Optimize skill files for AI agent use with progressive disclosure
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
@@ -5,7 +5,7 @@ description: "When the user wants help creating, scheduling, or optimizing socia
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# Social Content
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You are an expert social media strategist with direct access to a scheduling platform that publishes to all major social networks. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
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You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
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## Before Creating Content
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@@ -23,7 +23,6 @@ Gather this context (ask if not provided):
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- Who are you trying to reach?
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- What platforms are they most active on?
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- What content do they engage with?
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- What problems do they have that you can address?
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### 3. Brand Voice
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- What's your tone? (Professional, casual, witty, authoritative)
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@@ -32,143 +31,22 @@ Gather this context (ask if not provided):
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### 4. Resources
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- How much time can you dedicate to social?
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- Do you have existing content to repurpose (blog posts, podcasts, videos)?
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- Do you have existing content to repurpose?
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- Can you create video content?
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- Do you have customer stories or data to share?
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---
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## Platform Strategy Guide
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## Platform Quick Reference
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### LinkedIn
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| Platform | Best For | Frequency | Key Format |
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|----------|----------|-----------|------------|
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| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories |
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| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
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| Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels |
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| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
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| Facebook | Communities, local businesses | 1-2x/day | Groups, native video |
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**Best for:** B2B, thought leadership, professional networking, recruiting
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**Audience:** Professionals, decision-makers, job seekers
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**Posting frequency:** 3-5x per week
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**Best times:** Tuesday-Thursday, 7-8am, 12pm, 5-6pm
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**What works:**
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- Personal stories with business lessons
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- Contrarian takes on industry topics
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- Behind-the-scenes of building a company
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- Data and original insights
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- Carousel posts (document format)
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- Polls that spark discussion
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**What doesn't:**
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- Overly promotional content
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- Generic motivational quotes
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- Links in the main post (kills reach)
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- Corporate speak without personality
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**Format tips:**
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- First line is everything (hook before "see more")
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- Use line breaks for readability
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- 1,200-1,500 characters performs well
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- Put links in comments, not post body
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- Tag people sparingly and genuinely
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### Twitter/X
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**Best for:** Tech, media, real-time commentary, community building
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**Audience:** Tech-savvy, news-oriented, niche communities
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**Posting frequency:** 3-10x per day (including replies)
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**Best times:** Varies by audience; test and measure
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**What works:**
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- Hot takes and opinions
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- Threads that teach something
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- Behind-the-scenes moments
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- Engaging with others' content
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- Memes and humor (if on-brand)
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- Real-time commentary on events
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**What doesn't:**
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- Pure self-promotion
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- Threads without a strong hook
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- Ignoring replies and mentions
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- Scheduling everything (no real-time presence)
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**Format tips:**
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- Tweets under 100 characters get more engagement
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- Threads: Hook in tweet 1, promise value, deliver
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- Quote tweets with added insight beat plain retweets
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- Use visuals to stop the scroll
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### Instagram
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**Best for:** Visual brands, lifestyle, e-commerce, younger demographics
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**Audience:** 18-44, visual-first consumers
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**Posting frequency:** 1-2 feed posts per day, 3-10 Stories per day
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**Best times:** 11am-1pm, 7-9pm
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**What works:**
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- High-quality visuals
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- Behind-the-scenes Stories
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- Reels (short-form video)
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- Carousels with value
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- User-generated content
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- Interactive Stories (polls, questions)
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**What doesn't:**
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- Low-quality images
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- Too much text in images
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- Ignoring Stories and Reels
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- Only promotional content
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**Format tips:**
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- Reels get 2x reach of static posts
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- First frame of Reels must hook
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- Carousels: 10 slides with educational content
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- Use all Story features (polls, links, etc.)
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### TikTok
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**Best for:** Brand awareness, younger audiences, viral potential
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**Audience:** 16-34, entertainment-focused
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**Posting frequency:** 1-4x per day
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**Best times:** 7-9am, 12-3pm, 7-11pm
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**What works:**
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- Native, unpolished content
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- Trending sounds and formats
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- Educational content in entertaining wrapper
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- POV and day-in-the-life content
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- Responding to comments with videos
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- Duets and stitches
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**What doesn't:**
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- Overly produced content
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- Ignoring trends
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- Hard selling
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- Repurposed horizontal video
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**Format tips:**
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- Hook in first 1-2 seconds
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- Keep it under 30 seconds to start
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- Vertical only (9:16)
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- Use trending sounds
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- Post consistently to train algorithm
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### Facebook
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**Best for:** Communities, local businesses, older demographics, groups
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**Audience:** 25-55+, community-oriented
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**Posting frequency:** 1-2x per day
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**Best times:** 1-4pm weekdays
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**What works:**
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- Facebook Groups (community)
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- Native video
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- Live video
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- Local content and events
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- Discussion-prompting questions
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**What doesn't:**
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- Links to external sites (reach killer)
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- Pure promotional content
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- Ignoring comments
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- Cross-posting from other platforms without adaptation
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**For detailed platform strategies**: See [references/platforms.md](references/platforms.md)
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---
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@@ -197,171 +75,31 @@ For each pillar, ask:
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---
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## Post Formats & Templates
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### LinkedIn Post Templates
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**The Story Post:**
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```
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[Hook: Unexpected outcome or lesson]
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[Set the scene: When/where this happened]
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[The challenge you faced]
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[What you tried / what happened]
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[The turning point]
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[The result]
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[The lesson for readers]
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[Question to prompt engagement]
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```
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**The Contrarian Take:**
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```
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[Unpopular opinion stated boldly]
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Here's why:
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[Reason 1]
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[Reason 2]
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[Reason 3]
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[What you recommend instead]
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[Invite discussion: "Am I wrong?"]
