Optimize skill files for AI agent use with progressive disclosure
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
@@ -14,23 +14,11 @@ If `.claude/product-marketing-context.md` exists, read it before asking question
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Before providing recommendations, understand:
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1. **Upgrade Context**
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- Freemium → Paid conversion
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- Trial → Paid conversion
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- Tier upgrade (Basic → Pro)
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- Feature-specific upsell
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- Usage limit upsell
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1. **Upgrade Context** - Freemium → Paid? Trial → Paid? Tier upgrade? Feature upsell? Usage limit?
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2. **Product Model**
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- What's free forever?
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- What's behind the paywall?
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- What triggers upgrade prompts?
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- What's the current conversion rate?
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2. **Product Model** - What's free? What's behind paywall? What triggers prompts? Current conversion rate?
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3. **User Journey**
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- At what point does this appear?
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- What have they experienced already?
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- What are they trying to do when blocked?
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3. **User Journey** - When does this appear? What have they experienced? What are they trying to do?
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---
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@@ -38,7 +26,7 @@ Before providing recommendations, understand:
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### 1. Value Before Ask
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- User should have experienced real value first
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- The upgrade should feel like a natural next step
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- Upgrade should feel like natural next step
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- Timing: After "aha moment," not before
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### 2. Show, Don't Just Tell
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@@ -49,7 +37,6 @@ Before providing recommendations, understand:
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### 3. Friction-Free Path
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- Easy to upgrade when ready
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- Don't make them hunt for pricing
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- Remove barriers to conversion
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### 4. Respect the No
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- Don't trap or pressure
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@@ -69,84 +56,45 @@ When user clicks a paid-only feature:
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### Usage Limits
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When user hits a limit:
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- Clear indication of what limit was reached
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- Clear indication of limit reached
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- Show what upgrading provides
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- Option to buy more without full upgrade
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- Don't block abruptly
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### Trial Expiration
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When trial is ending:
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- Early warnings (7 days, 3 days, 1 day)
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- Early warnings (7, 3, 1 day)
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- Clear "what happens" on expiration
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- Easy re-activation if expired
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- Summarize value received
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### Time-Based Prompts
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After X days/sessions of free use:
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After X days of free use:
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- Gentle upgrade reminder
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- Highlight unused paid features
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- Not intrusive—banner or subtle modal
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- Easy to dismiss
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### Context-Triggered
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When behavior indicates upgrade fit:
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- Power users who'd benefit
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- Teams using solo features
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- Heavy usage approaching limits
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- Inviting teammates
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---
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## Paywall Screen Components
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### 1. Headline
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Focus on what they get, not what they pay:
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- "Unlock [Feature] to [Benefit]"
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- "Get more [value] with [Plan]"
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- Not: "Upgrade to Pro for $X/month"
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1. **Headline** - Focus on what they get: "Unlock [Feature] to [Benefit]"
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### 2. Value Demonstration
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Show what they're missing:
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- Preview of the feature in action
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- Before/after comparison
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- "With Pro, you could..." examples
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- Specific to their use case if possible
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2. **Value Demonstration** - Preview, before/after, "With Pro you could..."
