Optimize skill files for AI agent use with progressive disclosure
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
@@ -20,517 +20,130 @@ When asked for marketing ideas:
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---
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## The 139 Marketing Ideas
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Organized by category for easy reference.
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---
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## Content & SEO
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### 1. Easy Keyword Ranking
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Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics. Build authority in micro-niches before expanding.
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### 2. SEO Audit
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Conduct comprehensive technical SEO audits of your own site and share findings publicly. Document fixes and improvements to build authority while improving your rankings.
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### 3. Glossary Marketing
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Create comprehensive glossaries defining industry terms. Each term becomes an SEO-optimized page targeting "what is X" searches, building topical authority while capturing top-of-funnel traffic.
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### 4. Programmatic SEO
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Build template-driven pages at scale targeting keyword patterns. Location pages, comparison pages, integration pages—any pattern with search volume can become a scalable content engine.
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### 5. Content Repurposing
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Transform one piece of content into multiple formats. Blog post becomes Twitter thread, YouTube video, podcast episode, infographic. Maximize ROI on content creation.
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### 6. Proprietary Data Content
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Leverage unique data from your product to create original research and reports. Data competitors can't replicate creates linkable, quotable assets.
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### 7. Internal Linking
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Strategic internal linking distributes authority and improves crawlability. Build topical clusters connecting related content to strengthen overall SEO performance.
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### 8. Content Refreshing
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Regularly update existing content with fresh data, examples, and insights. Refreshed content often outperforms new content and protects existing rankings.
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### 9. Knowledge Base SEO
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Optimize help documentation for search. Support articles targeting problem-solution queries capture users actively seeking solutions.
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### 10. Parasite SEO
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Publish content on high-authority platforms (Medium, LinkedIn, Substack) that rank faster than your own domain. Funnel that traffic back to your product.
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---
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## Competitor & Comparison
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### 11. Competitor Comparison Pages
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Create detailed comparison pages positioning your product against competitors. "[Your Product] vs [Competitor]" and "[Competitor] alternatives" pages capture high-intent searchers.
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### 12. Marketing Jiu-Jitsu
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Turn competitor weaknesses into your strengths. When competitors raise prices, launch affordability campaigns. When they have outages, emphasize your reliability.
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### 13. Competitive Ad Research
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Study competitor advertising through tools like SpyFu or Facebook Ad Library. Learn what messaging resonates, then improve on their approach.
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---
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## Free Tools & Engineering
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### 14. Side Projects as Marketing
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Build small, useful tools related to your main product. Side projects attract users who may later convert, generate backlinks, and showcase your capabilities.
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### 15. Engineering as Marketing
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Build free tools that solve real problems for your target audience. Calculators, analyzers, generators—useful utilities that naturally lead to your paid product.
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### 16. Importers as Marketing
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Build import tools for competitor data. "Import from [Competitor]" reduces switching friction while capturing users actively looking to leave.
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### 17. Quiz Marketing
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Create interactive quizzes that engage users while qualifying leads. Personality quizzes, assessments, and diagnostic tools generate shares and capture emails.
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### 18. Calculator Marketing
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Build calculators solving real problems—ROI calculators, pricing estimators, savings tools. Calculators attract links, rank well, and demonstrate value.
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### 19. Chrome Extensions
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Create browser extensions providing standalone value. Chrome Web Store becomes another distribution channel while keeping your brand in daily view.
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### 20. Microsites
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Build focused microsites for specific campaigns, products, or audiences. Dedicated domains can rank faster and allow bolder positioning.
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### 21. Scanners
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Build free scanning tools that audit or analyze something for users. Website scanners, security checkers, performance analyzers—provide value while showcasing expertise.
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### 22. Public APIs
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Open APIs enable developers to build on your platform, creating an ecosystem that attracts users and increases switching costs.
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---
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## Paid Advertising
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### 23. Podcast Advertising
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Sponsor relevant podcasts to reach engaged audiences. Host-read ads perform especially well due to built-in trust.
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### 24. Pre-targeting Ads
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Show awareness ads before launching direct response campaigns. Warm audiences convert better than cold ones.
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### 25. Facebook Ads
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Meta's detailed targeting reaches specific audiences. Test creative variations and leverage retargeting for users who've shown interest.
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### 26. Instagram Ads
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Visual-first advertising for products with strong imagery. Stories and Reels ads capture attention in native formats.
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### 27. Twitter Ads
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Reach engaged professionals discussing industry topics. Promoted tweets and follower campaigns build visibility.
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### 28. LinkedIn Ads
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Target by job title, company size, and industry. Premium CPMs justified by B2B purchase intent.
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### 29. Reddit Ads
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Reach passionate communities with authentic messaging. Reddit users detect inauthentic ads quickly—transparency wins.
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### 30. Quora Ads
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Target users actively asking questions your product answers. Intent-rich environment for educational ads.
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### 31. Google Ads
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Capture high-intent search queries. Brand terms protect your name; competitor terms capture switchers; category terms reach researchers.
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### 32. YouTube Ads
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Video ads with detailed targeting. Pre-roll and discovery ads reach users consuming related content.
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### 33. Cross-Platform Retargeting
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Follow users across platforms with consistent messaging. Retargeting converts window shoppers into buyers.
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### 34. Click-to-Messenger Ads
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Ads that open direct conversations rather than landing pages. Higher engagement through immediate dialogue.
