# Product

<!-- impeccable:product-schema 1 -->

## Platform

web

## Users
International tourists (primarily British, Russian, and Turkish tourists visiting Marmaris) seeking curated, authentic local places and experiences; local business owners (restaurants, apart hotels, boat rentals, tours, dive centers) applying for listing curation.

## Product Purpose
Marmaris Local is a curated directory and guide ("Turistin göremediği yerel bilgi") that brings together Marmaris's best restaurants, apart hotels, boat rentals, dive centers, and local tour operators under a single trusted platform.

## Positioning
Not a generic user-review aggregator (like Yelp or TripAdvisor). Every listing features a human editorial curation layer ("Yerel Onaylı" / "Locally Approved" stamp), guaranteeing local verification and authentic editorial recommendations.

## Operating Context
Multilingual (TR/EN/RU) mobile-first browser exploration for tourists on-the-go in Marmaris or planning before travel; admin dashboard workflow for local business submission review, approval, and listing management.

## Capabilities and Constraints
- Multilingual content support (TR, EN, RU) via `next-intl`.
- Listing categories (Restoranlar, Apartlar, Dalış, Tekne Kiralama, Tur Operatörü, Transfer, vb.) and Neighborhoods (Yat Limanı, İçmeler, Armutalan, Siteler, Turunç).
- Business submission form (`/isletme-ekle`) with admin approval pipeline.
- Contact form (`/iletisim`).
- Interactive map integration with Leaflet / OpenStreetMap.
- Cloudinary image gallery integration.
- MVP ratings are admin-assigned curation scores (no public user reviews in MVP).
- Multi-city ready architecture (`city` field defaulted to `"marmaris"`).

## Brand Commitments
- Palette: Pine Night (`#123238`), Bay Turquoise (`#2E9C9A`), Shutter Blue (`#4F7C93`), Golden Hour (`#E8A23D`), Bougainvillea (`#E85D6E`), Limestone (`#EDEEE3`).
- Typography: Unbounded (Headings, 800/600), Golos Text (Body), IBM Plex Mono (Data: prices, hours, phones).
- Signature Mark: Circular "Yerel Onaylı" stamp accompanying curated listings.

## Evidence on Hand
- `docs/prd.md` (Detailed product requirement document)
- `docs/marmaris-local-brand.html` (Brand mockup and style specifications)
- `docs/prd-2.md` & `docs/prd-3.md` (Supplementary specs)

## Product Principles
1. **Editorial Trust First:** Every listing carries local verification ("Yerel Onaylı"); curation over noise.
2. **First-Class Multilingual Experience:** RU and EN content must feel natively written, not an auto-translated afterthought.
3. **Mobile-First Utility:** Instant access to phone/WhatsApp, hours, directions, and prices for tourists exploring on mobile devices.
4. **Authentic Local Aesthetics:** Deep coastal hues and distinct typography that reflect Marmaris's natural pine and turquoise environment.

## Accessibility & Inclusion
Full WCAG AA compliance, semantic HTML5, responsive layout across mobile and desktop viewports, clear focus indicators, and accessible color contrast ratios.