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130 lines
2.7 KiB
Markdown
130 lines
2.7 KiB
Markdown
---
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name: seo-fundamentals
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description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
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allowed-tools: Read, Glob, Grep
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---
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# SEO Fundamentals
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> Principles for search engine visibility.
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---
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## 1. E-E-A-T Framework
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| Principle | Signals |
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|-----------|---------|
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| **Experience** | First-hand knowledge, real examples |
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| **Expertise** | Credentials, depth of knowledge |
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| **Authoritativeness** | Backlinks, mentions, industry recognition |
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| **Trustworthiness** | HTTPS, transparency, accurate info |
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---
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## 2. Core Web Vitals
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| Metric | Target | Measures |
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|--------|--------|----------|
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| **LCP** | < 2.5s | Loading performance |
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| **INP** | < 200ms | Interactivity |
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| **CLS** | < 0.1 | Visual stability |
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---
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## 3. Technical SEO Principles
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### Site Structure
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| Element | Purpose |
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|---------|---------|
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| XML sitemap | Help crawling |
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| robots.txt | Control access |
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| Canonical tags | Prevent duplicates |
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| HTTPS | Security signal |
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### Performance
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| Factor | Impact |
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|--------|--------|
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| Page speed | Core Web Vital |
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| Mobile-friendly | Ranking factor |
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| Clean URLs | Crawlability |
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---
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## 4. Content SEO Principles
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### Page Elements
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| Element | Best Practice |
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|---------|---------------|
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| Title tag | 50-60 chars, keyword front |
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| Meta description | 150-160 chars, compelling |
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| H1 | One per page, main keyword |
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| H2-H6 | Logical hierarchy |
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| Alt text | Descriptive, not stuffed |
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### Content Quality
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| Factor | Importance |
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|--------|------------|
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| Depth | Comprehensive coverage |
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| Freshness | Regular updates |
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| Uniqueness | Original value |
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| Readability | Clear writing |
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---
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## 5. Schema Markup Types
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| Type | Use |
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|------|-----|
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| Article | Blog posts, news |
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| Organization | Company info |
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| Person | Author profiles |
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| FAQPage | Q&A content |
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| Product | E-commerce |
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| Review | Ratings |
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| BreadcrumbList | Navigation |
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---
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## 6. AI Content Guidelines
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### What Google Looks For
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| ✅ Do | ❌ Don't |
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|-------|----------|
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| AI draft + human edit | Publish raw AI content |
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| Add original insights | Copy without value |
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| Expert review | Skip fact-checking |
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| Follow E-E-A-T | Keyword stuffing |
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---
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## 7. Ranking Factors (Prioritized)
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| Priority | Factor |
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|----------|--------|
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| 1 | Quality, relevant content |
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| 2 | Backlinks from authority sites |
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| 3 | Page experience (Core Web Vitals) |
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| 4 | Mobile optimization |
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| 5 | Technical SEO fundamentals |
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---
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## 8. Measurement
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| Metric | Tool |
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|--------|------|
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| Rankings | Search Console, Ahrefs |
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| Traffic | Analytics |
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| Core Web Vitals | PageSpeed Insights |
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| Indexing | Search Console |
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| Backlinks | Ahrefs, Semrush |
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---
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> **Remember:** SEO is a long-term game. Quality content + technical excellence + patience = results.
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