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Corey Haines 91d2e6d5f9 Add valuable reference content from PR #10

Cherry-picked the genuinely unique content from PR #10 and integrated
into existing skills:

seo-audit/references:
- ai-writing-detection.md: AI writing patterns to avoid (em dashes,
  overused phrases, filler words)
- aeo-geo-patterns.md: Answer Engine & Generative Engine Optimization
  content patterns

copy-editing/references:
- plain-english-alternatives.md: Complex to simple word replacements

copywriting/references:
- natural-transitions.md: Transitional phrases for better content flow

Updated SKILL.md files to link to new references.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>

2026-01-26 17:19:33 -08:00

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Natural Transitions

Transitional phrases to guide readers through your content. Good signposting improves readability, user engagement, and helps search engines understand content structure.

Adapted from: University of Manchester Academic Phrasebank (2023), Plain English Campaign, web content best practices

Previewing Content Structure

Use to orient readers and set expectations:

Here's what we'll cover...
This guide walks you through...
Below, you'll find...
We'll start with X, then move to Y...
First, let's look at...
Let's break this down step by step.
The sections below explain...

Introducing a New Topic

When it comes to X,...
Regarding X,...
Speaking of X,...
Now let's talk about X.
Another key factor is...
X is worth exploring because...

Referring Back

Use to connect ideas and reinforce key points:

As mentioned earlier,...
As we covered above,...
Remember when we discussed X?
Building on that point,...
Going back to X,...
Earlier, we explained that...

Moving Between Sections

Now let's look at...
Next up:...
Moving on to...
With that covered, let's turn to...
Now that you understand X, here's Y.
That brings us to...

Indicating Addition

Also,...
Plus,...
On top of that,...
What's more,...
Another benefit is...
Beyond that,...
In addition,...
There's also...

Note: Use "moreover" and "furthermore" sparingly. They can sound AI-generated when overused.

Indicating Contrast

However,...
But,...
That said,...
On the flip side,...
In contrast,...
Unlike X, Y...
While X is true, Y...
Despite this,...

Indicating Similarity

Similarly,...
Likewise,...
In the same way,...
Just like X, Y also...
This mirrors...
The same applies to...

Indicating Cause and Effect

So,...
This means...
As a result,...
That's why...
Because of this,...
This leads to...
The outcome?...
Here's what happens:...

Giving Examples

For example,...
For instance,...
Here's an example:...
Take X, for instance.
Consider this:...
A good example is...
To illustrate,...
Like when...
Say you want to...

Emphasising Key Points

Here's the key takeaway:...
The important thing is...
What matters most is...
Don't miss this:...
Pay attention to...
This is critical:...
The bottom line?...

Providing Evidence

Use when citing sources, data, or expert opinions:

Neutral attribution

According to [Source],...
[Source] reports that...
Research shows that...
Data from [Source] indicates...
A study by [Source] found...

Expert quotes

As [Expert] puts it,...
[Expert] explains,...
In the words of [Expert],...
[Expert] notes that...

Supporting claims

This is backed by...
Evidence suggests...
The numbers confirm...
This aligns with findings from...

Summarising Sections

To recap,...
Here's the short version:...
In short,...
The takeaway?...
So what does this mean?...
Let's pull this together:...
Quick summary:...

Concluding Content

Wrapping up,...
The bottom line is...
Here's what to do next:...
To sum up,...
Final thoughts:...
Ready to get started?...
Now it's your turn.

Note: Avoid "In conclusion" at the start of a paragraph. It's overused and signals AI writing.

Question-Based Transitions

Useful for conversational tone and featured snippet optimization:

So what does this mean for you?
But why does this matter?
How do you actually do this?
What's the catch?
Sound complicated? It's not.
Wondering where to start?
Still not sure? Here's the breakdown.

List Introductions

For numbered lists and step-by-step content:

Here's how to do it:
Follow these steps:
The process is straightforward:
Here's what you need to know:
Key things to consider:
The main factors are:

Hedging Language

For claims that need qualification or aren't absolute:

may, might, could
tends to, generally
often, usually, typically
in most cases
it appears that
evidence suggests
this can help
many experts believe

Best Practice Guidelines

Match tone to audience: B2B content can be slightly more formal; B2C often benefits from conversational transitions
Vary your transitions: Repeating the same phrase gets noticed (and not in a good way)
Don't over-signpost: Trust your reader; every sentence doesn't need a transition
Use for scannability: Transitions at paragraph starts help skimmers navigate
Keep it natural: Read aloud; if it sounds forced, simplify
Front-load key info: Put the important word or phrase early in the transition

Transitions to Avoid (AI Tells)

These phrases are overused in AI-generated content:

"That being said,..."
"It's worth noting that..."
"At its core,..."
"In today's digital landscape,..."
"When it comes to the realm of..."
"This begs the question..."
"Let's delve into..."

See the seo-audit skill's references/ai-writing-detection.md for a complete list of AI writing tells.

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