Optimize skill files for AI agent use with progressive disclosure
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
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skills/schema-markup/references/schema-examples.md
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skills/schema-markup/references/schema-examples.md
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# Schema Markup Examples
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Complete JSON-LD examples for common schema types.
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## Organization
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For company/brand homepage or about page.
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```json
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{
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"@context": "https://schema.org",
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"@type": "Organization",
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"name": "Example Company",
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"url": "https://example.com",
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"logo": "https://example.com/logo.png",
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"sameAs": [
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"https://twitter.com/example",
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"https://linkedin.com/company/example",
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"https://facebook.com/example"
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],
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"contactPoint": {
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"@type": "ContactPoint",
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"telephone": "+1-555-555-5555",
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"contactType": "customer service"
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}
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}
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```
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---
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## WebSite (with SearchAction)
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For homepage, enables sitelinks search box.
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```json
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{
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"@context": "https://schema.org",
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"@type": "WebSite",
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"name": "Example",
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"url": "https://example.com",
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"potentialAction": {
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"@type": "SearchAction",
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"target": {
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"@type": "EntryPoint",
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"urlTemplate": "https://example.com/search?q={search_term_string}"
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},
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"query-input": "required name=search_term_string"
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}
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}
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```
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---
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## Article / BlogPosting
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For blog posts and news articles.
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```json
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{
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"@context": "https://schema.org",
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"@type": "Article",
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"headline": "How to Implement Schema Markup",
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"image": "https://example.com/image.jpg",
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"datePublished": "2024-01-15T08:00:00+00:00",
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"dateModified": "2024-01-20T10:00:00+00:00",
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"author": {
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"@type": "Person",
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"name": "Jane Doe",
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"url": "https://example.com/authors/jane"
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},
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"publisher": {
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"@type": "Organization",
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"name": "Example Company",
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"logo": {
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"@type": "ImageObject",
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"url": "https://example.com/logo.png"
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}
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},
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"description": "A complete guide to implementing schema markup...",
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"mainEntityOfPage": {
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"@type": "WebPage",
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"@id": "https://example.com/schema-guide"
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}
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}
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```
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---
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## Product
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For product pages (e-commerce or SaaS).
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```json
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{
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"@context": "https://schema.org",
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"@type": "Product",
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"name": "Premium Widget",
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"image": "https://example.com/widget.jpg",
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"description": "Our best-selling widget for professionals",
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"sku": "WIDGET-001",
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"brand": {
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"@type": "Brand",
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"name": "Example Co"
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},
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"offers": {
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"@type": "Offer",
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"url": "https://example.com/products/widget",
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"priceCurrency": "USD",
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"price": "99.99",
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"availability": "https://schema.org/InStock",
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"priceValidUntil": "2024-12-31"
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},
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"aggregateRating": {
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"@type": "AggregateRating",
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"ratingValue": "4.8",
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"reviewCount": "127"
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}
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}
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```
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---
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## SoftwareApplication
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For SaaS product pages and app landing pages.
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```json
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{
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"@context": "https://schema.org",
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"@type": "SoftwareApplication",
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"name": "Example App",
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"applicationCategory": "BusinessApplication",
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"operatingSystem": "Web, iOS, Android",
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"offers": {
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"@type": "Offer",
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"price": "0",
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"priceCurrency": "USD"
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},
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"aggregateRating": {
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"@type": "AggregateRating",
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"ratingValue": "4.6",
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"ratingCount": "1250"
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}
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}
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```
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---
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## FAQPage
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For pages with frequently asked questions.
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```json
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{
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"@context": "https://schema.org",
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"@type": "FAQPage",
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"mainEntity": [
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{
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"@type": "Question",
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"name": "What is schema markup?",
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"acceptedAnswer": {
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"@type": "Answer",
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"text": "Schema markup is a structured data vocabulary that helps search engines understand your content..."
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}
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},
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{
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"@type": "Question",
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"name": "How do I implement schema?",
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"acceptedAnswer": {
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"@type": "Answer",
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"text": "The recommended approach is to use JSON-LD format, placing the script in your page's head..."
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}
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}
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]
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}
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```
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---
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## HowTo
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For instructional content and tutorials.
