# Schema Markup Examples Complete JSON-LD examples for common schema types. ## Organization For company/brand homepage or about page. ```json { "@context": "https://schema.org", "@type": "Organization", "name": "Example Company", "url": "https://example.com", "logo": "https://example.com/logo.png", "sameAs": [ "https://twitter.com/example", "https://linkedin.com/company/example", "https://facebook.com/example" ], "contactPoint": { "@type": "ContactPoint", "telephone": "+1-555-555-5555", "contactType": "customer service" } } ``` --- ## WebSite (with SearchAction) For homepage, enables sitelinks search box. ```json { "@context": "https://schema.org", "@type": "WebSite", "name": "Example", "url": "https://example.com", "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://example.com/search?q={search_term_string}" }, "query-input": "required name=search_term_string" } } ``` --- ## Article / BlogPosting For blog posts and news articles. ```json { "@context": "https://schema.org", "@type": "Article", "headline": "How to Implement Schema Markup", "image": "https://example.com/image.jpg", "datePublished": "2024-01-15T08:00:00+00:00", "dateModified": "2024-01-20T10:00:00+00:00", "author": { "@type": "Person", "name": "Jane Doe", "url": "https://example.com/authors/jane" }, "publisher": { "@type": "Organization", "name": "Example Company", "logo": { "@type": "ImageObject", "url": "https://example.com/logo.png" } }, "description": "A complete guide to implementing schema markup...", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://example.com/schema-guide" } } ``` --- ## Product For product pages (e-commerce or SaaS). ```json { "@context": "https://schema.org", "@type": "Product", "name": "Premium Widget", "image": "https://example.com/widget.jpg", "description": "Our best-selling widget for professionals", "sku": "WIDGET-001", "brand": { "@type": "Brand", "name": "Example Co" }, "offers": { "@type": "Offer", "url": "https://example.com/products/widget", "priceCurrency": "USD", "price": "99.99", "availability": "https://schema.org/InStock", "priceValidUntil": "2024-12-31" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "127" } } ``` --- ## SoftwareApplication For SaaS product pages and app landing pages. ```json { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "Example App", "applicationCategory": "BusinessApplication", "operatingSystem": "Web, iOS, Android", "offers": { "@type": "Offer", "price": "0", "priceCurrency": "USD" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.6", "ratingCount": "1250" } } ``` --- ## FAQPage For pages with frequently asked questions. ```json { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is schema markup?", "acceptedAnswer": { "@type": "Answer", "text": "Schema markup is a structured data vocabulary that helps search engines understand your content..." } }, { "@type": "Question", "name": "How do I implement schema?", "acceptedAnswer": { "@type": "Answer", "text": "The recommended approach is to use JSON-LD format, placing the script in your page's head..." } } ] } ``` --- ## HowTo For instructional content and tutorials. ```json { "@context": "https://schema.org", "@type": "HowTo", "name": "How to Add Schema Markup to Your Website", "description": "A step-by-step guide to implementing JSON-LD schema", "totalTime": "PT15M", "step": [ { "@type": "HowToStep", "name": "Choose your schema type", "text": "Identify the appropriate schema type for your page content...", "url": "https://example.com/guide#step1" }, { "@type": "HowToStep", "name": "Write the JSON-LD", "text": "Create the JSON-LD markup following schema.org specifications...", "url": "https://example.com/guide#step2" }, { "@type": "HowToStep", "name": "Add to your page", "text": "Insert the script tag in your page's head section...", "url": "https://example.com/guide#step3" } ] } ``` --- ## BreadcrumbList For any page with breadcrumb navigation. ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://example.com" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://example.com/blog" }, { "@type": "ListItem", "position": 3, "name": "SEO Guide", "item": "https://example.com/blog/seo-guide" } ] } ``` --- ## LocalBusiness For local business location pages. ```json { "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Example Coffee Shop", "image": "https://example.com/shop.jpg", "address": { "@type": "PostalAddress", "streetAddress": "123 Main Street", "addressLocality": "San Francisco", "addressRegion": "CA", "postalCode": "94102", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": "37.7749", "longitude": "-122.4194" }, "telephone": "+1-555-555-5555", "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"], "opens": "08:00", "closes": "18:00" } ], "priceRange": "$$" } ``` --- ## Event For event pages, webinars, conferences. ```json { "@context": "https://schema.org", "@type": "Event", "name": "Annual Marketing Conference", "startDate": "2024-06-15T09:00:00-07:00", "endDate": "2024-06-15T17:00:00-07:00", "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode", "eventStatus": "https://schema.org/EventScheduled", "location": { "@type": "VirtualLocation", "url": "https://example.com/conference" }, "image": "https://example.com/conference.jpg", "description": "Join us for our annual marketing conference...", "offers": { "@type": "Offer", "url": "https://example.com/conference/tickets", "price": "199", "priceCurrency": "USD", "availability": "https://schema.org/InStock", "validFrom": "2024-01-01" }, "performer": { "@type": "Organization", "name": "Example Company" }, "organizer": { "@type": "Organization", "name": "Example Company", "url": "https://example.com" } } ``` --- ## Multiple Schema Types Combine multiple schema types using @graph. ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://example.com/#organization", "name": "Example Company", "url": "https://example.com" }, { "@type": "WebSite", "@id": "https://example.com/#website", "url": "https://example.com", "name": "Example", "publisher": { "@id": "https://example.com/#organization" } }, { "@type": "BreadcrumbList", "itemListElement": [...] } ] } ``` --- ## Implementation Example (Next.js) ```jsx export default function ProductPage({ product }) { const schema = { "@context": "https://schema.org", "@type": "Product", name: product.name, // ... other properties }; return ( <>