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Corey Haines edcc34aa6d feat: add marketing tools registry for agent discovery

Create centralized tools/ directory with REGISTRY.md index and 29
integration guides covering analytics, SEO, CRM, payments, referral,
email, ads, automation, and commerce platforms.

Each guide includes API endpoints, authentication, common operations,
and links to relevant skills. Updated AGENTS.md and key skills
(referral-program, analytics-tracking, email-sequence, paid-ads)
with tool integration references.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

2026-01-26 18:33:51 -08:00

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Zapier

Workflow automation platform connecting apps without code.

Capabilities

Integration	Available	Notes
API	✓	REST API for Zaps, tasks, and webhooks
MCP	✓	Available via Zapier MCP server
CLI	-	Not available
SDK	-	API and webhooks only

Authentication

Type: API Key
Header: X-API-Key: {api_key}
Get key: Settings > API in Zapier account

Common Agent Operations

List Zaps

GET https://api.zapier.com/v1/zaps

Get Zap details

GET https://api.zapier.com/v1/zaps/{zap_id}

Turn Zap on/off

POST https://api.zapier.com/v1/zaps/{zap_id}/on
POST https://api.zapier.com/v1/zaps/{zap_id}/off

Get task history

GET https://api.zapier.com/v1/zaps/{zap_id}/tasks

Get profile info

GET https://api.zapier.com/v1/profiles/me

Webhooks (Triggers)

Catch Hook (receive data)

Create a "Webhooks by Zapier" trigger to receive data:

POST https://hooks.zapier.com/hooks/catch/{webhook_id}/

{
  "event": "user.created",
  "user_id": "123",
  "email": "user@example.com"
}

Send data to Zapier

Most common: trigger a Zap from your app:

POST https://hooks.zapier.com/hooks/catch/{account_id}/{hook_id}/

{
  "name": "John Doe",
  "email": "john@example.com",
  "plan": "pro"
}

Common Marketing Automations

Lead capture to CRM

Typeform → Zapier → HubSpot

New customer notifications

Stripe (new customer) → Zapier → Slack

Email sequence triggers

Form submission → Zapier → Customer.io

New review → Zapier → Twitter/Slack

Referral tracking

New referral → Zapier → Spreadsheet + Slack

Webhook Payload Structure

When sending to Zapier, structure data as flat JSON:

{
  "customer_name": "John Doe",
  "customer_email": "john@example.com",
  "plan_name": "Pro",
  "plan_price": 99,
  "signup_date": "2024-01-15"
}

Key Concepts

Zap - Automated workflow
Trigger - Event that starts a Zap
Action - Task performed by Zap
Task - Single action execution
Filter - Conditional logic
Path - Branching logic

When to Use

Connecting marketing tools without code
Automating lead routing
Syncing data between platforms
Triggering notifications
Building marketing workflows

Rate Limits

100 requests per minute
Task limits by plan tier

Relevant Skills

email-sequence
analytics-tracking
referral-program

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