Commit Graph

7 Commits

Author SHA1 Message Date
Corey Haines
24ff3b3456 Add 12 programmatic SEO playbooks framework
Restructures programmatic-seo skill with:
- 12 proven playbooks: Templates, Curation, Conversions, Comparisons,
  Examples, Locations, Personas, Integrations, Glossary, Translations,
  Directory, and Profiles
- Each playbook includes pattern, examples, why it works, value
  requirements, and recommended URL structure
- New core principles: proprietary data hierarchy, subfolder vs subdomain
  URL structure, maximizing unique content
- Playbook selection guide matching assets to strategies
- Guidance on combining multiple playbooks

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 00:19:47 -08:00
Corey Haines
a3f13c9dd7 Add experiment ideas sections to all CRO skills
Adds curated A/B test experiments from SaaS CRO playbook to:
- page-cro: homepage, pricing, demo, resource page experiments
- signup-flow-cro: form design, copy, trial, post-submit experiments
- onboarding-cro: flow simplification, guided experience, personalization
- form-cro: structure, copy, mobile, type-specific experiments
- popup-cro: placement, triggers, messaging, personalization
- paywall-upgrade-cro: triggers, design, pricing, trials, personalization

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-15 16:20:29 -08:00
Corey Haines
48f9f9ce79 Expand email-sequence with comprehensive email types reference
Added detailed guidance for 20+ email types organized by category:

Onboarding:
- New users series, new customers series
- Key onboarding step reminders, new user invites

Retention:
- Upgrade to paid/higher plan, ask for review
- Proactive support, usage reports, NPS, referral program

Billing:
- Switch to annual, failed payment recovery
- Cancellation survey, renewal reminders

Usage:
- Daily/weekly/monthly summaries
- Key event and milestone notifications

Win-Back:
- Expired trials, cancelled customers

Campaigns:
- Monthly roundup, seasonal promotions
- Product updates, industry news, pricing updates

Also added email audit checklist for program review.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-15 16:14:20 -08:00
Corey Haines
6ed56f16e6 Add index page guidance to competitor-alternatives skill
Each format now includes index/hub page requirements:
- Alternatives Index: lists all [Competitor] Alternative pages
- Alternatives (Plural) Index: lists all roundup pages
- Vs Comparisons Index: lists all direct and third-party comparisons

Includes best practices for keeping indexes updated, internal linking,
SEO value, and sorting options.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-15 16:04:43 -08:00
Corey Haines
b2953883ba Fix YAML frontmatter quoting in competitor-alternatives
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-15 16:00:33 -08:00
Corey Haines
fada75b71d Add competitor-alternatives skill, update tooling, add attribution
- New skill: competitor-alternatives for vs pages and alternative pages
  - Four formats: singular alt, plural alts, you vs X, X vs Y
  - Modular competitor data architecture
  - Section templates beyond feature tables

- ab-test-setup: Replace Google Optimize with PostHog as primary tool

- README: Add author attribution with links to corey.co and Conversion Factory

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-15 15:43:04 -08:00
Corey Haines
9d051312e2 Initial release: 14 marketing skills for Claude Code
A collection of AI agent skills for technical marketers and founders:

CRO Skills:
- page-cro: Conversion optimization for marketing pages
- signup-flow-cro: Signup/registration flow optimization
- onboarding-cro: Post-signup activation and onboarding
- form-cro: Lead capture and contact form optimization
- popup-cro: Popup and modal optimization
- paywall-upgrade-cro: In-app paywalls and upgrade screens

Content Skills:
- page-copywriting: Marketing page copy
- email-sequence: Drip campaigns and email automation

SEO Skills:
- seo-audit: Technical and on-page SEO audits
- programmatic-seo: Building SEO pages at scale
- schema-markup: Structured data implementation

Measurement Skills:
- analytics-tracking: GA4, GTM, and event tracking
- ab-test-setup: A/B test planning and analysis

Growth Engineering:
- free-tool-strategy: Engineering-as-marketing tools

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-15 11:41:29 -08:00