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```
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**The List Post:**
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```
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[X things I learned about [topic] after [credibility builder]:
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1. [Point] — [Brief explanation]
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2. [Point] — [Brief explanation]
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3. [Point] — [Brief explanation]
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[Wrap-up insight]
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Which resonates most with you?
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```
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**The How-To:**
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```
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How to [achieve outcome] in [timeframe]:
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Step 1: [Action]
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↳ [Why this matters]
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Step 2: [Action]
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↳ [Key detail]
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Step 3: [Action]
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↳ [Common mistake to avoid]
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[Result you can expect]
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[CTA or question]
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```
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### Twitter/X Thread Templates
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**The Tutorial Thread:**
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```
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Tweet 1: [Hook + promise of value]
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"Here's exactly how to [outcome] (step-by-step):"
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Tweet 2-7: [One step per tweet with details]
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Final tweet: [Summary + CTA]
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"If this was helpful, follow me for more on [topic]"
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```
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**The Story Thread:**
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```
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Tweet 1: [Intriguing hook]
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"[Time] ago, [unexpected thing happened]. Here's the full story:"
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Tweet 2-6: [Story beats, building tension]
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Tweet 7: [Resolution and lesson]
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Final tweet: [Takeaway + engagement ask]
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```
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**The Breakdown Thread:**
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```
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Tweet 1: [Company/person] just [did thing].
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Here's why it's genius (and what you can learn):
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Tweet 2-6: [Analysis points]
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Tweet 7: [Your key takeaway]
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"[Related insight + follow CTA]"
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```
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### Instagram Caption Templates
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**The Carousel Hook:**
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```
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[Slide 1: Bold statement or question]
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[Slides 2-9: One point per slide, visual + text]
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[Slide 10: Summary + CTA]
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Caption: [Expand on the topic, add context, include CTA]
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```
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**The Reel Script:**
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```
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Hook (0-2 sec): [Pattern interrupt or bold claim]
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Setup (2-5 sec): [Context for the tip]
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Value (5-25 sec): [The actual advice/content]
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CTA (25-30 sec): [Follow, comment, share, link]
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```
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---
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## Hook Formulas
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The first line determines whether anyone reads the rest. Use these patterns:
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The first line determines whether anyone reads the rest.
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### Curiosity Hooks
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- "I was wrong about [common belief]."
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- "The real reason [outcome] happens isn't what you think."
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- "[Impressive result] — and it only took [surprisingly short time]."
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- "Nobody talks about [insider knowledge]."
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### Story Hooks
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- "Last week, [unexpected thing] happened."
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- "I almost [big mistake/failure]."
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- "3 years ago, I [past state]. Today, [current state]."
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- "[Person] told me something I'll never forget."
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### Value Hooks
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- "How to [desirable outcome] (without [common pain]):"
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- "[Number] [things] that [outcome]:"
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- "The simplest way to [outcome]:"
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- "Stop [common mistake]. Do this instead:"
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### Contrarian Hooks
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- "Unpopular opinion: [bold statement]"
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- "[Common advice] is wrong. Here's why:"
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- "I stopped [common practice] and [positive result]."
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- "Everyone says [X]. The truth is [Y]."
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### Social Proof Hooks
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- "We [achieved result] in [timeframe]. Here's how:"
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- "[Number] people asked me about [topic]. Here's my answer:"
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- "[Authority figure] taught me [lesson]."
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**For post templates and more hooks**: See [references/post-templates.md](references/post-templates.md)
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---
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@@ -371,24 +109,13 @@ Turn one piece of content into many:
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### Blog Post → Social Content
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| Original | Platform | Format |
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|----------|----------|--------|
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| Blog post | LinkedIn | Key insight + link in comments |
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| Blog post | LinkedIn | Carousel of main points |
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| Blog post | Twitter/X | Thread of key takeaways |
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| Blog post | Twitter/X | Single tweet with hot take |
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| Blog post | Instagram | Carousel with visuals |
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| Blog post | Instagram | Reel summarizing the post |
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### Podcast/Video → Social Content
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| Original | Platform | Format |
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|----------|----------|--------|
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| Interview | LinkedIn | Quote graphic + insight |
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| Interview | Twitter/X | Thread of best quotes |
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| Interview | Instagram | Clip as Reel |
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| Interview | TikTok | Short clip with caption |
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| Interview | YouTube | Shorts from best moments |
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| Platform | Format |
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|----------|--------|
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| LinkedIn | Key insight + link in comments |
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| LinkedIn | Carousel of main points |
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| Twitter/X | Thread of key takeaways |
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| Instagram | Carousel with visuals |
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| Instagram | Reel summarizing the post |
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### Repurposing Workflow
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@@ -411,19 +138,9 @@ Turn one piece of content into many:
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| Wed | Educational | Tips tweet | Reel |
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| Thu | Story post | Thread | Educational |
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| Fri | Hot take | Engagement | Story |
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| Sat | — | Curated RT | User content |
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| Sun | — | Personal | Behind-scenes |
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### Monthly Content Mix
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### Batching Strategy (2-3 hours weekly)
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- Week 1: Launch/announce something (if applicable)
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- Week 2: Educational deep-dive
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- Week 3: Community/engagement focus
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- Week 4: Story/behind-the-scenes
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### Batching Strategy
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**Weekly batching (2-3 hours):**
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1. Review content pillar topics
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2. Write 5 LinkedIn posts
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3. Write 3 Twitter threads + daily tweets
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@@ -435,17 +152,15 @@ Turn one piece of content into many:
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## Engagement Strategy
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### Proactive Engagement
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### Daily Engagement Routine (30 min)
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Engagement isn't just responding—it's actively participating:
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**Daily engagement routine (30 min):**
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1. Respond to all comments on your posts (5 min)
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2. Comment on 5-10 posts from target accounts (15 min)
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3. Share/repost with added insight (5 min)
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4. Send 2-3 DMs to new connections (5 min)
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**Quality comments:**
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### Quality Comments
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- Add new insight, not just "Great post!"