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```json
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{
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"@context": "https://schema.org",
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"@type": "HowTo",
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"name": "How to Add Schema Markup to Your Website",
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"description": "A step-by-step guide to implementing JSON-LD schema",
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"totalTime": "PT15M",
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"step": [
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{
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"@type": "HowToStep",
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"name": "Choose your schema type",
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"text": "Identify the appropriate schema type for your page content...",
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"url": "https://example.com/guide#step1"
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},
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{
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"@type": "HowToStep",
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"name": "Write the JSON-LD",
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"text": "Create the JSON-LD markup following schema.org specifications...",
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"url": "https://example.com/guide#step2"
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},
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{
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"@type": "HowToStep",
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"name": "Add to your page",
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"text": "Insert the script tag in your page's head section...",
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"url": "https://example.com/guide#step3"
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}
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]
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}
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```
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---
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## BreadcrumbList
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For any page with breadcrumb navigation.
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```json
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{
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"@context": "https://schema.org",
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"@type": "BreadcrumbList",
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"itemListElement": [
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{
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"@type": "ListItem",
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"position": 1,
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"name": "Home",
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"item": "https://example.com"
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},
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{
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"@type": "ListItem",
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"position": 2,
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"name": "Blog",
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"item": "https://example.com/blog"
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},
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{
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"@type": "ListItem",
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"position": 3,
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"name": "SEO Guide",
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"item": "https://example.com/blog/seo-guide"
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}
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]
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}
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```
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---
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## LocalBusiness
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For local business location pages.
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```json
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{
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"@context": "https://schema.org",
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"@type": "LocalBusiness",
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"name": "Example Coffee Shop",
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"image": "https://example.com/shop.jpg",
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"address": {
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"@type": "PostalAddress",
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"streetAddress": "123 Main Street",
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"addressLocality": "San Francisco",
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"addressRegion": "CA",
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"postalCode": "94102",
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"addressCountry": "US"
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},
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"geo": {
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"@type": "GeoCoordinates",
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"latitude": "37.7749",
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"longitude": "-122.4194"
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},
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"telephone": "+1-555-555-5555",
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"openingHoursSpecification": [
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{
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"@type": "OpeningHoursSpecification",
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"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
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"opens": "08:00",
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"closes": "18:00"
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}
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],
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"priceRange": "$$"
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}
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```
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---
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## Event
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For event pages, webinars, conferences.
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```json
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{
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"@context": "https://schema.org",
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"@type": "Event",
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"name": "Annual Marketing Conference",
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"startDate": "2024-06-15T09:00:00-07:00",
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"endDate": "2024-06-15T17:00:00-07:00",
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"eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
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"eventStatus": "https://schema.org/EventScheduled",
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"location": {
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"@type": "VirtualLocation",
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"url": "https://example.com/conference"
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},
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"image": "https://example.com/conference.jpg",
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"description": "Join us for our annual marketing conference...",
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"offers": {
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"@type": "Offer",
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"url": "https://example.com/conference/tickets",
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"price": "199",
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"priceCurrency": "USD",
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"availability": "https://schema.org/InStock",
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"validFrom": "2024-01-01"
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},
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"performer": {
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"@type": "Organization",
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"name": "Example Company"
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},
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"organizer": {
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"@type": "Organization",
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"name": "Example Company",
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"url": "https://example.com"
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}
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}
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```
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---
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## Multiple Schema Types
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Combine multiple schema types using @graph.
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```json
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{
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"@context": "https://schema.org",
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"@graph": [
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{
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"@type": "Organization",
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"@id": "https://example.com/#organization",
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"name": "Example Company",
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"url": "https://example.com"
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},
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{
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"@type": "WebSite",
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"@id": "https://example.com/#website",
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"url": "https://example.com",
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"name": "Example",
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"publisher": {
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"@id": "https://example.com/#organization"
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}
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},
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{
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"@type": "BreadcrumbList",
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"itemListElement": [...]
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}
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]
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}
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```
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---
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## Implementation Example (Next.js)
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```jsx
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export default function ProductPage({ product }) {
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const schema = {
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"@context": "https://schema.org",
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"@type": "Product",
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name: product.name,
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// ... other properties
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};
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return (
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<>
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<Head>
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<script
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type="application/ld+json"
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dangerouslySetInnerHTML={{ __html: JSON.stringify(schema) }}
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/>
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</Head>
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{/* Page content */}
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</>
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);
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}
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```
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Reference in New Issue
Block a user