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---
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## Social Media & Community
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### 35. Community Marketing
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Build and nurture communities around your product or industry. Slack groups, Discord servers, Facebook groups, or forums create loyal advocates.
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### 36. Quora Marketing
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Answer relevant questions with genuine expertise. Include product mentions where naturally appropriate.
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### 37. Reddit Keyword Research
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Mine Reddit for real language your audience uses. Discover pain points, objections, and desires expressed naturally.
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### 38. Reddit Marketing
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Participate authentically in relevant subreddits. Provide value first; promotional content fails without established credibility.
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### 39. LinkedIn Audience
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Build personal brands on LinkedIn for B2B reach. Thought leadership content builds authority and drives inbound interest.
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### 40. Instagram Audience
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Visual storytelling for products with strong aesthetics. Behind-the-scenes, user stories, and product showcases build following.
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### 41. X Audience
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Build presence on X/Twitter through consistent value. Threads, insights, and engagement grow followings that convert.
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### 42. Short Form Video
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TikTok, Reels, and Shorts reach new audiences with snackable content. Educational and entertaining short videos spread organically.
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### 43. Engagement Pods
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Coordinate with peers to boost each other's content engagement. Early engagement signals help content reach wider audiences.
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### 44. Comment Marketing
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Thoughtful comments on relevant content build visibility. Add value to discussions where your target audience pays attention.
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---
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## Email Marketing
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### 45. Mistake Email Marketing
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Send "oops" emails when something genuinely goes wrong. Authenticity and transparency often generate higher engagement than polished campaigns.
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### 46. Reactivation Emails
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Win back churned or inactive users with targeted campaigns. Remind them of value, share what's new, offer incentives.
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### 47. Founder Welcome Email
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Personal welcome emails from founders create connection. Share your story, ask about their goals, start relationships.
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### 48. Dynamic Email Capture
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Smart email capture that adapts to user behavior. Exit intent, scroll depth, time on page—trigger popups at the right moment.
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### 49. Monthly Newsletters
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Consistent newsletters keep your brand top-of-mind. Curate industry news, share insights, highlight product updates.
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### 50. Inbox Placement
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Technical email optimization for deliverability. Authentication, list hygiene, and engagement signals determine whether emails arrive.
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### 51. Onboarding Emails
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Guide new users to activation with targeted email sequences. Behavior-triggered emails outperform time-based schedules.
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### 52. Win-back Emails
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Re-engage churned users with compelling reasons to return. New features, improvements, or offers reignite interest.
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### 53. Trial Reactivation
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Expired trials aren't lost causes. Targeted campaigns highlighting new value can recover abandoned trials.
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---
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## Partnerships & Programs
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### 54. Affiliate Discovery Through Backlinks
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Find potential affiliates by analyzing who links to competitors. Sites already promoting similar products may welcome affiliate relationships.
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### 55. Influencer Whitelisting
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Run ads through influencer accounts for authentic reach. Whitelisting combines influencer credibility with paid targeting.
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### 56. Reseller Programs
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Enable agencies and service providers to resell your product. White-label options create invested distribution partners.
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### 57. Expert Networks
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Build networks of certified experts who implement your product. Experts extend your reach while ensuring quality implementations.
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### 58. Newsletter Swaps
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Exchange promotional mentions with complementary newsletters. Access each other's audiences without advertising costs.
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### 59. Article Quotes
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Contribute expert quotes to journalists and publications. Tools like HARO connect experts with writers seeking sources.
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### 60. Pixel Sharing
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Partner with complementary companies to share remarketing audiences. Expand reach through strategic data partnerships.
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### 61. Shared Slack Channels
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Create shared channels with partners and customers. Direct communication lines strengthen relationships.
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### 62. Affiliate Program
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Structured commission programs for referrers. Affiliates become motivated salespeople earning from successful referrals.
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### 63. Integration Marketing
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Joint marketing with integration partners. Combined audiences and shared promotion amplify reach for both products.
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### 64. Community Sponsorship
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Sponsor relevant communities, newsletters, or publications. Aligned sponsorships build brand awareness with target audiences.
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---
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## Events & Speaking
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### 65. Live Webinars
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Educational webinars demonstrate expertise while generating leads. Interactive formats create engagement and urgency.
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### 66. Virtual Summits
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Multi-speaker online events attract audiences through varied perspectives. Summit speakers promote to their audiences, amplifying reach.
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### 67. Roadshows
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Take your product on the road to meet customers directly. Regional events create personal connections at scale.
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### 68. Local Meetups
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Host or attend local meetups in key markets. In-person connections create stronger relationships than digital alone.
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### 69. Meetup Sponsorship
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Sponsor relevant meetups to reach engaged local audiences. Food, venue, or swag sponsorships generate goodwill.
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### 70. Conference Speaking
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Speak at industry conferences to reach engaged audiences. Presentations showcase expertise while generating leads.
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### 71. Conferences
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Host your own conference to become the center of your industry. User conferences strengthen communities and generate content.
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### 72. Conference Sponsorship
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Sponsor relevant conferences for brand visibility. Booth presence, speaking slots, and attendee lists justify investment.
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---
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## PR & Media
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### 73. Media Acquisitions as Marketing
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Acquire newsletters, podcasts, or publications in your space. Owned media provides direct access to engaged audiences.
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### 74. Press Coverage
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Pitch newsworthy stories to relevant publications. Launches, funding, data, and trends create press opportunities.
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### 75. Fundraising PR
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Leverage funding announcements for press coverage. Rounds signal validation and create natural news hooks.