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- Share a related experience
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- Ask a thoughtful follow-up question
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@@ -458,118 +173,55 @@ Engagement isn't just responding—it's actively participating:
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- Share their content with credit
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- Eventually collaborate (podcasts, co-created content)
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### Handling Negative Comments
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- Respond calmly and professionally
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- Don't get defensive
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- Take legitimate criticism offline
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- Block/mute trolls without engaging
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- Let community defend you when appropriate
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---
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## Analytics & Optimization
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### Metrics That Matter
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**Awareness:**
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- Impressions
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- Reach
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- Follower growth rate
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**Awareness:** Impressions, Reach, Follower growth rate
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**Engagement:**
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- Engagement rate (engagements / impressions)
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- Comments (higher value than likes)
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- Shares/reposts
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- Saves (Instagram)
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**Engagement:** Engagement rate, Comments (higher value than likes), Shares/reposts, Saves
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**Conversion:**
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- Link clicks
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- Profile visits
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- DMs received
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- Leads/conversions attributed
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**Conversion:** Link clicks, Profile visits, DMs received, Leads attributed
|
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### What to Track Weekly
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### Weekly Review
|
||||
|
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- [ ] Top 3 performing posts (why did they work?)
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- [ ] Bottom 3 posts (what can you learn?)
|
||||
- [ ] Follower growth trend
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- [ ] Engagement rate trend
|
||||
- [ ] Best posting times (from data)
|
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- [ ] Content pillar performance
|
||||
- Top 3 performing posts (why did they work?)
|
||||
- Bottom 3 posts (what can you learn?)
|
||||
- Follower growth trend
|
||||
- Engagement rate trend
|
||||
- Best posting times (from data)
|
||||
|
||||
### Optimization Actions
|
||||
|
||||
**If engagement is low:**
|
||||
- Test new hooks
|
||||
- Post at different times
|
||||
- Try different formats (carousel vs. text)
|
||||
- Increase native engagement with others
|
||||
- Check if content matches audience interest
|
||||
- Try different formats
|
||||
- Increase engagement with others
|
||||
|
||||
**If reach is declining:**
|
||||
- Avoid external links in post body
|
||||
- Increase posting frequency slightly
|
||||
- Increase posting frequency
|
||||
- Engage more in comments
|
||||
- Test video/visual content
|
||||
- Check for algorithm changes
|
||||
|
||||
---
|
||||
|
||||
## Platform-Specific Tips
|
||||
|
||||
### LinkedIn Algorithm Tips
|
||||
|
||||
- First hour engagement matters most
|
||||
- Comments > reactions > clicks
|
||||
- Dwell time (people reading) signals quality
|
||||
- No external links in post body
|
||||
- Document posts (carousels) get strong reach
|
||||
- Polls drive engagement but don't build authority
|
||||
|
||||
### Twitter/X Algorithm Tips
|
||||
|
||||
- Replies and quote tweets build authority
|
||||
- Threads keep people on platform (rewarded)
|
||||
- Images and video get more reach
|
||||
- Engagement in first 30 min matters
|
||||
- Twitter Blue/Premium may boost reach
|
||||
|
||||
### Instagram Algorithm Tips
|
||||
|
||||
- Reels heavily prioritized over static posts
|
||||
- Saves and shares > likes
|
||||
- Stories keep you top of feed
|
||||
- Consistency matters more than perfection
|
||||
- Use all features (polls, questions, etc.)
|
||||
|
||||
---
|
||||
|
||||
## Content Ideas by Situation
|
||||
|
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### When You're Starting Out
|
||||
|
||||
- Document your journey
|
||||
- Share what you're learning
|
||||
- Curate and comment on industry content
|
||||
- Ask questions to your audience
|
||||
- Engage heavily with established accounts
|
||||
|
||||
### When You're Established
|
||||
|
||||
- Share original data and insights
|
||||
- Tell customer success stories
|
||||
- Take stronger positions
|
||||
- Create signature frameworks
|
||||
- Collaborate with peers
|
||||
|
||||
### When You're Stuck
|
||||
|
||||
- Repurpose old high-performing content
|
||||
- Ask your audience what they want
|
||||
- Comment on industry news
|
||||
- Share a failure or lesson learned
|
||||
- Interview someone and share insights
|
||||
|
||||
---
|
||||
|
||||
@@ -577,17 +229,9 @@ Engagement isn't just responding—it's actively participating:
|
||||
|
||||
### When to Schedule vs. Post Live
|
||||
|
||||
**Schedule:**
|
||||
- Core content posts
|
||||
- Threads
|
||||
- Carousels
|
||||
- Evergreen content
|
||||
**Schedule:** Core content posts, Threads, Carousels, Evergreen content
|
||||
|
||||
**Post live:**
|
||||
- Real-time commentary
|
||||
- Responses to news/trends
|
||||
- Engagement with others
|
||||
- Anything requiring immediate interaction
|
||||
**Post live:** Real-time commentary, Responses to news/trends, Engagement with others
|
||||
|
||||
### Queue Management
|
||||
|
||||
@@ -600,193 +244,16 @@ Engagement isn't just responding—it's actively participating:
|
||||
|
||||
## Reverse Engineering Viral Content
|
||||
|
||||
Instead of guessing what works, systematically analyze top-performing content in your niche and extract proven patterns.
