Optimize skill files for AI agent use with progressive disclosure
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
@@ -20,517 +20,130 @@ When asked for marketing ideas:
|
||||
|
||||
---
|
||||
|
||||
## The 139 Marketing Ideas
|
||||
|
||||
Organized by category for easy reference.
|
||||
|
||||
---
|
||||
|
||||
## Content & SEO
|
||||
|
||||
### 1. Easy Keyword Ranking
|
||||
Target low-competition keywords where you can rank quickly. Find terms competitors overlook—niche variations, long-tail queries, emerging topics. Build authority in micro-niches before expanding.
|
||||
|
||||
### 2. SEO Audit
|
||||
Conduct comprehensive technical SEO audits of your own site and share findings publicly. Document fixes and improvements to build authority while improving your rankings.
|
||||
|
||||
### 3. Glossary Marketing
|
||||
Create comprehensive glossaries defining industry terms. Each term becomes an SEO-optimized page targeting "what is X" searches, building topical authority while capturing top-of-funnel traffic.
|
||||
|
||||
### 4. Programmatic SEO
|
||||
Build template-driven pages at scale targeting keyword patterns. Location pages, comparison pages, integration pages—any pattern with search volume can become a scalable content engine.
|
||||
|
||||
### 5. Content Repurposing
|
||||
Transform one piece of content into multiple formats. Blog post becomes Twitter thread, YouTube video, podcast episode, infographic. Maximize ROI on content creation.
|
||||
|
||||
### 6. Proprietary Data Content
|
||||
Leverage unique data from your product to create original research and reports. Data competitors can't replicate creates linkable, quotable assets.
|
||||
|
||||
### 7. Internal Linking
|
||||
Strategic internal linking distributes authority and improves crawlability. Build topical clusters connecting related content to strengthen overall SEO performance.
|
||||
|
||||
### 8. Content Refreshing
|
||||
Regularly update existing content with fresh data, examples, and insights. Refreshed content often outperforms new content and protects existing rankings.
|
||||
|
||||
### 9. Knowledge Base SEO
|
||||
Optimize help documentation for search. Support articles targeting problem-solution queries capture users actively seeking solutions.
|
||||
|
||||
### 10. Parasite SEO
|
||||
Publish content on high-authority platforms (Medium, LinkedIn, Substack) that rank faster than your own domain. Funnel that traffic back to your product.
|
||||
|
||||
---
|
||||
|
||||
## Competitor & Comparison
|
||||
|
||||
### 11. Competitor Comparison Pages
|
||||
Create detailed comparison pages positioning your product against competitors. "[Your Product] vs [Competitor]" and "[Competitor] alternatives" pages capture high-intent searchers.
|
||||
|
||||
### 12. Marketing Jiu-Jitsu
|
||||
Turn competitor weaknesses into your strengths. When competitors raise prices, launch affordability campaigns. When they have outages, emphasize your reliability.
|
||||
|
||||
### 13. Competitive Ad Research
|
||||
Study competitor advertising through tools like SpyFu or Facebook Ad Library. Learn what messaging resonates, then improve on their approach.
|
||||
|
||||
---
|
||||
|
||||
## Free Tools & Engineering
|
||||
|
||||
### 14. Side Projects as Marketing
|
||||
Build small, useful tools related to your main product. Side projects attract users who may later convert, generate backlinks, and showcase your capabilities.
|
||||
|
||||
### 15. Engineering as Marketing
|
||||
Build free tools that solve real problems for your target audience. Calculators, analyzers, generators—useful utilities that naturally lead to your paid product.
|
||||
|
||||
### 16. Importers as Marketing
|
||||
Build import tools for competitor data. "Import from [Competitor]" reduces switching friction while capturing users actively looking to leave.
|
||||
|
||||
### 17. Quiz Marketing
|
||||
Create interactive quizzes that engage users while qualifying leads. Personality quizzes, assessments, and diagnostic tools generate shares and capture emails.
