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marketingskills/skills/marketing-ideas/references/ideas-by-category.md
Corey Haines c29ee7e6db Optimize skill files for AI agent use with progressive disclosure 
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context)
- Refactor 10 skills over 500 lines to use references/ folders:
  - email-sequence: 926 → 291 lines
  - social-content: 809 → 276 lines
  - competitor-alternatives: 750 → 253 lines
  - pricing-strategy: 712 → 226 lines
  - programmatic-seo: 628 → 235 lines
  - referral-program: 604 → 239 lines
  - schema-markup: 598 → 175 lines
  - free-tool-strategy: 576 → 176 lines
  - paywall-upgrade-cro: 572 → 224 lines
  - marketing-ideas: 566 → 165 lines

Each skill now has core workflow in SKILL.md (<500 lines) with detailed
content in references/ folder for progressive disclosure.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-26 16:39:45 -08:00

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The 139 Marketing Ideas

Complete list of proven marketing approaches organized by category.

Content & SEO (1-10)

  1. Easy Keyword Ranking - Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics.

  2. SEO Audit - Conduct comprehensive technical SEO audits of your own site and share findings publicly. Document fixes and improvements to build authority.

  3. Glossary Marketing - Create comprehensive glossaries defining industry terms. Each term becomes an SEO-optimized page targeting "what is X" searches.

  4. Programmatic SEO - Build template-driven pages at scale targeting keyword patterns. Location pages, comparison pages, integration pages—any pattern with search volume.

  5. Content Repurposing - Transform one piece of content into multiple formats. Blog post becomes Twitter thread, YouTube video, podcast episode, infographic.

  6. Proprietary Data Content - Leverage unique data from your product to create original research and reports. Data competitors can't replicate creates linkable assets.

  7. Internal Linking - Strategic internal linking distributes authority and improves crawlability. Build topical clusters connecting related content.

  8. Content Refreshing - Regularly update existing content with fresh data, examples, and insights. Refreshed content often outperforms new content.

  9. Knowledge Base SEO - Optimize help documentation for search. Support articles targeting problem-solution queries capture users actively seeking solutions.

  10. Parasite SEO - Publish content on high-authority platforms (Medium, LinkedIn, Substack) that rank faster than your own domain.

Competitor & Comparison (11-13)

  1. Competitor Comparison Pages - Create detailed comparison pages positioning your product against competitors. "[Your Product] vs [Competitor]" pages capture high-intent searchers.

  2. Marketing Jiu-Jitsu - Turn competitor weaknesses into your strengths. When competitors raise prices, launch affordability campaigns.

  3. Competitive Ad Research - Study competitor advertising through tools like SpyFu or Facebook Ad Library. Learn what messaging resonates.

Free Tools & Engineering (14-22)

  1. Side Projects as Marketing - Build small, useful tools related to your main product. Side projects attract users who may later convert.

  2. Engineering as Marketing - Build free tools that solve real problems. Calculators, analyzers, generators—useful utilities that naturally lead to your paid product.

  3. Importers as Marketing - Build import tools for competitor data. "Import from [Competitor]" reduces switching friction.

  4. Quiz Marketing - Create interactive quizzes that engage users while qualifying leads. Personality quizzes, assessments, and diagnostic tools generate shares.

  5. Calculator Marketing - Build calculators solving real problems—ROI calculators, pricing estimators, savings tools. Calculators attract links and rank well.

  6. Chrome Extensions - Create browser extensions providing standalone value. Chrome Web Store becomes another distribution channel.

  7. Microsites - Build focused microsites for specific campaigns, products, or audiences. Dedicated domains can rank faster.

  8. Scanners - Build free scanning tools that audit or analyze something. Website scanners, security checkers, performance analyzers.

  9. Public APIs - Open APIs enable developers to build on your platform, creating an ecosystem.

Paid Advertising (23-34)

  1. Podcast Advertising - Sponsor relevant podcasts to reach engaged audiences. Host-read ads perform especially well.

  2. Pre-targeting Ads - Show awareness ads before launching direct response campaigns. Warm audiences convert better.

  3. Facebook Ads - Meta's detailed targeting reaches specific audiences. Test creative variations and leverage retargeting.