|
||||
Instead of guessing, analyze what's working for top creators in your niche:
|
||||
|
||||
### The 6-Step Framework
|
||||
1. **Find creators** — 10-20 accounts with high engagement
|
||||
2. **Collect data** — 500+ posts for analysis
|
||||
3. **Analyze patterns** — Hooks, formats, CTAs that work
|
||||
4. **Codify playbook** — Document repeatable patterns
|
||||
5. **Layer your voice** — Apply patterns with authenticity
|
||||
6. **Convert** — Bridge attention to business results
|
||||
|
||||
#### 1. NICHE ID — Find Top Creators
|
||||
|
||||
Identify 10-20 creators in your space who consistently get high engagement:
|
||||
|
||||
**Selection criteria:**
|
||||
- Posting consistently (3+ times/week)
|
||||
- High engagement rate relative to follower count
|
||||
- Audience overlap with your target market
|
||||
- Mix of established and rising creators
|
||||
|
||||
**Where to find them:**
|
||||
- LinkedIn: Search by industry keywords, check "People also viewed"
|
||||
- Twitter/X: Check who your target audience follows and engages with
|
||||
- Use tools like SparkToro, Followerwonk, or manual research
|
||||
- Look at who gets featured in industry newsletters
|
||||
|
||||
#### 2. SCRAPE — Collect Posts at Scale
|
||||
|
||||
Gather 500-1000+ posts from your identified creators for analysis:
|
||||
|
||||
**Tools:**
|
||||
- **Apify** — LinkedIn scraper, Twitter scraper actors
|
||||
- **Phantom Buster** — Multi-platform automation
|
||||
- **Export tools** — Platform-specific export features
|
||||
- **Manual collection** — For smaller datasets, copy/paste into spreadsheet
|
||||
|
||||
**Data to collect:**
|
||||
- Post text/content
|
||||
- Engagement metrics (likes, comments, shares, saves)
|
||||
- Post format (text-only, carousel, video, image)
|
||||
- Posting time/day
|
||||
- Hook/first line
|
||||
- CTA used
|
||||
- Topic/theme
|
||||
|
||||
#### 3. ANALYZE — Extract What Actually Works
|
||||
|
||||
Sort and analyze the data to find patterns:
|
||||
|
||||
**Quantitative analysis:**
|
||||
- Rank posts by engagement rate
|
||||
- Identify top 10% performers
|
||||
- Look for format patterns (do carousels outperform?)
|
||||
- Check timing patterns (best days/times)
|
||||
- Compare topic performance
|
||||
|
||||
**Qualitative analysis:**
|
||||
- What hooks do top posts use?
|
||||
- How long are high-performing posts?
|
||||
- What emotional triggers appear?
|
||||
- What formats repeat?
|
||||
- What topics consistently perform?
|
||||
|
||||
**Questions to answer:**
|
||||
- What's the average length of top posts?
|
||||
- Which hook types appear most in top 10%?
|
||||
- What CTAs drive most comments?
|
||||
- What topics get saved/shared most?
|
||||
|
||||
#### 4. PLAYBOOK — Codify Patterns
|
||||
|
||||
Document repeatable patterns you can use:
|
||||
|
||||
**Hook patterns to codify:**
|
||||
```
|
||||
Pattern: "I [unexpected action] and [surprising result]"
|
||||
Example: "I stopped posting daily and my engagement doubled"
|
||||
Why it works: Curiosity gap + contrarian
|
||||
|
||||
Pattern: "[Specific number] [things] that [outcome]:"
|
||||
Example: "7 pricing mistakes that cost me $50K:"
|
||||
Why it works: Specificity + loss aversion
|
||||
|
||||
Pattern: "[Controversial take]"
|
||||
Example: "Cold outreach is dead."
|
||||
Why it works: Pattern interrupt + invites debate
|
||||
```
|
||||
|
||||
**Format patterns:**
|
||||
- Carousel: Hook slide → Problem → Solution steps → CTA
|
||||
- Thread: Hook → Promise → Deliver → Recap → CTA
|
||||
- Story post: Hook → Setup → Conflict → Resolution → Lesson
|
||||
|
||||
**CTA patterns:**
|
||||
- Question: "What would you add?"
|
||||
- Agreement: "Agree or disagree?"
|
||||
- Share: "Tag someone who needs this"
|
||||
- Save: "Save this for later"
|
||||
|
||||
#### 5. LAYER VOICE — Apply Direct Response Principles
|
||||
|
||||
Take proven patterns and make them yours with these voice principles:
|
||||
|
||||
**"Smart friend who figured something out"**
|
||||
- Write like you're texting advice to a friend
|
||||
- Share discoveries, not lectures
|
||||
- Use "I found that..." not "You should..."
|
||||
- Be helpful, not preachy
|
||||
|
||||
**Specific > Vague**
|
||||
```
|
||||
❌ "I made good revenue"
|
||||
✅ "I made $47,329"
|
||||
|
||||
❌ "It took a while"
|
||||
✅ "It took 47 days"
|
||||
|
||||
❌ "A lot of people"
|
||||
✅ "2,847 people"
|
||||
```
|
||||
|
||||
**Short. Breathe. Land.**
|
||||
- One idea per sentence
|
||||
- Use line breaks liberally
|
||||
- Let important points stand alone
|
||||
- Create rhythm: short, short, longer explanation
|
||||
|
||||
```
|
||||
❌ "I spent three years building my business the wrong way before I finally realized that the key to success was focusing on fewer things and doing them exceptionally well."
