Product

Platform

adaptive

Users

Primary Users: Restaurant owners, cafe managers, and hospitality operators.
Situation & Job: Managing dining establishments and menu updates on-the-go directly from their smartphones. Key jobs include photographing physical paper menus, extracting items via AI, editing dishes/categories/pricing, styling public QR menus, generating table QR codes, and toggling item availability without needing a desktop admin panel.

Product Purpose

Menulio turns physical paper menus into high-quality, responsive digital QR menus in 2–3 minutes using AI vision extraction on mobile. It empowers independent restaurants to ditch clunky PDF QR codes and expensive agency retainers with a modern, mobile-only management experience.

Positioning

A mobile-first, AI-driven QR menu SaaS. While customers enjoy a fast, lightweight mobile web menu (zero app install required), restaurant owners manage 100% of their operations, menus, design templates, and QR assets directly inside a native mobile app.

Operating Context

Fast-paced restaurant environments: dining rooms, kitchens, counters, and outdoor patios.
Capturing physical menus under mixed lighting (glare, low light, shadows, multi-page folds).
Frequent operational micro-tasks: 86ing sold-out items, adjusting prices, adding daily specials.
Exporting and sharing high-resolution QR assets for print stands, table stickers, and social media.

Capabilities and Constraints

Stack: Expo (SDK 52, New Architecture, Expo Router v4, React Native 0.76), Supabase (Auth, DB, Storage), Fastify API backend.
AI Extraction Flow: Photo capture/upload → OCR & LLM extraction → Interactive Review step → Theme selection → Publish.
Menu Hierarchy: Multi-restaurant support, Categories, Items, Variants/Addons, Pricing, Badges (Spicy, Vegan, Chef Special, etc.), Availability flags.
QR & Subdomains: Dynamic unique subdomains per restaurant (slug.menulio.com) and customizable QR code downloads.
Constraint: Admin web panel is out of scope for V1; all management features must exist within the mobile app.

Brand Commitments

Name: Menulio
Voice & Tone: Clean, efficient, trustworthy, modern hospitality tech.
Design Standard: Frictionless mobile ergonomics, tactile feedback, generous touch targets, clear typographic hierarchy.

Evidence on Hand

PRD: AI_QR_Menu_SaaS_PRD.md
Roadmap: ROADMAP.md
Schema: supabase/migrations/
App entry & screens: apps/mobile/src/app/

Product Principles

Three-Minute Value: From opening the app to scanning a live, generated QR code must take under 3 minutes.
AI Suggests, Owner Decides: AI extraction results are never auto-published without an explicit, effortless verification step.
True Mobile Ergonomics: Every management screen is designed for one-handed thumb interaction with platform-native affordances and standard navigation stacks.
Zero Friction for Diners: The customer experience requires zero app downloads, instant loads, and effortless filtering across dietary needs.

Accessibility & Inclusion

Adherence to platform touch targets (minimum 44×44pt on iOS, 48×48dp on Android).
Proper text scaling with Dynamic Type (iOS) / sp units (Android).
High contrast color pairs legible in both dim dining rooms and bright outdoor terraces.

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