|
||||
|
||||
### 18. Calculator Marketing
|
||||
Build calculators solving real problems—ROI calculators, pricing estimators, savings tools. Calculators attract links, rank well, and demonstrate value.
|
||||
|
||||
### 19. Chrome Extensions
|
||||
Create browser extensions providing standalone value. Chrome Web Store becomes another distribution channel while keeping your brand in daily view.
|
||||
|
||||
### 20. Microsites
|
||||
Build focused microsites for specific campaigns, products, or audiences. Dedicated domains can rank faster and allow bolder positioning.
|
||||
|
||||
### 21. Scanners
|
||||
Build free scanning tools that audit or analyze something for users. Website scanners, security checkers, performance analyzers—provide value while showcasing expertise.
|
||||
|
||||
### 22. Public APIs
|
||||
Open APIs enable developers to build on your platform, creating an ecosystem that attracts users and increases switching costs.
|
||||
|
||||
---
|
||||
|
||||
## Paid Advertising
|
||||
|
||||
### 23. Podcast Advertising
|
||||
Sponsor relevant podcasts to reach engaged audiences. Host-read ads perform especially well due to built-in trust.
|
||||
|
||||
### 24. Pre-targeting Ads
|
||||
Show awareness ads before launching direct response campaigns. Warm audiences convert better than cold ones.
|
||||
|
||||
### 25. Facebook Ads
|
||||
Meta's detailed targeting reaches specific audiences. Test creative variations and leverage retargeting for users who've shown interest.
|
||||
|
||||
### 26. Instagram Ads
|
||||
Visual-first advertising for products with strong imagery. Stories and Reels ads capture attention in native formats.
|
||||
|
||||
### 27. Twitter Ads
|
||||
Reach engaged professionals discussing industry topics. Promoted tweets and follower campaigns build visibility.
|
||||
|
||||
### 28. LinkedIn Ads
|
||||
Target by job title, company size, and industry. Premium CPMs justified by B2B purchase intent.
|
||||
|
||||
### 29. Reddit Ads
|
||||
Reach passionate communities with authentic messaging. Reddit users detect inauthentic ads quickly—transparency wins.
|
||||
|
||||
### 30. Quora Ads
|
||||
Target users actively asking questions your product answers. Intent-rich environment for educational ads.
|
||||
|
||||
### 31. Google Ads
|
||||
Capture high-intent search queries. Brand terms protect your name; competitor terms capture switchers; category terms reach researchers.
|
||||
|
||||
### 32. YouTube Ads
|
||||
Video ads with detailed targeting. Pre-roll and discovery ads reach users consuming related content.
|
||||
|
||||
### 33. Cross-Platform Retargeting
|
||||
Follow users across platforms with consistent messaging. Retargeting converts window shoppers into buyers.
|
||||
|
||||
### 34. Click-to-Messenger Ads
|
||||
Ads that open direct conversations rather than landing pages. Higher engagement through immediate dialogue.
|
||||
|
||||
---
|
||||
|
||||
## Social Media & Community
|
||||
|
||||
### 35. Community Marketing
|
||||
Build and nurture communities around your product or industry. Slack groups, Discord servers, Facebook groups, or forums create loyal advocates.
|
||||
|
||||
### 36. Quora Marketing
|
||||
Answer relevant questions with genuine expertise. Include product mentions where naturally appropriate.
|
||||
|
||||
### 37. Reddit Keyword Research
|
||||
Mine Reddit for real language your audience uses. Discover pain points, objections, and desires expressed naturally.
|
||||
|
||||
### 38. Reddit Marketing
|
||||
Participate authentically in relevant subreddits. Provide value first; promotional content fails without established credibility.
|
||||
|
||||
### 39. LinkedIn Audience
|
||||
Build personal brands on LinkedIn for B2B reach. Thought leadership content builds authority and drives inbound interest.
