Commit Graph

11 Commits

Author SHA1 Message Date
Corey Haines
f52a5500bf Update README for add-skill integration
- Update installation docs with npx add-skill as primary method
- Fix skill links to use new directory structure
- Update contributing docs to reflect SKILL.md format

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 10:58:39 -08:00
Corey Haines
c99b7cca15 Add 4 new skills: paid-ads, social-content, referral-program, pricing-strategy
- paid-ads: Google Ads, Meta, LinkedIn campaign creation and optimization
- social-content: Platform-specific content creation and scheduling
- referral-program: Referral and affiliate program design with viral mechanics
- pricing-strategy: Van Westendorp, MaxDiff, value metrics, tier packaging

Total skills: 23

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 01:14:55 -08:00
Corey Haines
160c41c01d Rename page-copywriting to copywriting
- Renamed skills/page-copywriting.md to skills/copywriting.md
- Updated all references across 8 skill files
- Re-sorted README skills table alphabetically

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 01:01:02 -08:00
Corey Haines
07d6d44d8d Sort skills table alphabetically in README
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 00:55:01 -08:00
Corey Haines
91259cd869 Add copy-editing skill with Seven Sweeps framework
New skill for systematically editing marketing copy through focused passes:

Seven Sweeps Framework:
1. Clarity - Can readers understand it?
2. Voice & Tone - Is it consistent throughout?
3. So What - Does every claim answer why they should care?
4. Prove It - Is every claim supported with evidence?
5. Specificity - Is it concrete enough to be compelling?
6. Heightened Emotion - Does it make readers feel something?
7. Zero Risk - Have we removed every barrier to action?

Also includes:
- Quick-pass editing checks (word, sentence, paragraph level)
- Common copy problems and fixes
- Word replacement tables (utilize -> use, etc.)
- Complete copy editing checklist
- Collaborative editing workflow guidance

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 00:51:35 -08:00
Corey Haines
22703e81f8 Add launch-strategy skill for product launches and feature announcements
New skill covering the complete launch playbook:

- ORB Framework: Owned, Rented, and Borrowed channel strategy
- Five-phase launch approach: Internal, Alpha, Beta, Early Access, Launch
- Product Hunt launch strategy with case studies (SavvyCal, Reform)
- Post-launch product marketing tactics
- Ongoing launch strategy and announcement prioritization
- Complete launch checklist (pre-launch, launch day, post-launch)

Includes real-world examples from Superhuman, Notion, and TRMNL.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 00:48:21 -08:00
Corey Haines
bc764849c3 Add marketing-psychology skill with 70+ mental models
New skill covering psychological principles and mental models:
- Foundational Thinking (15 models)
- Understanding Buyers (23 models)
- Influencing Behavior (13 models)
- Pricing Psychology (5 models)
- Design and Delivery (10 models)
- Growth and Scaling (8 models)

Includes quick reference table matching challenges to models.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 00:45:46 -08:00
Corey Haines
4c3eb5b43e Add marketing-ideas skill with 140 SaaS marketing strategies
New skill containing 140 proven marketing ideas organized by category:
- Content & SEO (10 ideas)
- Competitor & Comparison (3 ideas)
- Free Tools & Engineering (12 ideas)
- Paid Advertising (14 ideas)
- Social Media & Community (12 ideas)
- Email Marketing (10 ideas)
- Partnerships & Programs (12 ideas)
- Events & Speaking (8 ideas)
- PR & Media (4 ideas)
- Launches & Promotions (10 ideas)
- Product-Led Growth (11 ideas)
- Content Formats (13 ideas)
- Unconventional & Creative (12 ideas)
- Platforms & Marketplaces (9 ideas)
- International & Localization (2 ideas)
- Developer & Technical (4 ideas)
- Audience-Specific (3 ideas)

Includes implementation guidance by stage, budget, and timeline.

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 00:37:21 -08:00
Corey Haines
deb3bedd6a Move author attribution to top, encourage contributions
- Move author/agency info near top of README for visibility
- Add contribution encouragement with link to Contributing section
- Expand Contributing section with ideas for contributions
- Remove redundant Author section from bottom

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-16 00:31:16 -08:00
Corey Haines
fada75b71d Add competitor-alternatives skill, update tooling, add attribution
- New skill: competitor-alternatives for vs pages and alternative pages
  - Four formats: singular alt, plural alts, you vs X, X vs Y
  - Modular competitor data architecture
  - Section templates beyond feature tables

- ab-test-setup: Replace Google Optimize with PostHog as primary tool

- README: Add author attribution with links to corey.co and Conversion Factory

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-15 15:43:04 -08:00
Corey Haines
9d051312e2 Initial release: 14 marketing skills for Claude Code
A collection of AI agent skills for technical marketers and founders:

CRO Skills:
- page-cro: Conversion optimization for marketing pages
- signup-flow-cro: Signup/registration flow optimization
- onboarding-cro: Post-signup activation and onboarding
- form-cro: Lead capture and contact form optimization
- popup-cro: Popup and modal optimization
- paywall-upgrade-cro: In-app paywalls and upgrade screens

Content Skills:
- page-copywriting: Marketing page copy
- email-sequence: Drip campaigns and email automation

SEO Skills:
- seo-audit: Technical and on-page SEO audits
- programmatic-seo: Building SEO pages at scale
- schema-markup: Structured data implementation

Measurement Skills:
- analytics-tracking: GA4, GTM, and event tracking
- ab-test-setup: A/B test planning and analysis

Growth Engineering:
- free-tool-strategy: Engineering-as-marketing tools

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
2026-01-15 11:41:29 -08:00