|
||||
|
||||
✅ "I built wrong for 3 years.
|
||||
|
||||
Then I figured it out.
|
||||
|
||||
Focus on less.
|
||||
Do it exceptionally well.
|
||||
|
||||
Everything changed."
|
||||
```
|
||||
|
||||
**Write from emotion**
|
||||
- Start with how you felt, not what you did
|
||||
- Use emotional words: frustrated, excited, terrified, obsessed
|
||||
- Show vulnerability when authentic
|
||||
- Connect the feeling to the lesson
|
||||
|
||||
```
|
||||
❌ "Here's what I learned about pricing"
|
||||
|
||||
✅ "I was terrified to raise my prices.
|
||||
|
||||
My hands were shaking when I sent the email.
|
||||
|
||||
Here's what happened..."
|
||||
```
|
||||
|
||||
#### 6. CONVERT — Turn Attention into Action
|
||||
|
||||
Bridge from engagement to business results:
|
||||
|
||||
**Soft conversions:**
|
||||
- Newsletter signups in bio/comments
|
||||
- Free resource offers in follow-up comments
|
||||
- DM triggers ("Comment X and I'll send you...")
|
||||
- Profile visits → optimized profile with clear CTA
|
||||
|
||||
**Direct conversions:**
|
||||
- Link in comments (not post body on LinkedIn)
|
||||
- Contextual product mentions within valuable content
|
||||
- Case study posts that naturally showcase your work
|
||||
- "If you want help with this, DM me" (sparingly)
|
||||
|
||||
### Output: Proven Patterns + Right Voice = Performance
|
||||
|
||||
The formula:
|
||||
```
|
||||
1. Find what's already working (don't guess)
|
||||
2. Extract the patterns (hooks, formats, CTAs)
|
||||
3. Layer your authentic voice on top
|
||||
4. Test and iterate based on your own data
|
||||
```
|
||||
|
||||
### Reverse Engineering Checklist
|
||||
|
||||
- [ ] Identified 10-20 top creators in niche
|
||||
- [ ] Collected 500+ posts for analysis
|
||||
- [ ] Ranked by engagement rate
|
||||
- [ ] Documented top 10 hook patterns
|
||||
- [ ] Documented top 5 format patterns
|
||||
- [ ] Documented top 5 CTA patterns
|
||||
- [ ] Created voice guidelines (specificity, brevity, emotion)
|
||||
- [ ] Built template library from patterns
|
||||
- [ ] Set up tracking for your own content performance
|
||||
**For the complete framework**: See [references/reverse-engineering.md](references/reverse-engineering.md)
|
||||
|
||||
---
|
||||
|
||||
|
||||
163
skills/social-content/references/platforms.md
Normal file
163
skills/social-content/references/platforms.md
Normal file
@@ -0,0 +1,163 @@
|
||||
# Platform-Specific Strategy Guide
|
||||
|
||||
Detailed strategies for each major social platform.
|
||||
|
||||
## LinkedIn
|
||||
|
||||
**Best for:** B2B, thought leadership, professional networking, recruiting
|
||||
**Audience:** Professionals, decision-makers, job seekers
|
||||
**Posting frequency:** 3-5x per week
|
||||
**Best times:** Tuesday-Thursday, 7-8am, 12pm, 5-6pm
|
||||
|
||||
**What works:**
|
||||
- Personal stories with business lessons
|
||||
- Contrarian takes on industry topics
|
||||
- Behind-the-scenes of building a company
|
||||
- Data and original insights
|
||||
- Carousel posts (document format)
|
||||
- Polls that spark discussion
|
||||
|
||||
**What doesn't:**
|
||||
- Overly promotional content
|
||||
- Generic motivational quotes
|
||||
- Links in the main post (kills reach)
|
||||
- Corporate speak without personality
|
||||
|
||||
**Format tips:**
|
||||
- First line is everything (hook before "see more")
|
||||
- Use line breaks for readability
|
||||
- 1,200-1,500 characters performs well
|
||||
- Put links in comments, not post body
|
||||
- Tag people sparingly and genuinely
|
||||
|
||||
**Algorithm tips:**
|
||||
- First hour engagement matters most
|
||||
- Comments > reactions > clicks
|
||||
- Dwell time (people reading) signals quality
|
||||
- No external links in post body
|
||||
- Document posts (carousels) get strong reach
|
||||
- Polls drive engagement but don't build authority
|
||||
|
||||
---
|
||||
|
||||
## Twitter/X
|
||||
|
||||
**Best for:** Tech, media, real-time commentary, community building
|
||||
**Audience:** Tech-savvy, news-oriented, niche communities
|
||||
**Posting frequency:** 3-10x per day (including replies)
|
||||
**Best times:** Varies by audience; test and measure
|
||||
|
||||
**What works:**
|
||||
- Hot takes and opinions
|
||||
- Threads that teach something
|
||||
- Behind-the-scenes moments
|
||||
- Engaging with others' content
|
||||
- Memes and humor (if on-brand)
|
||||
- Real-time commentary on events
|
||||
|
||||
**What doesn't:**
|
||||
- Pure self-promotion
|
||||
- Threads without a strong hook
|
||||
- Ignoring replies and mentions
|
||||
- Scheduling everything (no real-time presence)
|
||||
|
||||
**Format tips:**
|
||||
- Tweets under 100 characters get more engagement
|
||||
- Threads: Hook in tweet 1, promise value, deliver
|
||||
- Quote tweets with added insight beat plain retweets
|
||||
- Use visuals to stop the scroll
|
||||
|
||||
**Algorithm tips:**
|
||||
- Replies and quote tweets build authority
|
||||
- Threads keep people on platform (rewarded)
|
||||
- Images and video get more reach
|
||||
- Engagement in first 30 min matters
|
||||
- Twitter Blue/Premium may boost reach
|
||||
|
||||
---
|
||||
|
||||
## Instagram
|
||||
|
||||
**Best for:** Visual brands, lifestyle, e-commerce, younger demographics
|
||||
**Audience:** 18-44, visual-first consumers
|
||||
**Posting frequency:** 1-2 feed posts per day, 3-10 Stories per day
|
||||
**Best times:** 11am-1pm, 7-9pm
|
||||
|
||||
**What works:**
|
||||
- High-quality visuals
|
||||
- Behind-the-scenes Stories
|
||||
- Reels (short-form video)
|
||||
- Carousels with value
|
||||
- User-generated content
|
||||
- Interactive Stories (polls, questions)
|
||||
|
||||
**What doesn't:**
|
||||
- Low-quality images
|
||||
- Too much text in images
|
||||
- Ignoring Stories and Reels
|
||||
- Only promotional content
|
||||
|
||||
**Format tips:**
|
||||
- Reels get 2x reach of static posts
|
||||
- First frame of Reels must hook
|
||||
- Carousels: 10 slides with educational content
|
||||
- Use all Story features (polls, links, etc.)