|
||||
|
||||
### 40. Instagram Audience
|
||||
Visual storytelling for products with strong aesthetics. Behind-the-scenes, user stories, and product showcases build following.
|
||||
|
||||
### 41. X Audience
|
||||
Build presence on X/Twitter through consistent value. Threads, insights, and engagement grow followings that convert.
|
||||
|
||||
### 42. Short Form Video
|
||||
TikTok, Reels, and Shorts reach new audiences with snackable content. Educational and entertaining short videos spread organically.
|
||||
|
||||
### 43. Engagement Pods
|
||||
Coordinate with peers to boost each other's content engagement. Early engagement signals help content reach wider audiences.
|
||||
|
||||
### 44. Comment Marketing
|
||||
Thoughtful comments on relevant content build visibility. Add value to discussions where your target audience pays attention.
|
||||
|
||||
---
|
||||
|
||||
## Email Marketing
|
||||
|
||||
### 45. Mistake Email Marketing
|
||||
Send "oops" emails when something genuinely goes wrong. Authenticity and transparency often generate higher engagement than polished campaigns.
|
||||
|
||||
### 46. Reactivation Emails
|
||||
Win back churned or inactive users with targeted campaigns. Remind them of value, share what's new, offer incentives.
|
||||
|
||||
### 47. Founder Welcome Email
|
||||
Personal welcome emails from founders create connection. Share your story, ask about their goals, start relationships.
|
||||
|
||||
### 48. Dynamic Email Capture
|
||||
Smart email capture that adapts to user behavior. Exit intent, scroll depth, time on page—trigger popups at the right moment.
|
||||
|
||||
### 49. Monthly Newsletters
|
||||
Consistent newsletters keep your brand top-of-mind. Curate industry news, share insights, highlight product updates.
|
||||
|
||||
### 50. Inbox Placement
|
||||
Technical email optimization for deliverability. Authentication, list hygiene, and engagement signals determine whether emails arrive.
|
||||
|
||||
### 51. Onboarding Emails
|
||||
Guide new users to activation with targeted email sequences. Behavior-triggered emails outperform time-based schedules.
|
||||
|
||||
### 52. Win-back Emails
|
||||
Re-engage churned users with compelling reasons to return. New features, improvements, or offers reignite interest.
|
||||
|
||||
### 53. Trial Reactivation
|
||||
Expired trials aren't lost causes. Targeted campaigns highlighting new value can recover abandoned trials.
|
||||
|
||||
---
|
||||
|
||||
## Partnerships & Programs
|
||||
|
||||
### 54. Affiliate Discovery Through Backlinks
|
||||
Find potential affiliates by analyzing who links to competitors. Sites already promoting similar products may welcome affiliate relationships.
|
||||
|
||||
### 55. Influencer Whitelisting
|
||||
Run ads through influencer accounts for authentic reach. Whitelisting combines influencer credibility with paid targeting.
|
||||
|
||||
### 56. Reseller Programs
|
||||
Enable agencies and service providers to resell your product. White-label options create invested distribution partners.
|
||||
|
||||
### 57. Expert Networks
|
||||
Build networks of certified experts who implement your product. Experts extend your reach while ensuring quality implementations.
|
||||
|
||||
### 58. Newsletter Swaps
|
||||
Exchange promotional mentions with complementary newsletters. Access each other's audiences without advertising costs.
|
||||
|
||||
### 59. Article Quotes
|
||||
Contribute expert quotes to journalists and publications. Tools like HARO connect experts with writers seeking sources.
|
||||
|
||||
### 60. Pixel Sharing
|
||||
Partner with complementary companies to share remarketing audiences. Expand reach through strategic data partnerships.
|
||||
|
||||
### 61. Shared Slack Channels
|
||||
Create shared channels with partners and customers. Direct communication lines strengthen relationships.
|
||||
|
||||
### 62. Affiliate Program
|
||||
Structured commission programs for referrers. Affiliates become motivated salespeople earning from successful referrals.