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### 3. Feature Comparison
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If showing tiers:
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- Highlight key differences
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- Current plan clearly marked
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- Recommended plan emphasized
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- Focus on outcomes, not feature lists
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3. **Feature Comparison** - Highlight key differences, current plan marked
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### 4. Pricing
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- Clear, simple pricing
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- Annual vs. monthly options
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- Per-seat clarity if applicable
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- Any trials or guarantees
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4. **Pricing** - Clear, simple, annual vs. monthly options
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### 5. Social Proof (Optional)
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- Customer quotes about the upgrade
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- "X teams use this feature"
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- Success metrics from upgraded users
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5. **Social Proof** - Customer quotes, "X teams use this"
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### 6. CTA
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- Specific: "Upgrade to Pro" not "Upgrade"
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- Value-oriented: "Start Getting [Benefit]"
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- If trial: "Start Free Trial"
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6. **CTA** - Specific and value-oriented: "Start Getting [Benefit]"
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### 7. Escape Hatch
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- Clear "Not now" or "Continue with Free"
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- Don't make them feel bad
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- "Maybe later" vs. "No, I'll stay limited"
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7. **Escape Hatch** - Clear "Not now" or "Continue with Free"
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---
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## Specific Paywall Types
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### Feature Lock Paywall
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When clicking a paid feature:
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```
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[Lock Icon]
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This feature is available on Pro
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@@ -154,120 +102,57 @@ This feature is available on Pro
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[Feature preview/screenshot]
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[Feature name] helps you [benefit]:
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• [Specific capability]
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• [Specific capability]
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• [Specific capability]
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• [Capability]
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• [Capability]
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[Upgrade to Pro - $X/mo]
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[Maybe Later]
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```
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### Usage Limit Paywall
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When hitting a limit:
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```
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You've reached your free limit
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[Visual: Progress bar at 100%]
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[Progress bar at 100%]
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Free plan: 3 projects
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Pro plan: Unlimited projects
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Free: 3 projects | Pro: Unlimited
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You're active! Upgrade to keep building.
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[Upgrade to Pro] [Delete a project]
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[Upgrade to Pro] [Delete a project]
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```
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### Trial Expiration Paywall
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When trial is ending:
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```
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Your trial ends in 3 days
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What you'll lose:
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• [Feature they've used]
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• [Feature they've used]
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• [Data/work they've created]
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• [Feature used]
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• [Data created]
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What you've accomplished:
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• Created X projects
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• [Specific value metric]
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[Continue with Pro - $X/mo]
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[Remind me later] [Downgrade to Free]
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[Continue with Pro]
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[Remind me later] [Downgrade]
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```
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### Soft Upgrade Prompt
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Non-blocking suggestion:
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```
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[Banner or subtle modal]
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You've been using [Product] for 2 weeks!
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Teams like yours get X% more [value] with Pro.
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[See Pro Features] [Dismiss]
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```
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### Team/Seat Upgrade
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When adding users:
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```
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Invite your team
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Your plan: Solo (1 user)
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Team plans start at $X/user
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• Shared projects
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• Collaboration features
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• Admin controls
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[Upgrade to Team] [Continue Solo]
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```
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---
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## Mobile Paywall Patterns
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### iOS/Android Conventions
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- System-like styling builds trust
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- Standard paywall patterns users recognize
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- Free trial emphasis common
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- Subscription terminology they expect
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### Mobile-Specific UX
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- Full-screen often acceptable
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- Swipe to dismiss
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- Large tap targets
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- Plan selection with clear visual state
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### App Store Considerations
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- Clear pricing display
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- Subscription terms visible
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- Restore purchases option
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- Meet review guidelines
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---
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## Timing and Frequency
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### When to Show
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- **Best**: After value moment, before frustration
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- After value moment, before frustration
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- After activation/aha moment
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- When hitting genuine limits
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- When using adjacent-to-paid features
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### When NOT to Show
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- During onboarding (too early)
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- When they're in a flow
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- Repeatedly after dismissal
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- Before they understand the product
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### Frequency Rules
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- Limit to X per session
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- Limit per session
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- Cool-down after dismiss (days, not hours)
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- Escalate urgency appropriately (trial end)
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- Track annoyance signals (rage clicks, churn)
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- Track annoyance signals
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---
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@@ -275,101 +160,34 @@ Team plans start at $X/user
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### From Paywall to Payment
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- Minimize steps
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- Keep them in-context if possible
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- Keep in-context if possible
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- Pre-fill known information
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- Show security signals
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### Plan Selection
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- Default to recommended plan
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- Annual vs. monthly clear trade-off
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- Feature comparison if helpful
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- FAQ or objection handling nearby
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### Checkout
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- Minimal fields
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- Multiple payment methods
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- Trial terms clear
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- Easy cancellation visible (builds trust)
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### Post-Upgrade
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- Immediate access to features
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- Confirmation and receipt
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- Guide to new features
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- Celebrate the upgrade
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---
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## A/B Testing Paywalls
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## A/B Testing
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### What to Test
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- Trigger timing (earlier vs. later)
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- Trigger type (feature gate vs. soft prompt)
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- Trigger timing
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- Headline/copy variations
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- Price presentation
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- Trial length
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- Feature emphasis
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- Social proof presence
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- Design/layout
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### Metrics to Track
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- Paywall impression rate
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- Click-through to upgrade
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- Upgrade completion rate
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- Completion rate
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- Revenue per user
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- Churn rate post-upgrade
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- Time to upgrade
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---
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## Output Format
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### Paywall Design
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For each paywall:
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- **Trigger**: When it appears
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- **Context**: What user was doing
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- **Type**: Feature gate, limit, trial, etc.