  4. Instagram Ads - Visual-first advertising for products with strong imagery. Stories and Reels ads capture attention.

  5. Twitter Ads - Reach engaged professionals discussing industry topics. Promoted tweets and follower campaigns.

  6. LinkedIn Ads - Target by job title, company size, and industry. Premium CPMs justified by B2B purchase intent.

  7. Reddit Ads - Reach passionate communities with authentic messaging. Transparency wins on Reddit.

  8. Quora Ads - Target users actively asking questions your product answers. Intent-rich environment.

  9. Google Ads - Capture high-intent search queries. Brand terms, competitor terms, and category terms.

  10. YouTube Ads - Video ads with detailed targeting. Pre-roll and discovery ads reach users consuming related content.

  11. Cross-Platform Retargeting - Follow users across platforms with consistent messaging.

  12. Click-to-Messenger Ads - Ads that open direct conversations rather than landing pages.

Social Media & Community (35-44)

  1. Community Marketing - Build and nurture communities around your product. Slack groups, Discord servers, Facebook groups.

  2. Quora Marketing - Answer relevant questions with genuine expertise. Include product mentions where naturally appropriate.

  3. Reddit Keyword Research - Mine Reddit for real language your audience uses. Discover pain points and desires.

  4. Reddit Marketing - Participate authentically in relevant subreddits. Provide value first.

  5. LinkedIn Audience - Build personal brands on LinkedIn for B2B reach. Thought leadership builds authority.

  6. Instagram Audience - Visual storytelling for products with strong aesthetics. Behind-the-scenes and user stories.

  7. X Audience - Build presence on X/Twitter through consistent value. Threads and insights grow followings.

  8. Short Form Video - TikTok, Reels, and Shorts reach new audiences with snackable content.

  9. Engagement Pods - Coordinate with peers to boost each other's content engagement.

  10. Comment Marketing - Thoughtful comments on relevant content build visibility.

Email Marketing (45-53)

  1. Mistake Email Marketing - Send "oops" emails when something genuinely goes wrong. Authenticity generates engagement.

  2. Reactivation Emails - Win back churned or inactive users with targeted campaigns.

  3. Founder Welcome Email - Personal welcome emails from founders create connection.

  4. Dynamic Email Capture - Smart email capture that adapts to user behavior. Exit intent, scroll depth triggers.

  5. Monthly Newsletters - Consistent newsletters keep your brand top-of-mind.

  6. Inbox Placement - Technical email optimization for deliverability. Authentication and list hygiene.

  7. Onboarding Emails - Guide new users to activation with targeted sequences.

  8. Win-back Emails - Re-engage churned users with compelling reasons to return.

  9. Trial Reactivation - Expired trials aren't lost causes. Targeted campaigns can recover them.

Partnerships & Programs (54-64)

  1. Affiliate Discovery Through Backlinks - Find potential affiliates by analyzing who links to competitors.

  2. Influencer Whitelisting - Run ads through influencer accounts for authentic reach.

  3. Reseller Programs - Enable agencies to resell your product. White-label options create distribution partners.

  4. Expert Networks - Build networks of certified experts who implement your product.

  5. Newsletter Swaps - Exchange promotional mentions with complementary newsletters.

  6. Article Quotes - Contribute expert quotes to journalists. HARO connects experts with writers.

  7. Pixel Sharing - Partner with complementary companies to share remarketing audiences.

  8. Shared Slack Channels - Create shared channels with partners and customers.

  9. Affiliate Program - Structured commission programs for referrers.

  10. Integration Marketing - Joint marketing with integration partners.

  11. Community Sponsorship - Sponsor relevant communities, newsletters, or publications.

Events & Speaking (65-72)

  1. Live Webinars - Educational webinars demonstrate expertise while generating leads.

  2. Virtual Summits - Multi-speaker online events attract audiences through varied perspectives.

  3. Roadshows - Take your product on the road to meet customers directly.

  4. Local Meetups - Host or attend local meetups in key markets.

  5. Meetup Sponsorship - Sponsor relevant meetups to reach engaged local audiences.

  6. Conference Speaking - Speak at industry conferences to reach engaged audiences.

  7. Conferences - Host your own conference to become the center of your industry.

  8. Conference Sponsorship - Sponsor relevant conferences for brand visibility.

PR & Media (73-76)

  1. Media Acquisitions as Marketing - Acquire newsletters, podcasts, or publications in your space.

  2. Press Coverage - Pitch newsworthy stories to relevant publications.

  3. Fundraising PR - Leverage funding announcements for press coverage.

  4. Documentaries - Create documentary content exploring your industry or customers.

Launches & Promotions (77-86)