|
||||
|
||||
### 63. Integration Marketing
|
||||
Joint marketing with integration partners. Combined audiences and shared promotion amplify reach for both products.
|
||||
|
||||
### 64. Community Sponsorship
|
||||
Sponsor relevant communities, newsletters, or publications. Aligned sponsorships build brand awareness with target audiences.
|
||||
|
||||
---
|
||||
|
||||
## Events & Speaking
|
||||
|
||||
### 65. Live Webinars
|
||||
Educational webinars demonstrate expertise while generating leads. Interactive formats create engagement and urgency.
|
||||
|
||||
### 66. Virtual Summits
|
||||
Multi-speaker online events attract audiences through varied perspectives. Summit speakers promote to their audiences, amplifying reach.
|
||||
|
||||
### 67. Roadshows
|
||||
Take your product on the road to meet customers directly. Regional events create personal connections at scale.
|
||||
|
||||
### 68. Local Meetups
|
||||
Host or attend local meetups in key markets. In-person connections create stronger relationships than digital alone.
|
||||
|
||||
### 69. Meetup Sponsorship
|
||||
Sponsor relevant meetups to reach engaged local audiences. Food, venue, or swag sponsorships generate goodwill.
|
||||
|
||||
### 70. Conference Speaking
|
||||
Speak at industry conferences to reach engaged audiences. Presentations showcase expertise while generating leads.
|
||||
|
||||
### 71. Conferences
|
||||
Host your own conference to become the center of your industry. User conferences strengthen communities and generate content.
|
||||
|
||||
### 72. Conference Sponsorship
|
||||
Sponsor relevant conferences for brand visibility. Booth presence, speaking slots, and attendee lists justify investment.
|
||||
|
||||
---
|
||||
|
||||
## PR & Media
|
||||
|
||||
### 73. Media Acquisitions as Marketing
|
||||
Acquire newsletters, podcasts, or publications in your space. Owned media provides direct access to engaged audiences.
|
||||
|
||||
### 74. Press Coverage
|
||||
Pitch newsworthy stories to relevant publications. Launches, funding, data, and trends create press opportunities.
|
||||
|
||||
### 75. Fundraising PR
|
||||
Leverage funding announcements for press coverage. Rounds signal validation and create natural news hooks.
|
||||
|
||||
### 76. Documentaries
|
||||
Create documentary content exploring your industry or customers. Long-form storytelling builds deep connection and differentiation.
|
||||
|
||||
---
|
||||
|
||||
## Launches & Promotions
|
||||
|
||||
### 77. Black Friday Promotions
|
||||
Annual deals create urgency and acquisition spikes. Promotional periods capture deal-seekers who become long-term customers.
|
||||
|
||||
### 78. Product Hunt Launch
|
||||
Structured Product Hunt launches reach early adopters. Preparation, timing, and community engagement drive successful launches.
|
||||
|
||||
### 79. Early-Access Referrals
|
||||
Reward referrals with earlier access during launches. Waitlist referral programs create viral anticipation.
|
||||
|
||||
### 80. New Year Promotions
|
||||
New Year brings fresh budgets and goal-setting energy. Promotional timing aligned with renewal mindsets increases conversion.
|
||||
|
||||
### 81. Early Access Pricing
|
||||
Launch with discounted early access tiers. Early supporters get deals while you build testimonials and feedback.
|
||||
|
||||
### 82. Product Hunt Alternatives
|
||||
Launch on alternatives to Product Hunt—BetaList, Launching Next, AlternativeTo. Multiple launch platforms expand reach.
|
||||
|
||||
### 83. Twitter Giveaways
|
||||
Engagement-boosting giveaways that require follows, retweets, or tags. Giveaways grow following while generating buzz.
|
||||
|
||||
### 84. Giveaways
|
||||
Strategic giveaways attract attention and capture leads. Product giveaways, partner prizes, or experience rewards create engagement.
