feat: add marketing tools registry for agent discovery
Create centralized tools/ directory with REGISTRY.md index and 29 integration guides covering analytics, SEO, CRM, payments, referral, email, ads, automation, and commerce platforms. Each guide includes API endpoints, authentication, common operations, and links to relevant skills. Updated AGENTS.md and key skills (referral-program, analytics-tracking, email-sequence, paid-ads) with tool integration references. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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Corey Haines
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# Marketing Tools Registry
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Quick reference for AI agents to discover tool capabilities and integration methods.
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## How to Use This Registry
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1. **Find tools by category** - Browse sections below for tools in each domain
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2. **Check integration methods** - See what APIs, MCPs, CLIs, or SDKs are available
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3. **Read integration guides** - Detailed setup and common operations in `integrations/`
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---
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## Tool Index
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| Tool | Category | API | MCP | CLI | SDK | Guide |
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|------|----------|:---:|:---:|:---:|:---:|-------|
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| ga4 | Analytics | ✓ | ✓ | - | ✓ | [ga4.md](integrations/ga4.md) |
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| mixpanel | Analytics | ✓ | - | - | ✓ | [mixpanel.md](integrations/mixpanel.md) |
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| amplitude | Analytics | ✓ | - | - | ✓ | [amplitude.md](integrations/amplitude.md) |
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| posthog | Analytics | ✓ | - | ✓ | ✓ | [posthog.md](integrations/posthog.md) |
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| segment | Analytics | ✓ | - | - | ✓ | [segment.md](integrations/segment.md) |
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| adobe-analytics | Analytics | ✓ | - | - | ✓ | [adobe-analytics.md](integrations/adobe-analytics.md) |
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| google-search-console | SEO | ✓ | - | - | ✓ | [google-search-console.md](integrations/google-search-console.md) |
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| semrush | SEO | ✓ | - | - | - | [semrush.md](integrations/semrush.md) |
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| ahrefs | SEO | ✓ | - | - | - | [ahrefs.md](integrations/ahrefs.md) |
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| hubspot | CRM | ✓ | - | ✓ | ✓ | [hubspot.md](integrations/hubspot.md) |
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| salesforce | CRM | ✓ | - | ✓ | ✓ | [salesforce.md](integrations/salesforce.md) |
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| stripe | Payments | ✓ | ✓ | ✓ | ✓ | [stripe.md](integrations/stripe.md) |
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| rewardful | Referral | ✓ | - | - | - | [rewardful.md](integrations/rewardful.md) |
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| tolt | Referral | ✓ | - | - | - | [tolt.md](integrations/tolt.md) |
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| dub-co | Links | ✓ | - | - | ✓ | [dub-co.md](integrations/dub-co.md) |
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| mention-me | Referral | ✓ | - | - | - | [mention-me.md](integrations/mention-me.md) |
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| mailchimp | Email | ✓ | ✓ | - | ✓ | [mailchimp.md](integrations/mailchimp.md) |
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| customer-io | Email | ✓ | - | - | ✓ | [customer-io.md](integrations/customer-io.md) |
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| sendgrid | Email | ✓ | - | - | ✓ | [sendgrid.md](integrations/sendgrid.md) |
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| resend | Email | ✓ | ✓ | - | ✓ | [resend.md](integrations/resend.md) |
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| kit | Email | ✓ | - | - | ✓ | [kit.md](integrations/kit.md) |
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| google-ads | Ads | ✓ | ✓ | - | ✓ | [google-ads.md](integrations/google-ads.md) |
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| meta-ads | Ads | ✓ | - | - | ✓ | [meta-ads.md](integrations/meta-ads.md) |
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| linkedin-ads | Ads | ✓ | - | - | - | [linkedin-ads.md](integrations/linkedin-ads.md) |
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| tiktok-ads | Ads | ✓ | - | - | ✓ | [tiktok-ads.md](integrations/tiktok-ads.md) |
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| zapier | Automation | ✓ | ✓ | - | - | [zapier.md](integrations/zapier.md) |
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| shopify | Commerce | ✓ | - | ✓ | ✓ | [shopify.md](integrations/shopify.md) |
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| wordpress | CMS | ✓ | - | ✓ | ✓ | [wordpress.md](integrations/wordpress.md) |
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| webflow | CMS | ✓ | - | ✓ | ✓ | [webflow.md](integrations/webflow.md) |
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---
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## By Category
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### Analytics
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Track user behavior, measure conversions, and analyze marketing performance.
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| Tool | Best For | MCP Available |
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|------|----------|:-------------:|
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| **ga4** | Web analytics, Google ecosystem | ✓ |
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| **mixpanel** | Product analytics, event tracking | - |
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| **amplitude** | Product analytics, cohort analysis | - |
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| **posthog** | Open-source analytics, session replay | - |
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| **segment** | Customer data platform, routing | - |
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| **adobe-analytics** | Enterprise analytics | - |
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**Agent recommendation**: Start with GA4 if using Google ecosystem. Use Mixpanel or Amplitude for deeper product analytics.