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- **Copy**: Full copy with headline, body, CTA
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- **Design notes**: Layout, visual elements
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- **Mobile**: Mobile-specific considerations
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- **Frequency**: How often shown
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- **Exit path**: How to dismiss
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### Upgrade Flow
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- Step-by-step screens
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- Copy for each step
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- Decision points
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- Success state
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### Metrics Plan
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What to measure and expected benchmarks
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---
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## Common Patterns by Business Model
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### Freemium SaaS
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- Generous free tier to build habit
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- Feature gates for power features
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- Usage limits for volume
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- Soft prompts for heavy free users
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### Free Trial
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- Trial countdown prominent
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- Value summary at expiration
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- Grace period or easy restart
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- Win-back for expired trials
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### Usage-Based
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- Clear usage tracking
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- Alerts at thresholds (75%, 100%)
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- Easy to add more without plan change
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- Volume discounts visible
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### Per-Seat
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- Friction at invitation
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- Team feature highlights
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- Volume pricing clear
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- Admin value proposition
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**For comprehensive experiment ideas**: See [references/experiments.md](references/experiments.md)
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---
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@@ -378,179 +196,14 @@ What to measure and expected benchmarks
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### Dark Patterns
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- Hiding the close button
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- Confusing plan selection
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- Buried downgrade option
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- Misleading urgency
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- Guilt-trip copy
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### Conversion Killers
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- Asking before value delivered
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- Too frequent prompts
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- Blocking critical flows
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- Unclear pricing
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- Complicated upgrade process
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### Trust Destroyers
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- Surprise charges
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- Hard-to-cancel subscriptions
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- Bait and switch
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- Data hostage tactics
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---
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## Experiment Ideas
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### Trigger & Timing Experiments
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**When to Show**
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- Test trigger timing: after aha moment vs. at feature attempt
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- Early trial reminder (7 days) vs. late reminder (1 day before)
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- Show after X actions completed vs. after X days
