitor] customer**: [Persona description in 1-2 sentences]

## Who Should Choose [Your Product]

[Your product] is built for teams who:
- [Specific use case or need]
- [Team type or size]
- [Workflow or requirement]
- [Priority or value]

**Ideal [Your product] customer**: [Persona description in 1-2 sentences]

Migration Section

## Switching from [Competitor]

### What transfers
- [Data type]: [How easily, any caveats]
- [Data type]: [How easily, any caveats]

### What needs reconfiguration
- [Thing]: [Why and effort level]
- [Thing]: [Why and effort level]

### Migration support

We offer [migration support details]:
- [Free data import tool / white-glove migration]
- [Documentation / migration guide]
- [Timeline expectation]
- [Support during transition]

### What customers say about switching

> "[Quote from customer who switched]"
> — [Name], [Role] at [Company]

Focus on switchers:

## What Customers Say

### Switched from [Competitor]

> "[Specific quote about why they switched and outcome]"
> — [Name], [Role] at [Company]

> "[Another quote]"
> — [Name], [Role] at [Company]

### Results after switching
- [Company] saw [specific result]
- [Company] reduced [metric] by [amount]

Comparison Table Best Practices

Beyond Checkmarks

Instead of:

Feature	You	Competitor
Feature A	✓	✓
Feature B	✓	✗

Do this:

Feature	You	Competitor
Feature A	Full support with [detail]	Basic support, [limitation]
Feature B	[Specific capability]	Not available

Organize by Category

Group features into meaningful categories:

Core functionality
Collaboration
Integrations
Security & compliance
Support & service

Include Ratings Where Useful

Category	You	Competitor	Notes
Ease of use	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	[Brief note]
Feature depth	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	[Brief note]

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