# The 139 Marketing Ideas Complete list of proven marketing approaches organized by category. ## Content & SEO (1-10) 1. **Easy Keyword Ranking** - Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics. 2. **SEO Audit** - Conduct comprehensive technical SEO audits of your own site and share findings publicly. Document fixes and improvements to build authority. 3. **Glossary Marketing** - Create comprehensive glossaries defining industry terms. Each term becomes an SEO-optimized page targeting "what is X" searches. 4. **Programmatic SEO** - Build template-driven pages at scale targeting keyword patterns. Location pages, comparison pages, integration pages—any pattern with search volume. 5. **Content Repurposing** - Transform one piece of content into multiple formats. Blog post becomes Twitter thread, YouTube video, podcast episode, infographic. 6. **Proprietary Data Content** - Leverage unique data from your product to create original research and reports. Data competitors can't replicate creates linkable assets. 7. **Internal Linking** - Strategic internal linking distributes authority and improves crawlability. Build topical clusters connecting related content. 8. **Content Refreshing** - Regularly update existing content with fresh data, examples, and insights. Refreshed content often outperforms new content. 9. **Knowledge Base SEO** - Optimize help documentation for search. Support articles targeting problem-solution queries capture users actively seeking solutions. 10. **Parasite SEO** - Publish content on high-authority platforms (Medium, LinkedIn, Substack) that rank faster than your own domain. --- ## Competitor & Comparison (11-13) 11. **Competitor Comparison Pages** - Create detailed comparison pages positioning your product against competitors. "[Your Product] vs [Competitor]" pages capture high-intent searchers. 12. **Marketing Jiu-Jitsu** - Turn competitor weaknesses into your strengths. When competitors raise prices, launch affordability campaigns. 13. **Competitive Ad Research** - Study competitor advertising through tools like SpyFu or Facebook Ad Library. Learn what messaging resonates. --- ## Free Tools & Engineering (14-22) 14. **Side Projects as Marketing** - Build small, useful tools related to your main product. Side projects attract users who may later convert. 15. **Engineering as Marketing** - Build free tools that solve real problems. Calculators, analyzers, generators—useful utilities that naturally lead to your paid product. 16. **Importers as Marketing** - Build import tools for competitor data. "Import from [Competitor]" reduces switching friction. 17. **Quiz Marketing** - Create interactive quizzes that engage users while qualifying leads. Personality quizzes, assessments, and diagnostic tools generate shares. 18. **Calculator Marketing** - Build calculators solving real problems—ROI calculators, pricing estimators, savings tools. Calculators attract links and rank well. 19. **Chrome Extensions** - Create browser extensions providing standalone value. Chrome Web Store becomes another distribution channel. 20. **Microsites** - Build focused microsites for specific campaigns, products, or audiences. Dedicated domains can rank faster. 21. **Scanners** - Build free scanning tools that audit or analyze something. Website scanners, security checkers, performance analyzers. 22. **Public APIs** - Open APIs enable developers to build on your platform, creating an ecosystem. --- ## Paid Advertising (23-34) 23. **Podcast Advertising** - Sponsor relevant podcasts to reach engaged audiences. Host-read ads perform especially well. 24. **Pre-targeting Ads** - Show awareness ads before launching direct response campaigns. Warm audiences convert better. 25. **Facebook Ads** - Meta's detailed targeting reaches specific audiences. Test creative variations and leverage retargeting. 26. **Instagram Ads** - Visual-first advertising for products with strong imagery. Stories and Reels ads capture attention. 27. **Twitter Ads** - Reach engaged professionals discussing industry topics. Promoted tweets and follower campaigns. 28. **LinkedIn Ads** - Target by job title, company size, and industry. Premium CPMs justified by B2B purchase intent. 29. **Reddit Ads** - Reach passionate communities with authentic messaging. Transparency wins on Reddit. 30. **Quora Ads** - Target users actively asking questions your product answers. Intent-rich environment. 31. **Google Ads** - Capture high-intent search queries. Brand terms, competitor terms, and category terms. 32. **YouTube Ads** - Video ads with detailed targeting. Pre-roll and discovery ads reach users consuming related content. 33. **Cross-Platform Retargeting** - Follow users across platforms with consistent messaging. 