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- Test soft prompts at different engagement thresholds
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- Trigger based on usage patterns vs. time-based only
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**Trigger Type**
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- Hard gate (can't proceed) vs. soft gate (preview + prompt)
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- Feature lock vs. usage limit as primary trigger
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- In-context modal vs. dedicated upgrade page
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- Banner reminder vs. modal prompt
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- Exit-intent on free plan pages
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---
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### Paywall Design Experiments
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**Layout & Format**
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- Full-screen paywall vs. modal overlay
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- Minimal paywall (CTA-focused) vs. feature-rich paywall
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- Single plan display vs. plan comparison
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- Image/preview included vs. text-only
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- Vertical layout vs. horizontal layout on desktop
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**Value Presentation**
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- Feature list vs. benefit statements
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- Show what they'll lose (loss aversion) vs. what they'll gain
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- Personalized value summary based on usage
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- Before/after demonstration
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- ROI calculator or value quantification
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**Visual Elements**
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- Add product screenshots or previews
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- Include short demo video or GIF
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- Test illustration vs. product imagery
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- Animated vs. static paywall
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- Progress visualization (what they've accomplished)
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---
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### Pricing Presentation Experiments
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**Price Display**
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- Show monthly vs. annual vs. both with toggle
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- Highlight savings for annual ($ amount vs. % off)
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- Price per day framing ("Less than a coffee")
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- Show price after trial vs. emphasize "Start Free"
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- Display price prominently vs. de-emphasize until click
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**Plan Options**
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- Single recommended plan vs. multiple tiers
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- Add "Most Popular" badge to target plan
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- Test number of visible plans (2 vs. 3)
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- Show enterprise/custom tier vs. hide it
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- Include one-time purchase option alongside subscription
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|
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**Discounts & Offers**
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- First month/year discount for conversion
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- Limited-time upgrade offer with countdown
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- Loyalty discount based on free usage duration
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- Bundle discount for annual commitment
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- Referral discount for social proof
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---
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||||
|
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### Copy & Messaging Experiments
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||||
|
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**Headlines**
|
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- Benefit-focused ("Unlock unlimited projects") vs. feature-focused ("Get Pro features")
