# Product

<!-- impeccable:product-schema 1 -->

## Platform

web

## Stack
Next.js (Full-stack web framework)

## Users
- **Primary:** Mustafa Yıldız (mstfyldz) — personal creator, daily writer, and curator of ideas and mood states.
- **Secondary:** Curious visitors, peers, and internet wanderers seeking an authentic, playful, and expressive personal space.

## Product Purpose
A deeply personal, quirky, and expressive digital journal / blog. It exists to capture genuine moods, whimsical daily notes, spontaneous reflections, and creative musings without the rigidity of conventional corporate blogs or sterilized portfolio templates. Success is measured by how freely the creator writes and how memorable, alive, and evocative the space feels to visit.

## Positioning
An unapologetically authentic personal sanctuary—counteracting sterile, cookie-cutter web minimalism with mood-driven visual atmosphere, playful micro-details, and unfiltered human character.

## Operating Context
- Fast, low-friction note-taking and thought drafting.
- Browsing by mood, date, tag, or serendipitous discoveries.
- Web-accessible across desktop and mobile devices under the `mstfyldz` domain/identity.

## Capabilities and Constraints
- Flexible publishing format supporting quick micro-notes, stream-of-consciousness snippets, and structured longform essays.
- Mood-aware categorization / aesthetic shifts reflecting the vibe of entries.
- Next.js full-stack web architecture.
- Web accessibility standards and fluid responsive design.

## Brand Commitments
- Identity: `mstfyldz` (Mustafa Yıldız).
- Tone of Voice: Playful, candid, witty, introspective, eccentric, warm, and authentic.

## Evidence on Hand
- Confirmed product brief and user direction during initial setup.
- Greenfield project repository at `/Users/mstfyldz/github/mstfyldz`.

## Product Principles
1. **Mood-Led Expression:** The visual and typographic atmosphere serves emotional honesty and playful energy.
2. **Zero Pretense:** Prioritize raw charm, quirky humor, and direct thoughts over corporate polish.
3. **Cabinet of Curiosities:** Exploring notes should feel like leafing through a rich, illustrated personal notebook.
4. **Frictionless Capture:** Keep adding and organizing thoughts effortless and intuitive.