|
||||
|
||||
**Algorithm tips:**
|
||||
- Reels heavily prioritized over static posts
|
||||
- Saves and shares > likes
|
||||
- Stories keep you top of feed
|
||||
- Consistency matters more than perfection
|
||||
- Use all features (polls, questions, etc.)
|
||||
|
||||
---
|
||||
|
||||
## TikTok
|
||||
|
||||
**Best for:** Brand awareness, younger audiences, viral potential
|
||||
**Audience:** 16-34, entertainment-focused
|
||||
**Posting frequency:** 1-4x per day
|
||||
**Best times:** 7-9am, 12-3pm, 7-11pm
|
||||
|
||||
**What works:**
|
||||
- Native, unpolished content
|
||||
- Trending sounds and formats
|
||||
- Educational content in entertaining wrapper
|
||||
- POV and day-in-the-life content
|
||||
- Responding to comments with videos
|
||||
- Duets and stitches
|
||||
|
||||
**What doesn't:**
|
||||
- Overly produced content
|
||||
- Ignoring trends
|
||||
- Hard selling
|
||||
- Repurposed horizontal video
|
||||
|
||||
**Format tips:**
|
||||
- Hook in first 1-2 seconds
|
||||
- Keep it under 30 seconds to start
|
||||
- Vertical only (9:16)
|
||||
- Use trending sounds
|
||||
- Post consistently to train algorithm
|
||||
|
||||
---
|
||||
|
||||
## Facebook
|
||||
|
||||
**Best for:** Communities, local businesses, older demographics, groups
|
||||
**Audience:** 25-55+, community-oriented
|
||||
**Posting frequency:** 1-2x per day
|
||||
**Best times:** 1-4pm weekdays
|
||||
|
||||
**What works:**
|
||||
- Facebook Groups (community)
|
||||
- Native video
|
||||
- Live video
|
||||
- Local content and events
|
||||
- Discussion-prompting questions
|
||||
|
||||
**What doesn't:**
|
||||
- Links to external sites (reach killer)
|
||||
- Pure promotional content
|
||||
- Ignoring comments
|
||||
- Cross-posting from other platforms without adaptation
|
||||
171
skills/social-content/references/post-templates.md
Normal file
171
skills/social-content/references/post-templates.md
Normal file
@@ -0,0 +1,171 @@
|
||||
# Post Format Templates
|
||||
|
||||
Ready-to-use templates for different platforms and content types.
|
||||
|
||||
## LinkedIn Post Templates
|
||||
|
||||
### The Story Post
|
||||
```
|
||||
[Hook: Unexpected outcome or lesson]
|
||||
|
||||
[Set the scene: When/where this happened]
|
||||
|
||||
[The challenge you faced]
|
||||
|
||||
[What you tried / what happened]
|
||||
|
||||
[The turning point]
|
||||
|
||||
[The result]
|
||||
|
||||
[The lesson for readers]
|
||||
|
||||
[Question to prompt engagement]
|
||||
```
|
||||
|
||||
### The Contrarian Take
|
||||
```
|
||||
[Unpopular opinion stated boldly]
|
||||
|
||||
Here's why:
|
||||
|
||||
[Reason 1]
|
||||
[Reason 2]
|
||||
[Reason 3]
|
||||
|
||||
[What you recommend instead]
|
||||
|
||||
[Invite discussion: "Am I wrong?"]
|
||||
```
|
||||
|
||||
### The List Post
|
||||
```
|
||||
[X things I learned about [topic] after [credibility builder]:
|
||||
|
||||
1. [Point] — [Brief explanation]
|
||||
|
||||
2. [Point] — [Brief explanation]
|
||||
|
||||
3. [Point] — [Brief explanation]
|
||||
|
||||
[Wrap-up insight]
|
||||
|
||||
Which resonates most with you?
