# Email Sequence Templates

Detailed templates for common email sequences.

## Welcome Sequence (Post-Signup)

**Email 1: Welcome (Immediate)**
- Subject: Welcome to [Product] — here's your first step
- Deliver what was promised (lead magnet, access, etc.)
- Single next action
- Set expectations for future emails

**Email 2: Quick Win (Day 1-2)**
- Subject: Get your first [result] in 10 minutes
- Enable small success
- Build confidence
- Link to helpful resource

**Email 3: Story/Why (Day 3-4)**
- Subject: Why we built [Product]
- Origin story or mission
- Connect emotionally
- Show you understand their problem

**Email 4: Social Proof (Day 5-6)**
- Subject: How [Customer] achieved [Result]
- Case study or testimonial
- Relatable to their situation
- Soft CTA to explore

**Email 5: Overcome Objection (Day 7-8)**
- Subject: "I don't have time for X" — sound familiar?
- Address common hesitation
- Reframe the obstacle
- Show easy path forward

**Email 6: Core Feature (Day 9-11)**
- Subject: Have you tried [Feature] yet?
- Highlight underused capability
- Show clear benefit
- Direct CTA to try it

**Email 7: Conversion (Day 12-14)**
- Subject: Ready to [upgrade/buy/commit]?
- Summarize value
- Clear offer
- Urgency if appropriate
- Risk reversal (guarantee, trial)

---

## Lead Nurture Sequence (Pre-Sale)

**Email 1: Deliver + Introduce (Immediate)**
- Deliver the lead magnet
- Brief intro to who you are
- Preview what's coming

**Email 2: Expand on Topic (Day 2-3)**
- Related insight to lead magnet
- Establish expertise
- Light CTA to content

**Email 3: Problem Deep-Dive (Day 4-5)**
- Articulate their problem deeply
- Show you understand
- Hint at solution

**Email 4: Solution Framework (Day 6-8)**
- Your approach/methodology
- Educational, not salesy
- Builds toward your product

**Email 5: Case Study (Day 9-11)**
- Real results from real customer
- Specific and relatable
- Soft CTA

**Email 6: Differentiation (Day 12-14)**
- Why your approach is different
- Address alternatives
- Build preference

**Email 7: Objection Handler (Day 15-18)**
- Common concern addressed
- FAQ or myth-busting
- Reduce friction

**Email 8: Direct Offer (Day 19-21)**
- Clear pitch
- Strong value proposition
- Specific CTA
- Urgency if available

---

## Re-Engagement Sequence

**Email 1: Check-In (Day 30-60 of inactivity)**
- Subject: Is everything okay, [Name]?
- Genuine concern
- Ask what happened
- Easy win to re-engage

**Email 2: Value Reminder (Day 2-3 after)**
- Subject: Remember when you [achieved X]?
- Remind of past value
- What's new since they left
- Quick CTA

**Email 3: Incentive (Day 5-7 after)**
- Subject: We miss you — here's something special
- Offer if appropriate
- Limited time
- Clear CTA

**Email 4: Last Chance (Day 10-14 after)**
- Subject: Should we stop emailing you?
- Honest and direct
- One-click to stay or go
- Clean the list if no response

---

## Onboarding Sequence (Product Users)

Coordinate with in-app onboarding. Email supports, doesn't duplicate.

**Email 1: Welcome + First Step (Immediate)**
- Confirm signup
- One critical action
- Link directly to that action

**Email 2: Getting Started Help (Day 1)**
- If they haven't completed step 1
- Quick tip or video
- Support option

**Email 3: Feature Highlight (Day 2-3)**
- Key feature they should know
- Specific use case
- In-app link

**Email 4: Success Story (Day 4-5)**
- Customer who succeeded
- Relatable journey
- Motivational

**Email 5: Check-In (Day 7)**
- How's it going?
- Ask for feedback
- Offer help

**Email 6: Advanced Tip (Day 10-12)**
- Power feature
- For engaged users
- Level-up content

**Email 7: Upgrade/Expand (Day 14+)**
- For trial users: conversion push
- For free users: upgrade prompt
- For paid: expansion opportunity