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- Question format ("Ready to do more?") vs. statement format
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- Urgency-based ("Don't lose your work") vs. value-based
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- Personalized headline with user's name or usage data
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- Social proof headline ("Join 10,000+ Pro users")
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|
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**CTAs**
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- "Start Free Trial" vs. "Upgrade Now" vs. "Continue with Pro"
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- First person ("Start My Trial") vs. second person ("Start Your Trial")
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||||
- Value-specific ("Unlock Unlimited") vs. generic ("Upgrade")
|
||||
- Add urgency ("Upgrade Today") vs. no pressure
|
||||
- Include price in CTA vs. separate price display
|
||||
|
||||
**Objection Handling**
|
||||
- Add money-back guarantee messaging
|
||||
- Show "Cancel anytime" prominently
|
||||
- Include FAQ on paywall
|
||||
- Address specific objections based on feature gated
|
||||
- Add chat/support option on paywall
|
||||
|
||||
---
|
||||
|
||||
### Trial & Conversion Experiments
|
||||
|
||||
**Trial Structure**
|
||||
- 7-day vs. 14-day vs. 30-day trial length
|
||||
- Credit card required vs. not required for trial
|
||||
- Full-access trial vs. limited feature trial
|
||||
- Trial extension offer for engaged users
|
||||
- Second trial offer for expired/churned users
|
||||
|
||||
**Trial Expiration**
|
||||
- Countdown timer visibility (always vs. near end)
|
||||
- Email reminders: frequency and timing
|
||||
- Grace period after expiration vs. immediate downgrade
|
||||
- "Last chance" offer with discount
|
||||
- Pause option vs. immediate cancellation
|
||||
|
||||
**Upgrade Path**
|
||||
- One-click upgrade from paywall vs. separate checkout
|
||||
- Pre-filled payment info for returning users
|
||||
- Multiple payment methods offered
|
||||
- Quarterly plan option alongside monthly/annual
|
||||
- Team invite flow for solo-to-team conversion
|
||||
|
||||
---
|
||||
|
||||
### Personalization Experiments
|
||||
|
||||
**Usage-Based**
|
||||
- Personalize paywall copy based on features used
|
||||
- Highlight most-used premium features
|
||||
- Show usage stats ("You've created 50 projects")
|
||||
- Recommend plan based on behavior patterns
|
||||
- Dynamic feature emphasis based on user segment
|
||||
|
||||
**Segment-Specific**
|
||||
- Different paywall for power users vs. casual users
|
||||
- B2B vs. B2C messaging variations
|
||||
- Industry-specific value propositions
|
||||
- Role-based feature highlighting
|
||||
- Traffic source-based messaging
|
||||
|
||||
---
|
||||
|
||||
### Frequency & UX Experiments
|
||||
|
||||
**Frequency Capping**
|
||||
- Test number of prompts per session
|
||||
- Cool-down period after dismiss (hours vs. days)
|
||||
- Escalating urgency over time vs. consistent messaging
|
||||
- Once per feature vs. consolidated prompts
|
||||
- Re-show rules after major engagement
|
||||
|
||||
**Dismiss Behavior**
|
||||
- "Maybe later" vs. "No thanks" vs. "Remind me tomorrow"
|
||||
- Ask reason for declining
|
||||
- Offer alternative (lower tier, annual discount)
|
||||
- Exit survey on dismiss
|
||||
- Friendly vs. neutral decline copy
|
||||
|
||||
---
|
||||
|
||||
## Task-Specific Questions
|
||||
@@ -569,4 +222,3 @@ What to measure and expected benchmarks
|
||||
- **page-cro**: For public pricing page optimization
|
||||
- **onboarding-cro**: For driving to aha moment before upgrade
|
||||
- **ab-test-setup**: For testing paywall variations
|
||||
- **analytics-tracking**: For measuring upgrade funnel
|
||||
|
||||
155
skills/paywall-upgrade-cro/references/experiments.md
Normal file
155
skills/paywall-upgrade-cro/references/experiments.md
Normal file
@@ -0,0 +1,155 @@
|
||||
# Paywall Experiment Ideas
|
||||
|
||||
Comprehensive list of A/B tests and experiments for paywall optimization.
|
||||
|
||||
## Trigger & Timing Experiments
|
||||
|
||||
### When to Show
|
||||
- Test trigger timing: after aha moment vs. at feature attempt
|
||||
- Early trial reminder (7 days) vs. late reminder (1 day before)
|
||||
- Show after X actions completed vs. after X days
|
||||
- Test soft prompts at different engagement thresholds
|
||||
- Trigger based on usage patterns vs. time-based only
|
||||
|
||||
### Trigger Type
|
||||
- Hard gate (can't proceed) vs. soft gate (preview + prompt)
|
||||
- Feature lock vs. usage limit as primary trigger
|
||||
- In-context modal vs. dedicated upgrade page
|
||||
- Banner reminder vs. modal prompt
|
||||
- Exit-intent on free plan pages
|
||||
|
||||
---
|
||||
|
||||
## Paywall Design Experiments
|
||||
|
||||
### Layout & Format
|
||||
- Full-screen paywall vs. modal overlay
|
||||
- Minimal paywall (CTA-focused) vs. feature-rich paywall