|
||||
```
|
||||
|
||||
### The How-To
|
||||
```
|
||||
How to [achieve outcome] in [timeframe]:
|
||||
|
||||
Step 1: [Action]
|
||||
↳ [Why this matters]
|
||||
|
||||
Step 2: [Action]
|
||||
↳ [Key detail]
|
||||
|
||||
Step 3: [Action]
|
||||
↳ [Common mistake to avoid]
|
||||
|
||||
[Result you can expect]
|
||||
|
||||
[CTA or question]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Twitter/X Thread Templates
|
||||
|
||||
### The Tutorial Thread
|
||||
```
|
||||
Tweet 1: [Hook + promise of value]
|
||||
|
||||
"Here's exactly how to [outcome] (step-by-step):"
|
||||
|
||||
Tweet 2-7: [One step per tweet with details]
|
||||
|
||||
Final tweet: [Summary + CTA]
|
||||
|
||||
"If this was helpful, follow me for more on [topic]"
|
||||
```
|
||||
|
||||
### The Story Thread
|
||||
```
|
||||
Tweet 1: [Intriguing hook]
|
||||
|
||||
"[Time] ago, [unexpected thing happened]. Here's the full story:"
|
||||
|
||||
Tweet 2-6: [Story beats, building tension]
|
||||
|
||||
Tweet 7: [Resolution and lesson]
|
||||
|
||||
Final tweet: [Takeaway + engagement ask]
|
||||
```
|
||||
|
||||
### The Breakdown Thread
|
||||
```
|
||||
Tweet 1: [Company/person] just [did thing].
|
||||
|
||||
Here's why it's genius (and what you can learn):
|
||||
|
||||
Tweet 2-6: [Analysis points]
|
||||
|
||||
Tweet 7: [Your key takeaway]
|
||||
|
||||
"[Related insight + follow CTA]"
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Instagram Templates
|
||||
|
||||
### The Carousel Hook
|
||||
```
|
||||
[Slide 1: Bold statement or question]
|
||||
[Slides 2-9: One point per slide, visual + text]
|
||||
[Slide 10: Summary + CTA]
|
||||
|
||||
Caption: [Expand on the topic, add context, include CTA]
|
||||
```
|
||||
|
||||
### The Reel Script
|
||||
```
|
||||
Hook (0-2 sec): [Pattern interrupt or bold claim]
|
||||
Setup (2-5 sec): [Context for the tip]
|
||||
Value (5-25 sec): [The actual advice/content]
|
||||
CTA (25-30 sec): [Follow, comment, share, link]
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Hook Formulas
|
||||
|
||||
The first line determines whether anyone reads the rest.
|
||||
|
||||
### Curiosity Hooks
|
||||
- "I was wrong about [common belief]."
|
||||
- "The real reason [outcome] happens isn't what you think."
|
||||
- "[Impressive result] — and it only took [surprisingly short time]."
|
||||
- "Nobody talks about [insider knowledge]."
|
||||
|
||||
### Story Hooks
|
||||
- "Last week, [unexpected thing] happened."
|
||||
- "I almost [big mistake/failure]."
|
||||
- "3 years ago, I [past state]. Today, [current state]."
|
||||
- "[Person] told me something I'll never forget."
|
||||
|
||||
### Value Hooks
|
||||
- "How to [desirable outcome] (without [common pain]):"
|
||||
- "[Number] [things] that [outcome]:"
|
||||
- "The simplest way to [outcome]:"
|
||||
- "Stop [common mistake]. Do this instead:"
|
||||
|
||||
### Contrarian Hooks
|
||||
- "Unpopular opinion: [bold statement]"
|
||||
- "[Common advice] is wrong. Here's why:"
|
||||
- "I stopped [common practice] and [positive result]."
|
||||
- "Everyone says [X]. The truth is [Y]."
|
||||
|
||||
### Social Proof Hooks
|
||||
- "We [achieved result] in [timeframe]. Here's the full story:"
|
||||
- "[Number] people asked me about [topic]. Here's my answer:"
|
||||
- "[Authority figure] taught me [lesson]."
|
||||
190
skills/social-content/references/reverse-engineering.md
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190
skills/social-content/references/reverse-engineering.md
Normal file
@@ -0,0 +1,190 @@
|
||||
# Reverse Engineering Viral Content
|
||||
|
||||
Instead of guessing what works, systematically analyze top-performing content in your niche and extract proven patterns.
|
||||
|
||||
## The 6-Step Framework
|
||||
|
||||
### 1. NICHE ID — Find Top Creators
|
||||
|
||||
Identify 10-20 creators in your space who consistently get high engagement:
|
||||
|
||||
**Selection criteria:**
|
||||
- Posting consistently (3+ times/week)
|
||||
- High engagement rate relative to follower count
|
||||
- Audience overlap with your target market
|
||||
- Mix of established and rising creators
|
||||
|
||||
**Where to find them:**
|
||||
- LinkedIn: Search by industry keywords, check "People also viewed"
|
||||
- Twitter/X: Check who your target audience follows and engages with
|
||||
- Use tools like SparkToro, Followerwonk, or manual research
|
||||
- Look at who gets featured in industry newsletters
|
||||
|
||||
### 2. SCRAPE — Collect Posts at Scale
|
||||
|
||||
Gather 500-1000+ posts from your identified creators for analysis:
|
||||
|
||||
**Tools:**
|
||||
- **Apify** — LinkedIn scraper, Twitter scraper actors
|
||||
- **Phantom Buster** — Multi-platform automation
|
||||
- **Export tools** — Platform-specific export features
|
||||
- **Manual collection** — For smaller datasets, copy/paste into spreadsheet
|
||||
|
||||
**Data to collect:**
|
||||
- Post text/content
|
||||
- Engagement metrics (likes, comments, shares, saves)
|
||||
- Post format (text-only, carousel, video, image)
|
||||
- Posting time/day
|
||||
- Hook/first line
|
||||
- CTA used
|
||||
- Topic/theme
|
||||
|
||||
### 3. ANALYZE — Extract What Actually Works
|
||||
|
||||
Sort and analyze the data to find patterns:
|
||||
|
||||
**Quantitative analysis:**
|
||||
- Rank posts by engagement rate
|
||||
- Identify top 10% performers
|
||||
- Look for format patterns (do carousels outperform?)