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### 76. Documentaries
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Create documentary content exploring your industry or customers. Long-form storytelling builds deep connection and differentiation.
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---
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## Launches & Promotions
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### 77. Black Friday Promotions
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Annual deals create urgency and acquisition spikes. Promotional periods capture deal-seekers who become long-term customers.
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### 78. Product Hunt Launch
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Structured Product Hunt launches reach early adopters. Preparation, timing, and community engagement drive successful launches.
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### 79. Early-Access Referrals
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Reward referrals with earlier access during launches. Waitlist referral programs create viral anticipation.
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### 80. New Year Promotions
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New Year brings fresh budgets and goal-setting energy. Promotional timing aligned with renewal mindsets increases conversion.
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### 81. Early Access Pricing
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Launch with discounted early access tiers. Early supporters get deals while you build testimonials and feedback.
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### 82. Product Hunt Alternatives
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Launch on alternatives to Product Hunt—BetaList, Launching Next, AlternativeTo. Multiple launch platforms expand reach.
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### 83. Twitter Giveaways
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Engagement-boosting giveaways that require follows, retweets, or tags. Giveaways grow following while generating buzz.
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### 84. Giveaways
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Strategic giveaways attract attention and capture leads. Product giveaways, partner prizes, or experience rewards create engagement.
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### 85. Vacation Giveaways
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Grand prize giveaways generate massive engagement. Dream vacation packages motivate sharing and participation.
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### 86. Lifetime Deals
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One-time payment deals generate cash and users. Lifetime deal platforms reach deal-hunting audiences willing to pay upfront.
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---
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## Product-Led Growth
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### 87. Powered By Marketing
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"Powered by [Your Product]" badges on customer output create free impressions. Every customer becomes a marketing channel.
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### 88. Free Migrations
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Offer free migration services from competitors. Reduce switching friction while capturing users ready to leave.
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### 89. Contract Buyouts
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Pay to exit competitor contracts. Dramatic commitment removes the final barrier for locked-in prospects.
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### 90. One-Click Registration
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Minimize signup friction with one-click OAuth options. Pre-filled forms and instant access increase conversion.
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### 91. In-App Upsells
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Strategic upgrade prompts within the product experience. Contextual upsells at usage limits or feature attempts convert best.
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### 92. Newsletter Referrals
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Built-in referral programs for newsletters and content. Easy sharing mechanisms turn subscribers into promoters.
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### 93. Viral Loops
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Product mechanics that naturally encourage sharing. Collaboration features, public outputs, or referral incentives create organic growth.
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### 94. Offboarding Flows
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Optimize cancellation flows to retain or learn. Exit surveys, save offers, and pause options reduce churn.
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### 95. Concierge Setup
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White-glove onboarding for high-value accounts. Personal setup assistance increases activation and retention.
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### 96. Onboarding Optimization
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Continuous improvement of the new user experience. Faster time-to-value increases conversion and retention.
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---
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## Content Formats
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### 97. Playlists as Marketing
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Create Spotify playlists for your audience—productivity playlists, work music, industry-themed collections. Daily listening touchpoints build brand affinity.
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### 98. Template Marketing
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Offer free templates users can immediately use. Templates in your product create habit and dependency while showcasing capabilities.
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### 99. Graphic Novel Marketing
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Transform complex stories into visual narratives. Graphic novels stand out and make abstract concepts tangible.
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### 100. Promo Videos
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High-quality promotional videos showcase your product professionally. Invest in production value for shareable, memorable content.
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### 101. Industry Interviews
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Interview customers, experts, and thought leaders. Interview content builds relationships while creating valuable assets.
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### 102. Social Screenshots
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Design shareable screenshot templates for social proof. Make it easy for customers to share wins and testimonials.
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### 103. Online Courses
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Educational courses establish authority while generating leads. Free courses attract learners; paid courses create revenue.
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### 104. Book Marketing
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Author a book establishing expertise in your domain. Books create credibility, speaking opportunities, and media coverage.
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### 105. Annual Reports
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Publish annual reports showcasing industry data and trends. Original research becomes a linkable, quotable reference.
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### 106. End of Year Wraps
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Personalized year-end summaries users want to share. "Spotify Wrapped" style reports turn data into social content.
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### 107. Podcasts
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Launch a podcast reaching audiences during commutes and workouts. Regular audio content builds intimate audience relationships.
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### 108. Changelogs
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Public changelogs showcase product momentum. Regular updates demonstrate active development and responsiveness.
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### 109. Public Demos
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Live product demonstrations showing real usage. Transparent demos build trust and answer questions in real-time.
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---
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## Unconventional & Creative
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### 110. Awards as Marketing
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Create industry awards positioning your brand as tastemaker. Award programs attract applications, sponsors, and press coverage.
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### 111. Challenges as Marketing
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Launch viral challenges that spread organically. Creative challenges generate user content and social sharing.
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### 112. Reality TV Marketing
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Create reality-show style content following real customers. Documentary competition formats create engaging narratives.
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### 113. Controversy as Marketing
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Strategic positioning against industry norms. Contrarian takes generate attention and discussion.
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### 114. Moneyball Marketing
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Data-driven marketing finding undervalued channels and tactics. Analytics identify opportunities competitors overlook.
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### 115. Curation as Marketing
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Curate valuable resources for your audience. Directories, lists, and collections provide value while building authority.
