Create centralized tools/ directory with REGISTRY.md index and 29
integration guides covering analytics, SEO, CRM, payments, referral,
email, ads, automation, and commerce platforms.
Each guide includes API endpoints, authentication, common operations,
and links to relevant skills. Updated AGENTS.md and key skills
(referral-program, analytics-tracking, email-sequence, paid-ads)
with tool integration references.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Add Mention Me (AI-powered referral marketing platform) to the
referral program tools list.
Closes#2
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Add Option 6 for SkillKit, which allows installing skills across
multiple AI agents (Claude Code, Cursor, Copilot, etc.).
Closes#3, closes#4
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Change `feat/` to `feature/` to match repo conventions
- Simplify SKILL.md frontmatter example to show only required fields
- Add note about optional license and metadata fields
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Cherry-picked the genuinely unique content from PR #10 and integrated
into existing skills:
seo-audit/references:
- ai-writing-detection.md: AI writing patterns to avoid (em dashes,
overused phrases, filler words)
- aeo-geo-patterns.md: Answer Engine & Generative Engine Optimization
content patterns
copy-editing/references:
- plain-english-alternatives.md: Complex to simple word replacements
copywriting/references:
- natural-transitions.md: Transitional phrases for better content flow
Updated SKILL.md files to link to new references.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Since product-marketing-context now captures foundational info (product, audience,
competitors, voice), removed redundant questions from these sections and renamed
them to clarify they are for task-specific context only.
Removed redundant questions from:
- competitor-alternatives (competitors, differentiator)
- copy-editing (audience, brand voice)
- email-sequence (audience)
- free-tool-strategy (product, audience problems)
- marketing-ideas (product, target customer)
Renamed section in all 23 skills with this pattern.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
The ideas were reorganized from an ebook but kept their original numbers,
resulting in out-of-order numbering (3, 7, 39, 40...). Now renumbered 1-139
based on current order in the file.
Also updated:
- Description and header from 140 to 139 (actual count)
- Related Skills references to correct new numbers
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Users repeat the same foundational questions (product, audience, competitors,
voice) across 24 skills. This adds a centralized context document that other
skills can reference.
New skill:
- product-marketing-context: Creates .claude/product-marketing-context.md
- Covers 12 sections based on positioning canvas framework
- Can auto-draft V1 from codebase or gather info conversationally
Updated all 24 existing skills to check for product marketing context first,
reducing repetitive questions when context already exists.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Based on PR #1 submission but rebuilt with:
- Searchable vs Shareable framework as core philosophy
- Content types organized by goal (searchable/shareable)
- Keyword research by buyer stage (awareness/consideration/decision/implementation)
- Content ideation from keywords, transcripts, surveys, forums, competitors
- Prioritization scoring system (customer impact, content-market fit, search, resources)
Removes distribution, repurposing, editorial calendar, performance measurement
(covered by other skills or not needed for strategy planning).
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Add MIT LICENSE file
- Add CONTRIBUTING.md with skill creation guide
- Add AGENTS.md and CLAUDE.md for AI agent guidelines
- Add issue template for skill requests
- Add PR templates for new skills, updates, and docs
- Update README with links to contributing guide and license
- Add sync-claude-plugin workflow to auto-update marketplace.json when skills change
- Add validate-skill workflow to validate SKILL.md files on push/PR
- Add sync-marketplace.js script for skill discovery and count updates
Users can now install via:
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Update installation docs with npx add-skill as primary method
- Fix skill links to use new directory structure
- Update contributing docs to reflect SKILL.md format
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- paid-ads: Google Ads, Meta, LinkedIn campaign creation and optimization
- social-content: Platform-specific content creation and scheduling
- referral-program: Referral and affiliate program design with viral mechanics
- pricing-strategy: Van Westendorp, MaxDiff, value metrics, tier packaging
Total skills: 23
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Renamed skills/page-copywriting.md to skills/copywriting.md
- Updated all references across 8 skill files
- Re-sorted README skills table alphabetically
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- page-copywriting: Condensed Writing Style Rules to core principles, added reference to use copy-editing for detailed polish
- copy-editing: Added "When to Use Each Skill" table, clarified relationship with page-copywriting
- Removed duplicate word replacement table from page-copywriting (kept in copy-editing where it belongs)
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
New skill for systematically editing marketing copy through focused passes:
Seven Sweeps Framework:
1. Clarity - Can readers understand it?
2. Voice & Tone - Is it consistent throughout?
3. So What - Does every claim answer why they should care?
4. Prove It - Is every claim supported with evidence?
5. Specificity - Is it concrete enough to be compelling?
6. Heightened Emotion - Does it make readers feel something?
7. Zero Risk - Have we removed every barrier to action?
Also includes:
- Quick-pass editing checks (word, sentence, paragraph level)
- Common copy problems and fixes
- Word replacement tables (utilize -> use, etc.)
- Complete copy editing checklist
- Collaborative editing workflow guidance
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