|
||||
|
||||
### 85. Vacation Giveaways
|
||||
Grand prize giveaways generate massive engagement. Dream vacation packages motivate sharing and participation.
|
||||
|
||||
### 86. Lifetime Deals
|
||||
One-time payment deals generate cash and users. Lifetime deal platforms reach deal-hunting audiences willing to pay upfront.
|
||||
|
||||
---
|
||||
|
||||
## Product-Led Growth
|
||||
|
||||
### 87. Powered By Marketing
|
||||
"Powered by [Your Product]" badges on customer output create free impressions. Every customer becomes a marketing channel.
|
||||
|
||||
### 88. Free Migrations
|
||||
Offer free migration services from competitors. Reduce switching friction while capturing users ready to leave.
|
||||
|
||||
### 89. Contract Buyouts
|
||||
Pay to exit competitor contracts. Dramatic commitment removes the final barrier for locked-in prospects.
|
||||
|
||||
### 90. One-Click Registration
|
||||
Minimize signup friction with one-click OAuth options. Pre-filled forms and instant access increase conversion.
|
||||
|
||||
### 91. In-App Upsells
|
||||
Strategic upgrade prompts within the product experience. Contextual upsells at usage limits or feature attempts convert best.
|
||||
|
||||
### 92. Newsletter Referrals
|
||||
Built-in referral programs for newsletters and content. Easy sharing mechanisms turn subscribers into promoters.
|
||||
|
||||
### 93. Viral Loops
|
||||
Product mechanics that naturally encourage sharing. Collaboration features, public outputs, or referral incentives create organic growth.
|
||||
|
||||
### 94. Offboarding Flows
|
||||
Optimize cancellation flows to retain or learn. Exit surveys, save offers, and pause options reduce churn.
|
||||
|
||||
### 95. Concierge Setup
|
||||
White-glove onboarding for high-value accounts. Personal setup assistance increases activation and retention.
|
||||
|
||||
### 96. Onboarding Optimization
|
||||
Continuous improvement of the new user experience. Faster time-to-value increases conversion and retention.
|
||||
|
||||
---
|
||||
|
||||
## Content Formats
|
||||
|
||||
### 97. Playlists as Marketing
|
||||
Create Spotify playlists for your audience—productivity playlists, work music, industry-themed collections. Daily listening touchpoints build brand affinity.
|
||||
|
||||
### 98. Template Marketing
|
||||
Offer free templates users can immediately use. Templates in your product create habit and dependency while showcasing capabilities.
|
||||
|
||||
### 99. Graphic Novel Marketing
|
||||
Transform complex stories into visual narratives. Graphic novels stand out and make abstract concepts tangible.
|
||||
|
||||
### 100. Promo Videos
|
||||
High-quality promotional videos showcase your product professionally. Invest in production value for shareable, memorable content.
|
||||
|
||||
### 101. Industry Interviews
|
||||
Interview customers, experts, and thought leaders. Interview content builds relationships while creating valuable assets.
|
||||
|
||||
### 102. Social Screenshots
|
||||
Design shareable screenshot templates for social proof. Make it easy for customers to share wins and testimonials.
|
||||
|
||||
### 103. Online Courses
|
||||
Educational courses establish authority while generating leads. Free courses attract learners; paid courses create revenue.
|
||||
|
||||
### 104. Book Marketing
|
||||
Author a book establishing expertise in your domain. Books create credibility, speaking opportunities, and media coverage.
|
||||
|
||||
### 105. Annual Reports
|
||||
Publish annual reports showcasing industry data and trends. Original research becomes a linkable, quotable reference.
|
||||
|
||||
### 106. End of Year Wraps
|
||||
Personalized year-end summaries users want to share. "Spotify Wrapped" style reports turn data into social content.