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### 116. Grants as Marketing
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Offer grants to customers or community members. Grant programs generate applications, PR, and goodwill.
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### 117. Product Competitions
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Sponsor competitions using your product. Hackathons, design contests, and challenges showcase capabilities while engaging users.
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### 118. Cameo Marketing
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Use Cameo celebrities for personalized marketing messages. Unexpected celebrity endorsements generate buzz and shares.
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### 119. OOH Advertising
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Out-of-home advertising—billboards, transit ads, and placements. Physical presence in key locations builds brand awareness.
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### 120. Marketing Stunts
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Bold, attention-grabbing marketing moments. Well-executed stunts generate press coverage and social sharing.
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### 121. Guerrilla Marketing
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Unconventional, low-cost marketing in unexpected places. Creative guerrilla tactics stand out from traditional advertising.
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### 122. Humor Marketing
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Use humor to stand out and create memorability. Funny content gets shared and builds brand personality.
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---
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## Platforms & Marketplaces
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### 123. Open Source as Marketing
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Open-source components or tools build developer goodwill. Open source creates community, contributions, and credibility.
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### 124. App Store Optimization
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Optimize app store listings for discoverability. Keywords, screenshots, and reviews drive organic app installs.
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### 125. App Marketplaces
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List in relevant app marketplaces and directories. Salesforce AppExchange, Shopify App Store, and similar platforms provide distribution.
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### 126. YouTube Reviews
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Get YouTubers to review your product. Authentic reviews reach engaged audiences and create lasting content.
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### 127. YouTube Channel
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Build a YouTube presence with tutorials, updates, and thought leadership. Video content compounds in value over time.
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### 128. Source Platforms
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Submit to platforms that aggregate tools and products. G2, Capterra, GetApp, and similar directories drive discovery.
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### 129. Review Sites
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Actively manage presence on review platforms. Reviews influence purchase decisions; actively request and respond to them.
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### 130. Live Audio
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Host live audio discussions on Twitter Spaces, Clubhouse, or LinkedIn Audio. Real-time conversation creates intimate engagement.
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---
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## International & Localization
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### 131. International Expansion
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Expand to new geographic markets. Localization, partnerships, and regional marketing unlock new growth.
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### 132. Price Localization
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Adjust pricing for local purchasing power. Localized pricing increases conversion in price-sensitive markets.
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---
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## Developer & Technical
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### 133. Investor Marketing
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Market to investors for downstream portfolio introductions. Investors recommend tools to their portfolio companies.
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### 134. Certifications
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Create certification programs validating expertise. Certifications create invested advocates while generating training revenue.
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### 135. Support as Marketing
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Turn support interactions into marketing opportunities. Exceptional support creates stories customers share.
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||||
|
||||
### 136. Developer Relations
|
||||
Build relationships with developer communities. DevRel creates advocates who recommend your product to peers.
|
||||
|
||||
---
|
||||
|
||||
## Audience-Specific
|
||||
|
||||
### 137. Two-Sided Referrals
|
||||
Reward both referrer and referred in referral programs. Dual incentives motivate sharing while welcoming new users.
|
||||
|
||||
### 138. Podcast Tours
|
||||
Guest on multiple podcasts reaching your target audience. Podcast tours create compounding awareness across shows.
|
||||
|
||||
### 139. Customer Language
|
||||
Use the exact words your customers use. Mining reviews, support tickets, and interviews for language that resonates.
|
||||
## Ideas by Category (Quick Reference)
|
||||
|
||||
| Category | Ideas | Examples |
|
||||
|----------|-------|----------|
|
||||
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
|
||||
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
|
||||
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
|
||||
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
|
||||
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
|
||||
| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |
|
||||
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
|
||||
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
|
||||
| PR & Media | 73-76 | Press coverage, Documentaries |
|
||||
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
|
||||
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
|
||||
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
|
||||
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
|
||||
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
|
||||
| International | 131-132 | Expansion, Price localization |
|
||||
| Developer | 133-136 | DevRel, Certifications |
|
||||
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
|
||||
|
||||
**For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md)
|
||||
|
||||
---
|
||||
|
||||
## Implementation Tips
|
||||
|
||||
When suggesting ideas, consider:
|
||||
### By Stage
|
||||
|
||||
**By Stage:**
|
||||
- Pre-launch: Waitlist referrals, early access, Product Hunt prep
|
||||
- Early stage: Content, SEO, community, founder-led sales
|
||||
- Growth stage: Paid acquisition, partnerships, events
|
||||
- Scale: Brand, international, acquisitions
|
||||
**Pre-launch:**
|
||||
- Waitlist referrals (#79)
|
||||
- Early access pricing (#81)
|
||||
- Product Hunt prep (#78)
|
||||
|
||||
**By Budget:**
|
||||
- Free: Content, SEO, community, social media
|
||||
- Low budget: Targeted ads, sponsorships, tools
|
||||
- Medium budget: Events, partnerships, PR
|
||||
- High budget: Acquisitions, conferences, brand campaigns
|
||||
**Early stage:**
|
||||
- Content & SEO (#1-10)
|
||||
- Community (#35)
|
||||
- Founder-led sales (#47)
|
||||
|
||||
**By Timeline:**
|
||||
- Quick wins: Ads, email, social posts
|
||||
- Medium-term: Content, SEO, community building
|
||||
- Long-term: Brand, thought leadership, platform effects
|
||||
**Growth stage:**
|
||||
- Paid acquisition (#23-34)
|
||||
- Partnerships (#54-64)
|
||||
- Events (#65-72)
|
||||
|
||||
**Scale:**
|
||||
- Brand campaigns
|
||||
- International (#131-132)
|
||||
- Media acquisitions (#73)
|
||||
|
||||
### By Budget
|
||||
|
||||
**Free:**
|
||||
- Content & SEO
|
||||
- Community building
|
||||
- Social media
|
||||
- Comment marketing
|
||||
|
||||
**Low budget:**
|
||||
- Targeted ads
|
||||
- Sponsorships
|
||||
- Free tools
|
||||
|
||||
**Medium budget:**
|
||||
- Events
|
||||
- Partnerships
|
||||
- PR
|
||||
|
||||
**High budget:**
|
||||
- Acquisitions
|
||||
- Conferences
|
||||
- Brand campaigns
|
||||
|
||||
### By Timeline
|
||||
|
||||
**Quick wins:**
|
||||
- Ads, email, social posts
|
||||
|
||||
**Medium-term:**
|
||||
- Content, SEO, community
|
||||
|
||||
**Long-term:**
|
||||
- Brand, thought leadership, platform effects
|
||||
|
||||
---
|
||||
|
||||
## Top Ideas by Use Case
|
||||
|
||||
### Need Leads Fast
|
||||
- Google Ads (#31) - High-intent search
|
||||
- LinkedIn Ads (#28) - B2B targeting
|
||||
- Engineering as Marketing (#15) - Free tool lead gen
|
||||
|
||||
### Building Authority
|
||||
- Conference Speaking (#70)
|
||||
- Book Marketing (#104)
|
||||
- Podcasts (#107)
|
||||
|
||||
### Low Budget Growth
|
||||
- Easy Keyword Ranking (#1)
|
||||
- Reddit Marketing (#38)
|
||||
- Comment Marketing (#44)
|
||||
|
||||
### Product-Led Growth
|
||||
- Viral Loops (#93)
|
||||
- Powered By Marketing (#87)
|
||||
- In-App Upsells (#91)
|
||||
|
||||
### Enterprise Sales
|
||||
- Investor Marketing (#133)
|
||||
- Expert Networks (#57)
|
||||
- Conference Sponsorship (#72)
|
||||
|
||||
---
|
||||
|
||||
## Output Format
|
||||
|
||||
When recommending ideas, provide for each:
|
||||
|
||||
- **Idea name**: One-line description
|
||||
- **Why it fits**: Connection to their situation
|
||||
- **How to start**: First 2-3 implementation steps
|
||||
- **Expected outcome**: What success looks like
|
||||
- **Resources needed**: Time, budget, skills required
|
||||
|
||||
---
|
||||
|
||||
@@ -539,20 +152,7 @@ When suggesting ideas, consider:
|
||||
1. What's your current stage and main growth goal?
|
||||
2. What's your marketing budget and team size?
|
||||
3. What have you already tried that worked or didn't?
|
||||
4. What competitor tactics do you admire or want to counter?
|
||||
|
||||
---
|
||||
|
||||
## Output Format
|
||||
|
||||
When recommending ideas:
|
||||
|
||||
**For each recommended idea:**
|
||||
- **Idea name**: One-line description
|
||||
- **Why it fits**: Connection to their situation
|
||||
- **How to start**: First 2-3 implementation steps
|
||||
- **Expected outcome**: What success looks like
|
||||
- **Resources needed**: Time, budget, skills required
|
||||
4. What competitor tactics do you admire?
|
||||
|
||||
---
|
||||
|
||||
@@ -562,5 +162,4 @@ When recommending ideas:
|
||||
- **competitor-alternatives**: For comparison pages (#11)
|
||||
- **email-sequence**: For email marketing tactics
|
||||
- **free-tool-strategy**: For engineering as marketing (#15)
|
||||
- **page-cro**: For landing page optimization
|
||||
- **ab-test-setup**: For testing marketing experiments
|
||||
- **referral-program**: For viral growth (#93)
|
||||
|
||||
347
skills/marketing-ideas/references/ideas-by-category.md
Normal file
347
skills/marketing-ideas/references/ideas-by-category.md
Normal file
@@ -0,0 +1,347 @@
|
||||
# The 139 Marketing Ideas
|
||||
|
||||
Complete list of proven marketing approaches organized by category.
|
||||
|
||||
## Content & SEO (1-10)
|
||||
|
||||
1. **Easy Keyword Ranking** - Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics.
|
||||
|
||||
2. **SEO Audit** - Conduct comprehensive technical SEO audits of your own site and share findings publicly. Document fixes and improvements to build authority.
|
||||
|
||||
3. **Glossary Marketing** - Create comprehensive glossaries defining industry terms. Each term becomes an SEO-optimized page targeting "what is X" searches.
|
||||
|
||||
4. **Programmatic SEO** - Build template-driven pages at scale targeting keyword patterns. Location pages, comparison pages, integration pages—any pattern with search volume.
|
||||
|
||||
5. **Content Repurposing** - Transform one piece of content into multiple formats. Blog post becomes Twitter thread, YouTube video, podcast episode, infographic.
|
||||
|
||||
6. **Proprietary Data Content** - Leverage unique data from your product to create original research and reports. Data competitors can't replicate creates linkable assets.
|
||||
|
||||
7. **Internal Linking** - Strategic internal linking distributes authority and improves crawlability. Build topical clusters connecting related content.