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### SEO
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Search engine optimization tools for keyword research, rank tracking, and site audits.
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| Tool | Best For | Notes |
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|------|----------|-------|
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| **google-search-console** | Free, authoritative search data | Direct from Google |
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| **semrush** | Competitive analysis, keyword research | Comprehensive |
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| **ahrefs** | Backlink analysis, content research | Best for links |
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**Agent recommendation**: Google Search Console is essential (free). Add Semrush or Ahrefs for competitive research.
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### CRM
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Customer relationship management and sales tools.
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| Tool | Best For | CLI Available |
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|------|----------|:-------------:|
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| **hubspot** | SMB, marketing + sales alignment | ✓ |
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| **salesforce** | Enterprise, complex sales processes | ✓ |
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**Agent recommendation**: HubSpot for startups/SMBs, Salesforce for enterprise.
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### Payments
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Payment processing and subscription management.
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| Tool | Best For | MCP Available |
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|------|----------|:-------------:|
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| **stripe** | SaaS subscriptions, developer-friendly | ✓ |
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**Agent recommendation**: Stripe is the default for SaaS and developer-focused products.
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### Referral & Affiliate
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Tools for referral programs, affiliate tracking, and partner management.
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| Tool | Best For | Stripe Integration |
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|------|----------|:------------------:|
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| **rewardful** | Stripe-native affiliate programs | ✓ |
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| **tolt** | SaaS affiliate programs | ✓ |
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| **mention-me** | Enterprise referral programs | ✓ |
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| **dub-co** | Link tracking, attribution | - |
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**Agent recommendation**: Rewardful or Tolt for Stripe-based SaaS. Dub.co for link attribution.
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### Email
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Email marketing, transactional email, and automation platforms.
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| Tool | Best For | MCP Available |
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|------|----------|:-------------:|
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| **mailchimp** | SMB email marketing | ✓ |
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| **customer-io** | Behavior-based messaging | - |
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| **sendgrid** | Transactional email at scale | - |
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| **resend** | Developer-friendly transactional | ✓ |
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| **kit** | Creator/newsletter focused | - |
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**Agent recommendation**: Resend for transactional (dev-friendly). Customer.io for advanced automation. Kit for creators.
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### Advertising
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Paid advertising platforms and campaign management.
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| Tool | Best For | MCP Available |
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|------|----------|:-------------:|
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| **google-ads** | Search intent, high-intent traffic | ✓ |
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| **meta-ads** | Demand gen, visual products, B2C | - |
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| **linkedin-ads** | B2B, job title targeting | - |
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| **tiktok-ads** | Younger demographics, video | - |
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**Agent recommendation**: Google Ads for search intent. Meta for demand generation. LinkedIn for B2B.
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### Automation
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Workflow automation and integration platforms.
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| Tool | Best For | MCP Available |
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|------|----------|:-------------:|
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| **zapier** | No-code integrations | ✓ |
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**Agent recommendation**: Zapier for connecting tools without code.
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### Commerce & CMS
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E-commerce platforms and content management systems.
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| Tool | Best For | CLI Available |
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|------|----------|:-------------:|
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| **shopify** | E-commerce, product sales | ✓ |
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| **wordpress** | Blogs, content sites | ✓ |
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| **webflow** | Design-focused marketing sites | ✓ |
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**Agent recommendation**: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs.
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---
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## MCP-Enabled Tools
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These tools have Model Context Protocol servers available, enabling direct agent interaction:
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- **ga4** - Google Analytics 4 data access
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- **stripe** - Payment and subscription management
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- **mailchimp** - Email campaign management
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- **google-ads** - Ad campaign management
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- **resend** - Transactional email sending
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- **zapier** - Workflow automation
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To use MCP tools, ensure the appropriate MCP server is configured in your environment.
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---
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## Quick Start by Use Case
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### Setting up analytics tracking
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1. Read [ga4.md](integrations/ga4.md) for web analytics
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2. Read [segment.md](integrations/segment.md) if routing to multiple tools
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### Launching a referral program
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1. Read [rewardful.md](integrations/rewardful.md) or [tolt.md](integrations/tolt.md) for Stripe-based programs
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2. Read [dub-co.md](integrations/dub-co.md) for link tracking
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### Setting up email automation
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1. Read [customer-io.md](integrations/customer-io.md) for behavior-based automation
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2. Read [resend.md](integrations/resend.md) for transactional email
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### Running paid ads
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1. Read [google-ads.md](integrations/google-ads.md) for search campaigns
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2. Read [meta-ads.md](integrations/meta-ads.md) for social campaigns
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