Add section to content-architecture.md explaining how to leverage
site footer for internal linking to comparison/alternative pages.
Covers minimum approach (index links) and recommended approach
(dedicated columns with top 8 competitors per format).
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Add version: 1.0.0 to all 25 skill YAML frontmatters
- Create VERSIONS.md manifest listing all skill versions
- Add update check instructions to AGENTS.md
This enables users to be notified of skill updates and easily
pull the latest changes when 2+ skills are updated or there is
a major version bump.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Create centralized tools/ directory with REGISTRY.md index and 29
integration guides covering analytics, SEO, CRM, payments, referral,
email, ads, automation, and commerce platforms.
Each guide includes API endpoints, authentication, common operations,
and links to relevant skills. Updated AGENTS.md and key skills
(referral-program, analytics-tracking, email-sequence, paid-ads)
with tool integration references.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Add Mention Me (AI-powered referral marketing platform) to the
referral program tools list.
Closes#2
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Add Option 6 for SkillKit, which allows installing skills across
multiple AI agents (Claude Code, Cursor, Copilot, etc.).
Closes#3, closes#4
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Change `feat/` to `feature/` to match repo conventions
- Simplify SKILL.md frontmatter example to show only required fields
- Add note about optional license and metadata fields
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Cherry-picked the genuinely unique content from PR #10 and integrated
into existing skills:
seo-audit/references:
- ai-writing-detection.md: AI writing patterns to avoid (em dashes,
overused phrases, filler words)
- aeo-geo-patterns.md: Answer Engine & Generative Engine Optimization
content patterns
copy-editing/references:
- plain-english-alternatives.md: Complex to simple word replacements
copywriting/references:
- natural-transitions.md: Transitional phrases for better content flow
Updated SKILL.md files to link to new references.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Since product-marketing-context now captures foundational info (product, audience,
competitors, voice), removed redundant questions from these sections and renamed
them to clarify they are for task-specific context only.
Removed redundant questions from:
- competitor-alternatives (competitors, differentiator)
- copy-editing (audience, brand voice)
- email-sequence (audience)
- free-tool-strategy (product, audience problems)
- marketing-ideas (product, target customer)
Renamed section in all 23 skills with this pattern.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
The ideas were reorganized from an ebook but kept their original numbers,
resulting in out-of-order numbering (3, 7, 39, 40...). Now renumbered 1-139
based on current order in the file.
Also updated:
- Description and header from 140 to 139 (actual count)
- Related Skills references to correct new numbers
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Users repeat the same foundational questions (product, audience, competitors,
voice) across 24 skills. This adds a centralized context document that other
skills can reference.
New skill:
- product-marketing-context: Creates .claude/product-marketing-context.md
- Covers 12 sections based on positioning canvas framework
- Can auto-draft V1 from codebase or gather info conversationally
Updated all 24 existing skills to check for product marketing context first,
reducing repetitive questions when context already exists.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Based on PR #1 submission but rebuilt with:
- Searchable vs Shareable framework as core philosophy
- Content types organized by goal (searchable/shareable)
- Keyword research by buyer stage (awareness/consideration/decision/implementation)
- Content ideation from keywords, transcripts, surveys, forums, competitors
- Prioritization scoring system (customer impact, content-market fit, search, resources)
Removes distribution, repurposing, editorial calendar, performance measurement
(covered by other skills or not needed for strategy planning).
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Users can now install via:
/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Update installation docs with npx add-skill as primary method
- Fix skill links to use new directory structure
- Update contributing docs to reflect SKILL.md format
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- paid-ads: Google Ads, Meta, LinkedIn campaign creation and optimization
- social-content: Platform-specific content creation and scheduling
- referral-program: Referral and affiliate program design with viral mechanics
- pricing-strategy: Van Westendorp, MaxDiff, value metrics, tier packaging
Total skills: 23
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Renamed skills/page-copywriting.md to skills/copywriting.md
- Updated all references across 8 skill files
- Re-sorted README skills table alphabetically
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- page-copywriting: Condensed Writing Style Rules to core principles, added reference to use copy-editing for detailed polish
- copy-editing: Added "When to Use Each Skill" table, clarified relationship with page-copywriting
- Removed duplicate word replacement table from page-copywriting (kept in copy-editing where it belongs)
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
New skill for systematically editing marketing copy through focused passes:
Seven Sweeps Framework:
1. Clarity - Can readers understand it?
2. Voice & Tone - Is it consistent throughout?
3. So What - Does every claim answer why they should care?
4. Prove It - Is every claim supported with evidence?
5. Specificity - Is it concrete enough to be compelling?
6. Heightened Emotion - Does it make readers feel something?
7. Zero Risk - Have we removed every barrier to action?
Also includes:
- Quick-pass editing checks (word, sentence, paragraph level)
- Common copy problems and fixes
- Word replacement tables (utilize -> use, etc.)
- Complete copy editing checklist
- Collaborative editing workflow guidance
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Adds comprehensive writing style rules:
- Avoid jargon, adverbs, qualifiers, vague words
- Use active voice, avoid passive
- No exclamation points or ellipses
- Avoid run-on sentences (max 3 conjunctions)
- Use simple words (utilize → use)
- No sensational language, no fabrication
Adds best practices:
- Be direct, use rhetorical questions
- Use analogies and metaphors when appropriate
- Pepper in humor when fitting
Expands headline formulas with 10 proven patterns:
- {Outcome} without {pain point}
- Never {unpleasant event} again
- Turn {input} into {outcome}
- And more with examples
Adds landing page section variety guidance:
- 13 section types beyond features
- How it works, comparisons, testimonials, case studies,
use cases, personas, stats, demos, FAQ, etc.
- Weak vs strong page structure comparison
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- Move author/agency info near top of README for visibility
- Add contribution encouragement with link to Contributing section
- Expand Contributing section with ideas for contributions
- Remove redundant Author section from bottom
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Each format now includes index/hub page requirements:
- Alternatives Index: lists all [Competitor] Alternative pages
- Alternatives (Plural) Index: lists all roundup pages
- Vs Comparisons Index: lists all direct and third-party comparisons
Includes best practices for keeping indexes updated, internal linking,
SEO value, and sorting options.
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
- New skill: competitor-alternatives for vs pages and alternative pages
- Four formats: singular alt, plural alts, you vs X, X vs Y
- Modular competitor data architecture
- Section templates beyond feature tables
- ab-test-setup: Replace Google Optimize with PostHog as primary tool
- README: Add author attribution with links to corey.co and Conversion Factory
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
A collection of AI agent skills for technical marketers and founders:
CRO Skills:
- page-cro: Conversion optimization for marketing pages
- signup-flow-cro: Signup/registration flow optimization
- onboarding-cro: Post-signup activation and onboarding
- form-cro: Lead capture and contact form optimization
- popup-cro: Popup and modal optimization
- paywall-upgrade-cro: In-app paywalls and upgrade screens
Content Skills:
- page-copywriting: Marketing page copy
- email-sequence: Drip campaigns and email automation
SEO Skills:
- seo-audit: Technical and on-page SEO audits
- programmatic-seo: Building SEO pages at scale
- schema-markup: Structured data implementation
Measurement Skills:
- analytics-tracking: GA4, GTM, and event tracking
- ab-test-setup: A/B test planning and analysis
Growth Engineering:
- free-tool-strategy: Engineering-as-marketing tools
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Corey Haines