|
||||
|
||||
8. **Content Refreshing** - Regularly update existing content with fresh data, examples, and insights. Refreshed content often outperforms new content.
|
||||
|
||||
9. **Knowledge Base SEO** - Optimize help documentation for search. Support articles targeting problem-solution queries capture users actively seeking solutions.
|
||||
|
||||
10. **Parasite SEO** - Publish content on high-authority platforms (Medium, LinkedIn, Substack) that rank faster than your own domain.
|
||||
|
||||
---
|
||||
|
||||
## Competitor & Comparison (11-13)
|
||||
|
||||
11. **Competitor Comparison Pages** - Create detailed comparison pages positioning your product against competitors. "[Your Product] vs [Competitor]" pages capture high-intent searchers.
|
||||
|
||||
12. **Marketing Jiu-Jitsu** - Turn competitor weaknesses into your strengths. When competitors raise prices, launch affordability campaigns.
|
||||
|
||||
13. **Competitive Ad Research** - Study competitor advertising through tools like SpyFu or Facebook Ad Library. Learn what messaging resonates.
|
||||
|
||||
---
|
||||
|
||||
## Free Tools & Engineering (14-22)
|
||||
|
||||
14. **Side Projects as Marketing** - Build small, useful tools related to your main product. Side projects attract users who may later convert.
|
||||
|
||||
15. **Engineering as Marketing** - Build free tools that solve real problems. Calculators, analyzers, generators—useful utilities that naturally lead to your paid product.
|
||||
|
||||
16. **Importers as Marketing** - Build import tools for competitor data. "Import from [Competitor]" reduces switching friction.
|
||||
|
||||
17. **Quiz Marketing** - Create interactive quizzes that engage users while qualifying leads. Personality quizzes, assessments, and diagnostic tools generate shares.
|
||||
|
||||
18. **Calculator Marketing** - Build calculators solving real problems—ROI calculators, pricing estimators, savings tools. Calculators attract links and rank well.
|
||||
|
||||
19. **Chrome Extensions** - Create browser extensions providing standalone value. Chrome Web Store becomes another distribution channel.
|
||||
|
||||
20. **Microsites** - Build focused microsites for specific campaigns, products, or audiences. Dedicated domains can rank faster.
|
||||
|
||||
21. **Scanners** - Build free scanning tools that audit or analyze something. Website scanners, security checkers, performance analyzers.
|
||||
|
||||
22. **Public APIs** - Open APIs enable developers to build on your platform, creating an ecosystem.
|
||||
|
||||
---
|
||||
|
||||
## Paid Advertising (23-34)
|
||||
|
||||
23. **Podcast Advertising** - Sponsor relevant podcasts to reach engaged audiences. Host-read ads perform especially well.
|
||||
|
||||
24. **Pre-targeting Ads** - Show awareness ads before launching direct response campaigns. Warm audiences convert better.
|
||||
|
||||
25. **Facebook Ads** - Meta's detailed targeting reaches specific audiences. Test creative variations and leverage retargeting.
|
||||
|
||||
26. **Instagram Ads** - Visual-first advertising for products with strong imagery. Stories and Reels ads capture attention.
|
||||
|
||||
27. **Twitter Ads** - Reach engaged professionals discussing industry topics. Promoted tweets and follower campaigns.
|
||||
|
||||
28. **LinkedIn Ads** - Target by job title, company size, and industry. Premium CPMs justified by B2B purchase intent.
|
||||
|
||||
29. **Reddit Ads** - Reach passionate communities with authentic messaging. Transparency wins on Reddit.
|
||||
|
||||
30. **Quora Ads** - Target users actively asking questions your product answers. Intent-rich environment.
|
||||
|
||||
31. **Google Ads** - Capture high-intent search queries. Brand terms, competitor terms, and category terms.
|
||||
|
||||
32. **YouTube Ads** - Video ads with detailed targeting. Pre-roll and discovery ads reach users consuming related content.
|
||||
|
||||
33. **Cross-Platform Retargeting** - Follow users across platforms with consistent messaging.
|
||||
|
||||
34. **Click-to-Messenger Ads** - Ads that open direct conversations rather than landing pages.
|
||||
|
||||
---
|
||||
|
||||
## Social Media & Community (35-44)
|
||||
|
||||
35. **Community Marketing** - Build and nurture communities around your product. Slack groups, Discord servers, Facebook groups.
|
||||
|
||||
36. **Quora Marketing** - Answer relevant questions with genuine expertise. Include product mentions where naturally appropriate.
|
||||
|
||||
37. **Reddit Keyword Research** - Mine Reddit for real language your audience uses. Discover pain points and desires.
|
||||
|
||||
38. **Reddit Marketing** - Participate authentically in relevant subreddits. Provide value first.
|
||||
|
||||
39. **LinkedIn Audience** - Build personal brands on LinkedIn for B2B reach. Thought leadership builds authority.
|
||||
|
||||
40. **Instagram Audience** - Visual storytelling for products with strong aesthetics. Behind-the-scenes and user stories.
|
||||
|
||||
41. **X Audience** - Build presence on X/Twitter through consistent value. Threads and insights grow followings.
|
||||
|
||||
42. **Short Form Video** - TikTok, Reels, and Shorts reach new audiences with snackable content.
|
||||
|
||||
43. **Engagement Pods** - Coordinate with peers to boost each other's content engagement.
|
||||
|
||||
44. **Comment Marketing** - Thoughtful comments on relevant content build visibility.