34. **Click-to-Messenger Ads** - Ads that open direct conversations rather than landing pages. --- ## Social Media & Community (35-44) 35. **Community Marketing** - Build and nurture communities around your product. Slack groups, Discord servers, Facebook groups. 36. **Quora Marketing** - Answer relevant questions with genuine expertise. Include product mentions where naturally appropriate. 37. **Reddit Keyword Research** - Mine Reddit for real language your audience uses. Discover pain points and desires. 38. **Reddit Marketing** - Participate authentically in relevant subreddits. Provide value first. 39. **LinkedIn Audience** - Build personal brands on LinkedIn for B2B reach. Thought leadership builds authority. 40. **Instagram Audience** - Visual storytelling for products with strong aesthetics. Behind-the-scenes and user stories. 41. **X Audience** - Build presence on X/Twitter through consistent value. Threads and insights grow followings. 42. **Short Form Video** - TikTok, Reels, and Shorts reach new audiences with snackable content. 43. **Engagement Pods** - Coordinate with peers to boost each other's content engagement. 44. **Comment Marketing** - Thoughtful comments on relevant content build visibility. --- ## Email Marketing (45-53) 45. **Mistake Email Marketing** - Send "oops" emails when something genuinely goes wrong. Authenticity generates engagement. 46. **Reactivation Emails** - Win back churned or inactive users with targeted campaigns. 47. **Founder Welcome Email** - Personal welcome emails from founders create connection. 48. **Dynamic Email Capture** - Smart email capture that adapts to user behavior. Exit intent, scroll depth triggers. 49. **Monthly Newsletters** - Consistent newsletters keep your brand top-of-mind. 50. **Inbox Placement** - Technical email optimization for deliverability. Authentication and list hygiene. 51. **Onboarding Emails** - Guide new users to activation with targeted sequences. 52. **Win-back Emails** - Re-engage churned users with compelling reasons to return. 53. **Trial Reactivation** - Expired trials aren't lost causes. Targeted campaigns can recover them. --- ## Partnerships & Programs (54-64) 54. **Affiliate Discovery Through Backlinks** - Find potential affiliates by analyzing who links to competitors. 55. **Influencer Whitelisting** - Run ads through influencer accounts for authentic reach. 56. **Reseller Programs** - Enable agencies to resell your product. White-label options create distribution partners. 57. **Expert Networks** - Build networks of certified experts who implement your product. 58. **Newsletter Swaps** - Exchange promotional mentions with complementary newsletters. 59. **Article Quotes** - Contribute expert quotes to journalists. HARO connects experts with writers. 60. **Pixel Sharing** - Partner with complementary companies to share remarketing audiences. 61. **Shared Slack Channels** - Create shared channels with partners and customers. 62. **Affiliate Program** - Structured commission programs for referrers. 63. **Integration Marketing** - Joint marketing with integration partners. 64. **Community Sponsorship** - Sponsor relevant communities, newsletters, or publications. --- ## Events & Speaking (65-72) 65. **Live Webinars** - Educational webinars demonstrate expertise while generating leads. 66. **Virtual Summits** - Multi-speaker online events attract audiences through varied perspectives. 67. **Roadshows** - Take your product on the road to meet customers directly. 68. **Local Meetups** - Host or attend local meetups in key markets. 69. **Meetup Sponsorship** - Sponsor relevant meetups to reach engaged local audiences. 70. **Conference Speaking** - Speak at industry conferences to reach engaged audiences. 71. **Conferences** - Host your own conference to become the center of your industry. 72. **Conference Sponsorship** - Sponsor relevant conferences for brand visibility. --- ## PR & Media (73-76) 73. **Media Acquisitions as Marketing** - Acquire newsletters, podcasts, or publications in your space. 74. **Press Coverage** - Pitch newsworthy stories to relevant publications. 75. **Fundraising PR** - Leverage funding announcements for press coverage. 76. **Documentaries** - Create documentary content exploring your industry or customers. --- ## Launches & Promotions (77-86) 77. **Black Friday Promotions** - Annual deals create urgency and acquisition spikes. 78. **Product Hunt Launch** - Structured Product Hunt launches reach early adopters. 79. **Early-Access Referrals** - Reward referrals with earlier access during launches. 80. **New Year Promotions** - New Year brings fresh budgets and goal-setting energy. 81. **Early Access Pricing** - Launch with discounted early access tiers. 82. **Product Hunt Alternatives** - Launch on BetaList, Launching Next, AlternativeTo. 