|
||||
- Single plan display vs. plan comparison
|
||||
- Image/preview included vs. text-only
|
||||
- Vertical layout vs. horizontal layout on desktop
|
||||
|
||||
### Value Presentation
|
||||
- Feature list vs. benefit statements
|
||||
- Show what they'll lose (loss aversion) vs. what they'll gain
|
||||
- Personalized value summary based on usage
|
||||
- Before/after demonstration
|
||||
- ROI calculator or value quantification
|
||||
|
||||
### Visual Elements
|
||||
- Add product screenshots or previews
|
||||
- Include short demo video or GIF
|
||||
- Test illustration vs. product imagery
|
||||
- Animated vs. static paywall
|
||||
- Progress visualization (what they've accomplished)
|
||||
|
||||
---
|
||||
|
||||
## Pricing Presentation Experiments
|
||||
|
||||
### Price Display
|
||||
- Show monthly vs. annual vs. both with toggle
|
||||
- Highlight savings for annual ($ amount vs. % off)
|
||||
- Price per day framing ("Less than a coffee")
|
||||
- Show price after trial vs. emphasize "Start Free"
|
||||
- Display price prominently vs. de-emphasize until click
|
||||
|
||||
### Plan Options
|
||||
- Single recommended plan vs. multiple tiers
|
||||
- Add "Most Popular" badge to target plan
|
||||
- Test number of visible plans (2 vs. 3)
|
||||
- Show enterprise/custom tier vs. hide it
|
||||
- Include one-time purchase option alongside subscription
|
||||
|
||||
### Discounts & Offers
|
||||
- First month/year discount for conversion
|
||||
- Limited-time upgrade offer with countdown
|
||||
- Loyalty discount based on free usage duration
|
||||
- Bundle discount for annual commitment
|
||||
- Referral discount for social proof
|
||||
|
||||
---
|
||||
|
||||
## Copy & Messaging Experiments
|
||||
|
||||
### Headlines
|
||||
- Benefit-focused ("Unlock unlimited projects") vs. feature-focused ("Get Pro features")
|
||||
- Question format ("Ready to do more?") vs. statement format
|
||||
- Urgency-based ("Don't lose your work") vs. value-based
|
||||
- Personalized headline with user's name or usage data
|
||||
- Social proof headline ("Join 10,000+ Pro users")
|
||||
|
||||
### CTAs
|
||||
- "Start Free Trial" vs. "Upgrade Now" vs. "Continue with Pro"
|
||||
- First person ("Start My Trial") vs. second person ("Start Your Trial")
|
||||
- Value-specific ("Unlock Unlimited") vs. generic ("Upgrade")
|
||||
- Add urgency ("Upgrade Today") vs. no pressure
|
||||
- Include price in CTA vs. separate price display
|
||||
|
||||
### Objection Handling
|
||||
- Add money-back guarantee messaging
|
||||
- Show "Cancel anytime" prominently
|
||||
- Include FAQ on paywall
|
||||
- Address specific objections based on feature gated
|
||||
- Add chat/support option on paywall
|
||||
|
||||
---
|
||||
|
||||
## Trial & Conversion Experiments
|
||||
|
||||
### Trial Structure
|
||||
- 7-day vs. 14-day vs. 30-day trial length
|
||||
- Credit card required vs. not required for trial
|
||||
- Full-access trial vs. limited feature trial
|
||||
- Trial extension offer for engaged users
|
||||
- Second trial offer for expired/churned users
|
||||
|
||||
### Trial Expiration
|
||||
- Countdown timer visibility (always vs. near end)
|
||||
- Email reminders: frequency and timing
|
||||
- Grace period after expiration vs. immediate downgrade
|
||||
- "Last chance" offer with discount
|
||||
- Pause option vs. immediate cancellation
|
||||
|
||||
### Upgrade Path
|
||||
- One-click upgrade from paywall vs. separate checkout
|
||||
- Pre-filled payment info for returning users
|
||||
- Multiple payment methods offered
|
||||
- Quarterly plan option alongside monthly/annual
|
||||
- Team invite flow for solo-to-team conversion
|
||||
|
||||
---
|
||||
|
||||
## Personalization Experiments
|
||||
|
||||
### Usage-Based
|
||||
- Personalize paywall copy based on features used
|
||||
- Highlight most-used premium features
|
||||
- Show usage stats ("You've created 50 projects")
|
||||
- Recommend plan based on behavior patterns
|
||||
- Dynamic feature emphasis based on user segment
|
||||
|
||||
### Segment-Specific
|
||||
- Different paywall for power users vs. casual users
|
||||
- B2B vs. B2C messaging variations
|
||||
- Industry-specific value propositions
|
||||
- Role-based feature highlighting
|
||||
- Traffic source-based messaging
|
||||
|
||||
---
|
||||
|
||||
## Frequency & UX Experiments
|
||||
|
||||
### Frequency Capping
|
||||
- Test number of prompts per session
|
||||
- Cool-down period after dismiss (hours vs. days)
|
||||
- Escalating urgency over time vs. consistent messaging
|
||||
- Once per feature vs. consolidated prompts
|
||||
- Re-show rules after major engagement
|
||||
|
||||
### Dismiss Behavior
|
||||
- "Maybe later" vs. "No thanks" vs. "Remind me tomorrow"
|
||||
- Ask reason for declining
|
||||
- Offer alternative (lower tier, annual discount)
|
||||
- Exit survey on dismiss
|
||||
- Friendly vs. neutral decline copy
|
||||
Reference in New Issue
Block a user