|
||||
|
||||
---
|
||||
|
||||
## Email Marketing (45-53)
|
||||
|
||||
45. **Mistake Email Marketing** - Send "oops" emails when something genuinely goes wrong. Authenticity generates engagement.
|
||||
|
||||
46. **Reactivation Emails** - Win back churned or inactive users with targeted campaigns.
|
||||
|
||||
47. **Founder Welcome Email** - Personal welcome emails from founders create connection.
|
||||
|
||||
48. **Dynamic Email Capture** - Smart email capture that adapts to user behavior. Exit intent, scroll depth triggers.
|
||||
|
||||
49. **Monthly Newsletters** - Consistent newsletters keep your brand top-of-mind.
|
||||
|
||||
50. **Inbox Placement** - Technical email optimization for deliverability. Authentication and list hygiene.
|
||||
|
||||
51. **Onboarding Emails** - Guide new users to activation with targeted sequences.
|
||||
|
||||
52. **Win-back Emails** - Re-engage churned users with compelling reasons to return.
|
||||
|
||||
53. **Trial Reactivation** - Expired trials aren't lost causes. Targeted campaigns can recover them.
|
||||
|
||||
---
|
||||
|
||||
## Partnerships & Programs (54-64)
|
||||
|
||||
54. **Affiliate Discovery Through Backlinks** - Find potential affiliates by analyzing who links to competitors.
|
||||
|
||||
55. **Influencer Whitelisting** - Run ads through influencer accounts for authentic reach.
|
||||
|
||||
56. **Reseller Programs** - Enable agencies to resell your product. White-label options create distribution partners.
|
||||
|
||||
57. **Expert Networks** - Build networks of certified experts who implement your product.
|
||||
|
||||
58. **Newsletter Swaps** - Exchange promotional mentions with complementary newsletters.
|
||||
|
||||
59. **Article Quotes** - Contribute expert quotes to journalists. HARO connects experts with writers.
|
||||
|
||||
60. **Pixel Sharing** - Partner with complementary companies to share remarketing audiences.
|
||||
|
||||
61. **Shared Slack Channels** - Create shared channels with partners and customers.
|
||||
|
||||
62. **Affiliate Program** - Structured commission programs for referrers.
|
||||
|
||||
63. **Integration Marketing** - Joint marketing with integration partners.
|
||||
|
||||
64. **Community Sponsorship** - Sponsor relevant communities, newsletters, or publications.
|
||||
|
||||
---
|
||||
|
||||
## Events & Speaking (65-72)
|
||||
|
||||
65. **Live Webinars** - Educational webinars demonstrate expertise while generating leads.
|
||||
|
||||
66. **Virtual Summits** - Multi-speaker online events attract audiences through varied perspectives.
|
||||
|
||||
67. **Roadshows** - Take your product on the road to meet customers directly.
|
||||
|
||||
68. **Local Meetups** - Host or attend local meetups in key markets.
|
||||
|
||||
69. **Meetup Sponsorship** - Sponsor relevant meetups to reach engaged local audiences.
|
||||
|
||||
70. **Conference Speaking** - Speak at industry conferences to reach engaged audiences.
|
||||
|
||||
71. **Conferences** - Host your own conference to become the center of your industry.
|
||||
|
||||
72. **Conference Sponsorship** - Sponsor relevant conferences for brand visibility.
|
||||
|
||||
---
|
||||
|
||||
## PR & Media (73-76)
|
||||
|
||||
73. **Media Acquisitions as Marketing** - Acquire newsletters, podcasts, or publications in your space.
|
||||
|
||||
74. **Press Coverage** - Pitch newsworthy stories to relevant publications.
|
||||
|
||||
75. **Fundraising PR** - Leverage funding announcements for press coverage.
|
||||
|
||||
76. **Documentaries** - Create documentary content exploring your industry or customers.
|
||||
|
||||
---
|
||||
|
||||
## Launches & Promotions (77-86)
|
||||
|
||||
77. **Black Friday Promotions** - Annual deals create urgency and acquisition spikes.
|
||||
|
||||
78. **Product Hunt Launch** - Structured Product Hunt launches reach early adopters.
|
||||
|
||||
79. **Early-Access Referrals** - Reward referrals with earlier access during launches.
|
||||
|
||||
80. **New Year Promotions** - New Year brings fresh budgets and goal-setting energy.
|
||||
|
||||
81. **Early Access Pricing** - Launch with discounted early access tiers.
|
||||
|
||||
82. **Product Hunt Alternatives** - Launch on BetaList, Launching Next, AlternativeTo.
|
||||
|
||||
83. **Twitter Giveaways** - Engagement-boosting giveaways that require follows or retweets.
|
||||
|
||||
84. **Giveaways** - Strategic giveaways attract attention and capture leads.
|
||||
|
||||
85. **Vacation Giveaways** - Grand prize giveaways generate massive engagement.
|
||||
|
||||
86. **Lifetime Deals** - One-time payment deals generate cash and users.
|
||||
|
||||
---
|
||||
|
||||
## Product-Led Growth (87-96)
|
||||
|
||||
87. **Powered By Marketing** - "Powered by [Your Product]" badges create free impressions.
|
||||
|
||||
88. **Free Migrations** - Offer free migration services from competitors.
|
||||
|
||||
89. **Contract Buyouts** - Pay to exit competitor contracts.