|
||||
|
||||
### 107. Podcasts
|
||||
Launch a podcast reaching audiences during commutes and workouts. Regular audio content builds intimate audience relationships.
|
||||
|
||||
### 108. Changelogs
|
||||
Public changelogs showcase product momentum. Regular updates demonstrate active development and responsiveness.
|
||||
|
||||
### 109. Public Demos
|
||||
Live product demonstrations showing real usage. Transparent demos build trust and answer questions in real-time.
|
||||
|
||||
---
|
||||
|
||||
## Unconventional & Creative
|
||||
|
||||
### 110. Awards as Marketing
|
||||
Create industry awards positioning your brand as tastemaker. Award programs attract applications, sponsors, and press coverage.
|
||||
|
||||
### 111. Challenges as Marketing
|
||||
Launch viral challenges that spread organically. Creative challenges generate user content and social sharing.
|
||||
|
||||
### 112. Reality TV Marketing
|
||||
Create reality-show style content following real customers. Documentary competition formats create engaging narratives.
|
||||
|
||||
### 113. Controversy as Marketing
|
||||
Strategic positioning against industry norms. Contrarian takes generate attention and discussion.
|
||||
|
||||
### 114. Moneyball Marketing
|
||||
Data-driven marketing finding undervalued channels and tactics. Analytics identify opportunities competitors overlook.
|
||||
|
||||
### 115. Curation as Marketing
|
||||
Curate valuable resources for your audience. Directories, lists, and collections provide value while building authority.
|
||||
|
||||
### 116. Grants as Marketing
|
||||
Offer grants to customers or community members. Grant programs generate applications, PR, and goodwill.
|
||||
|
||||
### 117. Product Competitions
|
||||
Sponsor competitions using your product. Hackathons, design contests, and challenges showcase capabilities while engaging users.
|
||||
|
||||
### 118. Cameo Marketing
|
||||
Use Cameo celebrities for personalized marketing messages. Unexpected celebrity endorsements generate buzz and shares.
|
||||
|
||||
### 119. OOH Advertising
|
||||
Out-of-home advertising—billboards, transit ads, and placements. Physical presence in key locations builds brand awareness.
|
||||
|
||||
### 120. Marketing Stunts
|
||||
Bold, attention-grabbing marketing moments. Well-executed stunts generate press coverage and social sharing.
|
||||
|
||||
### 121. Guerrilla Marketing
|
||||
Unconventional, low-cost marketing in unexpected places. Creative guerrilla tactics stand out from traditional advertising.
|
||||
|
||||
### 122. Humor Marketing
|
||||
Use humor to stand out and create memorability. Funny content gets shared and builds brand personality.
|
||||
|
||||
---
|
||||
|
||||
## Platforms & Marketplaces
|
||||
|
||||
### 123. Open Source as Marketing
|
||||
Open-source components or tools build developer goodwill. Open source creates community, contributions, and credibility.
|
||||
|
||||
### 124. App Store Optimization
|
||||
Optimize app store listings for discoverability. Keywords, screenshots, and reviews drive organic app installs.
|
||||
|
||||
### 125. App Marketplaces
|
||||
List in relevant app marketplaces and directories. Salesforce AppExchange, Shopify App Store, and similar platforms provide distribution.
|
||||
|
||||
### 126. YouTube Reviews
|
||||
Get YouTubers to review your product. Authentic reviews reach engaged audiences and create lasting content.
|
||||
|
||||
### 127. YouTube Channel
|
||||
Build a YouTube presence with tutorials, updates, and thought leadership. Video content compounds in value over time.
|
||||
|
||||
### 128. Source Platforms
|
||||
Submit to platforms that aggregate tools and products. G2, Capterra, GetApp, and similar directories drive discovery.
|
||||
|
||||
### 129. Review Sites
|
||||
Actively manage presence on review platforms. Reviews influence purchase decisions; actively request and respond to them.
