- page-copywriting: Condensed Writing Style Rules to core principles, added reference to use copy-editing for detailed polish
- copy-editing: Added "When to Use Each Skill" table, clarified relationship with page-copywriting
- Removed duplicate word replacement table from page-copywriting (kept in copy-editing where it belongs)
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
Adds comprehensive writing style rules:
- Avoid jargon, adverbs, qualifiers, vague words
- Use active voice, avoid passive
- No exclamation points or ellipses
- Avoid run-on sentences (max 3 conjunctions)
- Use simple words (utilize → use)
- No sensational language, no fabrication
Adds best practices:
- Be direct, use rhetorical questions
- Use analogies and metaphors when appropriate
- Pepper in humor when fitting
Expands headline formulas with 10 proven patterns:
- {Outcome} without {pain point}
- Never {unpleasant event} again
- Turn {input} into {outcome}
- And more with examples
Adds landing page section variety guidance:
- 13 section types beyond features
- How it works, comparisons, testimonials, case studies,
use cases, personas, stats, demos, FAQ, etc.
- Weak vs strong page structure comparison
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
A collection of AI agent skills for technical marketers and founders:
CRO Skills:
- page-cro: Conversion optimization for marketing pages
- signup-flow-cro: Signup/registration flow optimization
- onboarding-cro: Post-signup activation and onboarding
- form-cro: Lead capture and contact form optimization
- popup-cro: Popup and modal optimization
- paywall-upgrade-cro: In-app paywalls and upgrade screens
Content Skills:
- page-copywriting: Marketing page copy
- email-sequence: Drip campaigns and email automation
SEO Skills:
- seo-audit: Technical and on-page SEO audits
- programmatic-seo: Building SEO pages at scale
- schema-markup: Structured data implementation
Measurement Skills:
- analytics-tracking: GA4, GTM, and event tracking
- ab-test-setup: A/B test planning and analysis
Growth Engineering:
- free-tool-strategy: Engineering-as-marketing tools
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