|
||||
|
||||
90. **One-Click Registration** - Minimize signup friction with OAuth options.
|
||||
|
||||
91. **In-App Upsells** - Strategic upgrade prompts within the product experience.
|
||||
|
||||
92. **Newsletter Referrals** - Built-in referral programs for newsletters.
|
||||
|
||||
93. **Viral Loops** - Product mechanics that naturally encourage sharing.
|
||||
|
||||
94. **Offboarding Flows** - Optimize cancellation flows to retain or learn.
|
||||
|
||||
95. **Concierge Setup** - White-glove onboarding for high-value accounts.
|
||||
|
||||
96. **Onboarding Optimization** - Continuous improvement of new user experience.
|
||||
|
||||
---
|
||||
|
||||
## Content Formats (97-109)
|
||||
|
||||
97. **Playlists as Marketing** - Create Spotify playlists for your audience.
|
||||
|
||||
98. **Template Marketing** - Offer free templates users can immediately use.
|
||||
|
||||
99. **Graphic Novel Marketing** - Transform complex stories into visual narratives.
|
||||
|
||||
100. **Promo Videos** - High-quality promotional videos showcase your product.
|
||||
|
||||
101. **Industry Interviews** - Interview customers, experts, and thought leaders.
|
||||
|
||||
102. **Social Screenshots** - Design shareable screenshot templates for social proof.
|
||||
|
||||
103. **Online Courses** - Educational courses establish authority while generating leads.
|
||||
|
||||
104. **Book Marketing** - Author a book establishing expertise in your domain.
|
||||
|
||||
105. **Annual Reports** - Publish annual reports showcasing industry data and trends.
|
||||
|
||||
106. **End of Year Wraps** - Personalized year-end summaries users want to share.
|
||||
|
||||
107. **Podcasts** - Launch a podcast reaching audiences during commutes.
|
||||
|
||||
108. **Changelogs** - Public changelogs showcase product momentum.
|
||||
|
||||
109. **Public Demos** - Live product demonstrations showing real usage.
|
||||
|
||||
---
|
||||
|
||||
## Unconventional & Creative (110-122)
|
||||
|
||||
110. **Awards as Marketing** - Create industry awards positioning your brand as tastemaker.
|
||||
|
||||
111. **Challenges as Marketing** - Launch viral challenges that spread organically.
|
||||
|
||||
112. **Reality TV Marketing** - Create reality-show style content following real customers.
|
||||
|
||||
113. **Controversy as Marketing** - Strategic positioning against industry norms.
|
||||
|
||||
114. **Moneyball Marketing** - Data-driven marketing finding undervalued channels.
|
||||
|
||||
115. **Curation as Marketing** - Curate valuable resources for your audience.
|
||||
|
||||
116. **Grants as Marketing** - Offer grants to customers or community members.
|
||||
|
||||
117. **Product Competitions** - Sponsor competitions using your product.
|
||||
|
||||
118. **Cameo Marketing** - Use Cameo celebrities for personalized messages.
|
||||
|
||||
119. **OOH Advertising** - Out-of-home advertising—billboards, transit ads.
|
||||
|
||||
120. **Marketing Stunts** - Bold, attention-grabbing marketing moments.
|
||||
|
||||
121. **Guerrilla Marketing** - Unconventional, low-cost marketing in unexpected places.
|
||||
|
||||
122. **Humor Marketing** - Use humor to stand out and create memorability.
|
||||
|
||||
---
|
||||
|
||||
## Platforms & Marketplaces (123-130)
|
||||
|
||||
123. **Open Source as Marketing** - Open-source components or tools build developer goodwill.
|
||||
|
||||
124. **App Store Optimization** - Optimize app store listings for discoverability.
|
||||
|
||||
125. **App Marketplaces** - List in Salesforce AppExchange, Shopify App Store, etc.
|
||||
|
||||
126. **YouTube Reviews** - Get YouTubers to review your product.
|
||||
|
||||
127. **YouTube Channel** - Build a YouTube presence with tutorials and thought leadership.
|
||||
|
||||
128. **Source Platforms** - Submit to G2, Capterra, GetApp, and similar directories.
|
||||
|
||||
129. **Review Sites** - Actively manage presence on review platforms.
|
||||
|
||||
130. **Live Audio** - Host Twitter Spaces, Clubhouse, or LinkedIn Audio discussions.
|
||||
|
||||
---
|
||||
|
||||
## International & Localization (131-132)
|
||||
|
||||
131. **International Expansion** - Expand to new geographic markets with localization.
|
||||
|
||||
132. **Price Localization** - Adjust pricing for local purchasing power.
|
||||
|
||||
---
|
||||
|
||||
## Developer & Technical (133-136)
|
||||
|
||||
133. **Investor Marketing** - Market to investors for portfolio introductions.
|
||||
|
||||
134. **Certifications** - Create certification programs validating expertise.
|
||||
|
||||
135. **Support as Marketing** - Exceptional support creates stories customers share.
|
||||
|
||||
136. **Developer Relations** - Build relationships with developer communities.
|
||||
|
||||
---
|
||||
|
||||
## Audience-Specific (137-139)
|
||||
|
||||
137. **Two-Sided Referrals** - Reward both referrer and referred.
|
||||
|
||||
138. **Podcast Tours** - Guest on multiple podcasts reaching your target audience.
|
||||
|
||||
139. **Customer Language** - Use the exact words your customers use in marketing.
|
||||
Reference in New Issue
Block a user