|
||||
|
||||
### 130. Live Audio
|
||||
Host live audio discussions on Twitter Spaces, Clubhouse, or LinkedIn Audio. Real-time conversation creates intimate engagement.
|
||||
|
||||
---
|
||||
|
||||
## International & Localization
|
||||
|
||||
### 131. International Expansion
|
||||
Expand to new geographic markets. Localization, partnerships, and regional marketing unlock new growth.
|
||||
|
||||
### 132. Price Localization
|
||||
Adjust pricing for local purchasing power. Localized pricing increases conversion in price-sensitive markets.
|
||||
|
||||
---
|
||||
|
||||
## Developer & Technical
|
||||
|
||||
### 133. Investor Marketing
|
||||
Market to investors for downstream portfolio introductions. Investors recommend tools to their portfolio companies.
|
||||
|
||||
### 134. Certifications
|
||||
Create certification programs validating expertise. Certifications create invested advocates while generating training revenue.
|
||||
|
||||
### 135. Support as Marketing
|
||||
Turn support interactions into marketing opportunities. Exceptional support creates stories customers share.
|
||||
|
||||
### 136. Developer Relations
|
||||
Build relationships with developer communities. DevRel creates advocates who recommend your product to peers.
|
||||
|
||||
---
|
||||
|
||||
## Audience-Specific
|
||||
|
||||
### 137. Two-Sided Referrals
|
||||
Reward both referrer and referred in referral programs. Dual incentives motivate sharing while welcoming new users.
|
||||
|
||||
### 138. Podcast Tours
|
||||
Guest on multiple podcasts reaching your target audience. Podcast tours create compounding awareness across shows.
|
||||
|
||||
### 139. Customer Language
|
||||
Use the exact words your customers use. Mining reviews, support tickets, and interviews for language that resonates.
|
||||
## Ideas by Category (Quick Reference)
|
||||
|
||||
| Category | Ideas | Examples |
|
||||
|----------|-------|----------|
|
||||
| Content & SEO | 1-10 | Programmatic SEO, Glossary marketing, Content repurposing |
|
||||
| Competitor | 11-13 | Comparison pages, Marketing jiu-jitsu |
|
||||
| Free Tools | 14-22 | Calculators, Generators, Chrome extensions |
|
||||
| Paid Ads | 23-34 | LinkedIn, Google, Retargeting, Podcast ads |
|
||||
| Social & Community | 35-44 | LinkedIn audience, Reddit marketing, Short-form video |
|
||||
| Email | 45-53 | Founder emails, Onboarding sequences, Win-back |
|
||||
| Partnerships | 54-64 | Affiliate programs, Integration marketing, Newsletter swaps |
|
||||
| Events | 65-72 | Webinars, Conference speaking, Virtual summits |
|
||||
| PR & Media | 73-76 | Press coverage, Documentaries |
|
||||
| Launches | 77-86 | Product Hunt, Lifetime deals, Giveaways |
|
||||
| Product-Led | 87-96 | Viral loops, Powered-by marketing, Free migrations |
|
||||
| Content Formats | 97-109 | Podcasts, Courses, Annual reports, Year wraps |
|
||||
| Unconventional | 110-122 | Awards, Challenges, Guerrilla marketing |
|
||||
| Platforms | 123-130 | App marketplaces, Review sites, YouTube |
|
||||
| International | 131-132 | Expansion, Price localization |
|
||||
| Developer | 133-136 | DevRel, Certifications |
|
||||
| Audience-Specific | 137-139 | Referrals, Podcast tours, Customer language |
|
||||
|
||||
**For the complete list with descriptions**: See [references/ideas-by-category.md](references/ideas-by-category.md)
|
||||
|
||||
---
|
||||
|
||||
## Implementation Tips
|
||||
|
||||
When suggesting ideas, consider:
|
||||
### By Stage
|
||||
|
||||
**By Stage:**
|
||||
- Pre-launch: Waitlist referrals, early access, Product Hunt prep
|
||||
- