Cherry-picked the genuinely unique content from PR #10 and integrated
into existing skills:
seo-audit/references:
- ai-writing-detection.md: AI writing patterns to avoid (em dashes,
overused phrases, filler words)
- aeo-geo-patterns.md: Answer Engine & Generative Engine Optimization
content patterns
copy-editing/references:
- plain-english-alternatives.md: Complex to simple word replacements
copywriting/references:
- natural-transitions.md: Transitional phrases for better content flow
Updated SKILL.md files to link to new references.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Since product-marketing-context now captures foundational info (product, audience,
competitors, voice), removed redundant questions from these sections and renamed
them to clarify they are for task-specific context only.
Removed redundant questions from:
- competitor-alternatives (competitors, differentiator)
- copy-editing (audience, brand voice)
- email-sequence (audience)
- free-tool-strategy (product, audience problems)
- marketing-ideas (product, target customer)
Renamed section in all 23 skills with this pattern.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
The ideas were reorganized from an ebook but kept their original numbers,
resulting in out-of-order numbering (3, 7, 39, 40...). Now renumbered 1-139
based on current order in the file.
Also updated:
- Description and header from 140 to 139 (actual count)
- Related Skills references to correct new numbers
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Users repeat the same foundational questions (product, audience, competitors,
voice) across 24 skills. This adds a centralized context document that other
skills can reference.
New skill:
- product-marketing-context: Creates .claude/product-marketing-context.md
- Covers 12 sections based on positioning canvas framework
- Can auto-draft V1 from codebase or gather info conversationally
Updated all 24 existing skills to check for product marketing context first,
reducing repetitive questions when context already exists.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Based on PR #1 submission but rebuilt with:
- Searchable vs Shareable framework as core philosophy
- Content types organized by goal (searchable/shareable)
- Keyword research by buyer stage (awareness/consideration/decision/implementation)
- Content ideation from keywords, transcripts, surveys, forums, competitors
- Prioritization scoring system (customer impact, content-market fit, search, resources)
Removes distribution, repurposing, editorial calendar, performance measurement
(covered by other skills or not needed for strategy planning).
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Users can now install via:
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Update installation docs with npx add-skill as primary method
- Fix skill links to use new directory structure
- Update contributing docs to reflect SKILL.md format
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- paid-ads: Google Ads, Meta, LinkedIn campaign creation and optimization
- social-content: Platform-specific content creation and scheduling
- referral-program: Referral and affiliate program design with viral mechanics
- pricing-strategy: Van Westendorp, MaxDiff, value metrics, tier packaging
Total skills: 23
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Renamed skills/page-copywriting.md to skills/copywriting.md
- Updated all references across 8 skill files
- Re-sorted README skills table alphabetically
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- page-copywriting: Condensed Writing Style Rules to core principles, added reference to use copy-editing for detailed polish
- copy-editing: Added "When to Use Each Skill" table, clarified relationship with page-copywriting
- Removed duplicate word replacement table from page-copywriting (kept in copy-editing where it belongs)
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
New skill for systematically editing marketing copy through focused passes:
Seven Sweeps Framework:
1. Clarity - Can readers understand it?
2. Voice & Tone - Is it consistent throughout?
3. So What - Does every claim answer why they should care?
4. Prove It - Is every claim supported with evidence?
5. Specificity - Is it concrete enough to be compelling?
6. Heightened Emotion - Does it make readers feel something?
7. Zero Risk - Have we removed every barrier to action?
Also includes:
- Quick-pass editing checks (word, sentence, paragraph level)
- Common copy problems and fixes
- Word replacement tables (utilize -> use, etc.)
- Complete copy editing checklist
- Collaborative editing workflow guidance
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Adds comprehensive writing style rules:
- Avoid jargon, adverbs, qualifiers, vague words
- Use active voice, avoid passive
- No exclamation points or ellipses
- Avoid run-on sentences (max 3 conjunctions)
- Use simple words (utilize → use)
- No sensational language, no fabrication
Adds best practices:
- Be direct, use rhetorical questions
- Use analogies and metaphors when appropriate
- Pepper in humor when fitting
Expands headline formulas with 10 proven patterns:
- {Outcome} without {pain point}
- Never {unpleasant event} again
- Turn {input} into {outcome}
- And more with examples
Adds landing page section variety guidance:
- 13 section types beyond features
- How it works, comparisons, testimonials, case studies,
use cases, personas, stats, demos, FAQ, etc.
- Weak vs strong page structure comparison
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Move author/agency info near top of README for visibility
- Add contribution encouragement with link to Contributing section
- Expand Contributing section with ideas for contributions
- Remove redundant Author section from bottom
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Each format now includes index/hub page requirements:
- Alternatives Index: lists all [Competitor] Alternative pages
- Alternatives (Plural) Index: lists all roundup pages
- Vs Comparisons Index: lists all direct and third-party comparisons
Includes best practices for keeping indexes updated, internal linking,
SEO value, and sorting options.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- New skill: competitor-alternatives for vs pages and alternative pages
- Four formats: singular alt, plural alts, you vs X, X vs Y
- Modular competitor data architecture
- Section templates beyond feature tables
- ab-test-setup: Replace Google Optimize with PostHog as primary tool
- README: Add author attribution with links to corey.co and Conversion Factory
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
A collection of AI agent skills for technical marketers and founders:
CRO Skills:
- page-cro: Conversion optimization for marketing pages
- signup-flow-cro: Signup/registration flow optimization
- onboarding-cro: Post-signup activation and onboarding
- form-cro: Lead capture and contact form optimization
- popup-cro: Popup and modal optimization
- paywall-upgrade-cro: In-app paywalls and upgrade screens
Content Skills:
- page-copywriting: Marketing page copy
- email-sequence: Drip campaigns and email automation
SEO Skills:
- seo-audit: Technical and on-page SEO audits
- programmatic-seo: Building SEO pages at scale
- schema-markup: Structured data implementation
Measurement Skills:
- analytics-tracking: GA4, GTM, and event tracking
- ab-test-setup: A/B test planning and analysis
Growth Engineering:
- free-tool-strategy: Engineering-as-marketing tools
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