  1. Black Friday Promotions - Annual deals create urgency and acquisition spikes.

  2. Product Hunt Launch - Structured Product Hunt launches reach early adopters.

  3. Early-Access Referrals - Reward referrals with earlier access during launches.

  4. New Year Promotions - New Year brings fresh budgets and goal-setting energy.

  5. Early Access Pricing - Launch with discounted early access tiers.

  6. Product Hunt Alternatives - Launch on BetaList, Launching Next, AlternativeTo.

  7. Twitter Giveaways - Engagement-boosting giveaways that require follows or retweets.

  8. Giveaways - Strategic giveaways attract attention and capture leads.

  9. Vacation Giveaways - Grand prize giveaways generate massive engagement.

  10. Lifetime Deals - One-time payment deals generate cash and users.

Product-Led Growth (87-96)

  1. Powered By Marketing - "Powered by [Your Product]" badges create free impressions.

  2. Free Migrations - Offer free migration services from competitors.

  3. Contract Buyouts - Pay to exit competitor contracts.

  4. One-Click Registration - Minimize signup friction with OAuth options.

  5. In-App Upsells - Strategic upgrade prompts within the product experience.

  6. Newsletter Referrals - Built-in referral programs for newsletters.

  7. Viral Loops - Product mechanics that naturally encourage sharing.

  8. Offboarding Flows - Optimize cancellation flows to retain or learn.

  9. Concierge Setup - White-glove onboarding for high-value accounts.

  10. Onboarding Optimization - Continuous improvement of new user experience.

Content Formats (97-109)

  1. Playlists as Marketing - Create Spotify playlists for your audience.

  2. Template Marketing - Offer free templates users can immediately use.

  3. Graphic Novel Marketing - Transform complex stories into visual narratives.

  4. Promo Videos - High-quality promotional videos showcase your product.

  5. Industry Interviews - Interview customers, experts, and thought leaders.

  6. Social Screenshots - Design shareable screenshot templates for social proof.

  7. Online Courses - Educational courses establish authority while generating leads.

  8. Book Marketing - Author a book establishing expertise in your domain.

  9. Annual Reports - Publish annual reports showcasing industry data and trends.

  10. End of Year Wraps - Personalized year-end summaries users want to share.

  11. Podcasts - Launch a podcast reaching audiences during commutes.

  12. Changelogs - Public changelogs showcase product momentum.

  13. Public Demos - Live product demonstrations showing real usage.

Unconventional & Creative (110-122)

  1. Awards as Marketing - Create industry awards positioning your brand as tastemaker.

  2. Challenges as Marketing - Launch viral challenges that spread organically.

  3. Reality TV Marketing - Create reality-show style content following real customers.

  4. Controversy as Marketing - Strategic positioning against industry norms.

  5. Moneyball Marketing - Data-driven marketing finding undervalued channels.

  6. Curation as Marketing - Curate valuable resources for your audience.

  7. Grants as Marketing - Offer grants to customers or community members.

  8. Product Competitions - Sponsor competitions using your product.

  9. Cameo Marketing - Use Cameo celebrities for personalized messages.

  10. OOH Advertising - Out-of-home advertising—billboards, transit ads.

  11. Marketing Stunts - Bold, attention-grabbing marketing moments.

  12. Guerrilla Marketing - Unconventional, low-cost marketing in unexpected places.

  13. Humor Marketing - Use humor to stand out and create memorability.

Platforms & Marketplaces (123-130)

  1. Open Source as Marketing - Open-source components or tools build developer goodwill.

  2. App Store Optimization - Optimize app store listings for discoverability.

  3. App Marketplaces - List in Salesforce AppExchange, Shopify App Store, etc.

  4. YouTube Reviews - Get YouTubers to review your product.

  5. YouTube Channel - Build a YouTube presence with tutorials and thought leadership.

  6. Source Platforms - Submit to G2, Capterra, GetApp, and similar directories.

  7. Review Sites - Actively manage presence on review platforms.

  8. Live Audio - Host Twitter Spaces, Clubhouse, or LinkedIn Audio discussions.

International & Localization (131-132)

  1. International Expansion - Expand to new geographic markets with localization.

  2. Price Localization - Adjust pricing for local purchasing power.

Developer & Technical (133-136)

  1. Investor Marketing - Market to investors for portfolio introductions.

  2. Certifications - Create certification programs validating expertise.

  3. Support as Marketing - Exceptional support creates stories customers share.

  4. Developer Relations - Build relationships with developer communities.

Audience-Specific (137-139)

  1. Two-Sided Referrals - Reward both referrer and referred.

  2. Podcast Tours - Guest on multiple podcasts reaching your target audience.

  3. Customer Language - Use the exact words your customers use in marketing.

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