83. **Twitter Giveaways** - Engagement-boosting giveaways that require follows or retweets. 84. **Giveaways** - Strategic giveaways attract attention and capture leads. 85. **Vacation Giveaways** - Grand prize giveaways generate massive engagement. 86. **Lifetime Deals** - One-time payment deals generate cash and users. --- ## Product-Led Growth (87-96) 87. **Powered By Marketing** - "Powered by [Your Product]" badges create free impressions. 88. **Free Migrations** - Offer free migration services from competitors. 89. **Contract Buyouts** - Pay to exit competitor contracts. 90. **One-Click Registration** - Minimize signup friction with OAuth options. 91. **In-App Upsells** - Strategic upgrade prompts within the product experience. 92. **Newsletter Referrals** - Built-in referral programs for newsletters. 93. **Viral Loops** - Product mechanics that naturally encourage sharing. 94. **Offboarding Flows** - Optimize cancellation flows to retain or learn. 95. **Concierge Setup** - White-glove onboarding for high-value accounts. 96. **Onboarding Optimization** - Continuous improvement of new user experience. --- ## Content Formats (97-109) 97. **Playlists as Marketing** - Create Spotify playlists for your audience. 98. **Template Marketing** - Offer free templates users can immediately use. 99. **Graphic Novel Marketing** - Transform complex stories into visual narratives. 100. **Promo Videos** - High-quality promotional videos showcase your product. 101. **Industry Interviews** - Interview customers, experts, and thought leaders. 102. **Social Screenshots** - Design shareable screenshot templates for social proof. 103. **Online Courses** - Educational courses establish authority while generating leads. 104. **Book Marketing** - Author a book establishing expertise in your domain. 105. **Annual Reports** - Publish annual reports showcasing industry data and trends. 106. **End of Year Wraps** - Personalized year-end summaries users want to share. 107. **Podcasts** - Launch a podcast reaching audiences during commutes. 108. **Changelogs** - Public changelogs showcase product momentum. 109. **Public Demos** - Live product demonstrations showing real usage. --- ## Unconventional & Creative (110-122) 110. **Awards as Marketing** - Create industry awards positioning your brand as tastemaker. 111. **Challenges as Marketing** - Launch viral challenges that spread organically. 112. **Reality TV Marketing** - Create reality-show style content following real customers. 113. **Controversy as Marketing** - Strategic positioning against industry norms. 114. **Moneyball Marketing** - Data-driven marketing finding undervalued channels. 115. **Curation as Marketing** - Curate valuable resources for your audience. 116. **Grants as Marketing** - Offer grants to customers or community members. 117. **Product Competitions** - Sponsor competitions using your product. 118. **Cameo Marketing** - Use Cameo celebrities for personalized messages. 119. **OOH Advertising** - Out-of-home advertising—billboards, transit ads. 120. **Marketing Stunts** - Bold, attention-grabbing marketing moments. 121. **Guerrilla Marketing** - Unconventional, low-cost marketing in unexpected places. 122. **Humor Marketing** - Use humor to stand out and create memorability. --- ## Platforms & Marketplaces (123-130) 123. **Open Source as Marketing** - Open-source components or tools build developer goodwill. 124. **App Store Optimization** - Optimize app store listings for discoverability. 125. **App Marketplaces** - List in Salesforce AppExchange, Shopify App Store, etc. 126. **YouTube Reviews** - Get YouTubers to review your product. 127. **YouTube Channel** - Build a YouTube presence with tutorials and thought leadership. 128. **Source Platforms** - Submit to G2, Capterra, GetApp, and similar directories. 129. **Review Sites** - Actively manage presence on review platforms. 130. **Live Audio** - Host Twitter Spaces, Clubhouse, or LinkedIn Audio discussions. --- ## International & Localization (131-132) 131. **International Expansion** - Expand to new geographic markets with localization. 132. **Price Localization** - Adjust pricing for local purchasing power. --- ## Developer & Technical (133-136) 133. **Investor Marketing** - Market to investors for portfolio introductions. 134. **Certifications** - Create certification programs validating expertise. 135. **Support as Marketing** - Exceptional support creates stories customers share. 136. **Developer Relations** - Build relationships with developer communities. --- ## Audience-Specific (137-139) 137. **Two-Sided Referrals** - Reward both referrer and referred. 138. **Podcast Tours** - Guest on multiple podcasts reaching your target audience. 139. **Customer Language** - Use the exact words your customers use in marketing.