|
||||
- Check timing patterns (best days/times)
|
||||
- Compare topic performance
|
||||
|
||||
**Qualitative analysis:**
|
||||
- What hooks do top posts use?
|
||||
- How long are high-performing posts?
|
||||
- What emotional triggers appear?
|
||||
- What formats repeat?
|
||||
- What topics consistently perform?
|
||||
|
||||
**Questions to answer:**
|
||||
- What's the average length of top posts?
|
||||
- Which hook types appear most in top 10%?
|
||||
- What CTAs drive most comments?
|
||||
- What topics get saved/shared most?
|
||||
|
||||
### 4. PLAYBOOK — Codify Patterns
|
||||
|
||||
Document repeatable patterns you can use:
|
||||
|
||||
**Hook patterns to codify:**
|
||||
```
|
||||
Pattern: "I [unexpected action] and [surprising result]"
|
||||
Example: "I stopped posting daily and my engagement doubled"
|
||||
Why it works: Curiosity gap + contrarian
|
||||
|
||||
Pattern: "[Specific number] [things] that [outcome]:"
|
||||
Example: "7 pricing mistakes that cost me $50K:"
|
||||
Why it works: Specificity + loss aversion
|
||||
|
||||
Pattern: "[Controversial take]"
|
||||
Example: "Cold outreach is dead."
|
||||
Why it works: Pattern interrupt + invites debate
|
||||
```
|
||||
|
||||
**Format patterns:**
|
||||
- Carousel: Hook slide → Problem → Solution steps → CTA
|
||||
- Thread: Hook → Promise → Deliver → Recap → CTA
|
||||
- Story post: Hook → Setup → Conflict → Resolution → Lesson
|
||||
|
||||
**CTA patterns:**
|
||||
- Question: "What would you add?"
|
||||
- Agreement: "Agree or disagree?"
|
||||
- Share: "Tag someone who needs this"
|
||||
- Save: "Save this for later"
|
||||
|
||||
### 5. LAYER VOICE — Apply Direct Response Principles
|
||||
|
||||
Take proven patterns and make them yours with these voice principles:
|
||||
|
||||
**"Smart friend who figured something out"**
|
||||
- Write like you're texting advice to a friend
|
||||
- Share discoveries, not lectures
|
||||
- Use "I found that..." not "You should..."
|
||||
- Be helpful, not preachy
|
||||
|
||||
**Specific > Vague**
|
||||
```
|
||||
❌ "I made good revenue"
|
||||
✅ "I made $47,329"
|
||||
|
||||
❌ "It took a while"
|
||||
✅ "It took 47 days"
|
||||
|
||||
❌ "A lot of people"
|
||||
✅ "2,847 people"
|
||||
```
|
||||
|
||||
**Short. Breathe. Land.**
|
||||
- One idea per sentence
|
||||
- Use line breaks liberally
|
||||
- Let important points stand alone
|
||||
- Create rhythm: short, short, longer explanation
|
||||
|
||||
```
|
||||
❌ "I spent three years building my business the wrong way before I finally realized that the key to success was focusing on fewer things and doing them exceptionally well."
|
||||
|
||||
✅ "I built wrong for 3 years.
|
||||
|
||||
Then I figured it out.
|
||||
|
||||
Focus on less.
|
||||
Do it exceptionally well.
|
||||
|
||||
Everything changed."
|
||||
```
|
||||
|
||||
**Write from emotion**
|
||||
- Start with how you felt, not what you did
|
||||
- Use emotional words: frustrated, excited, terrified, obsessed
|
||||
- Show vulnerability when authentic
|
||||
- Connect the feeling to the lesson
|
||||
|
||||
```
|
||||
❌ "Here's what I learned about pricing"
|
||||
|
||||
✅ "I was terrified to raise my prices.
|
||||
|
||||
My hands were shaking when I sent the email.
|
||||
|
||||
Here's what happened..."
|
||||
```
|
||||
|
||||
### 6. CONVERT — Turn Attention into Action
|
||||
|
||||
Bridge from engagement to business results:
|
||||
|
||||
**Soft conversions:**
|
||||
- Newsletter signups in bio/comments
|
||||
- Free resource offers in follow-up comments
|
||||
- DM triggers ("Comment X and I'll send you...")
|
||||
- Profile visits → optimized profile with clear CTA
|
||||
|
||||
**Direct conversions:**
|
||||
- Link in comments (not post body on LinkedIn)
|
||||
- Contextual product mentions within valuable content
|
||||
- Case study posts that naturally showcase your work
|
||||
- "If you want help with this, DM me" (sparingly)
|
||||
|
||||
---
|
||||
|
||||
## The Formula
|
||||
|
||||
```
|
||||
1. Find what's already working (don't guess)
|
||||
2. Extract the patterns (hooks, formats, CTAs)
|
||||
3. Layer your authentic voice on top
|
||||
4. Test and iterate based on your own data
|
||||
```
|
||||
|
||||
## Reverse Engineering Checklist
|
||||
|
||||
- [ ] Identified 10-20 top creators in niche
|
||||
- [ ] Collected 500+ posts for analysis
|
||||
- [ ] Ranked by engagement rate
|
||||
- [ ] Documented top 10 hook patterns
|
||||
- [ ] Documented top 5 format patterns
|
||||
- [ ] Documented top 5 CTA patterns
|
||||
- [ ] Created voice guidelines (specificity, brevity, emotion)
|
||||
- [ ] Built template library from patterns
|
||||
- [ ] Set up tracking for your own content performance
|
||||
Reference in New Issue
Block a user