- page-copywriting: Condensed Writing Style Rules to core principles, added reference to use copy-editing for detailed polish
- copy-editing: Added "When to Use Each Skill" table, clarified relationship with page-copywriting
- Removed duplicate word replacement table from page-copywriting (kept in copy-editing where it belongs)
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
New skill for systematically editing marketing copy through focused passes:
Seven Sweeps Framework:
1. Clarity - Can readers understand it?
2. Voice & Tone - Is it consistent throughout?
3. So What - Does every claim answer why they should care?
4. Prove It - Is every claim supported with evidence?
5. Specificity - Is it concrete enough to be compelling?
6. Heightened Emotion - Does it make readers feel something?
7. Zero Risk - Have we removed every barrier to action?
Also includes:
- Quick-pass editing checks (word, sentence, paragraph level)
- Common copy problems and fixes
- Word replacement tables (utilize -> use, etc.)
- Complete copy editing checklist
- Collaborative editing workflow guidance
Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
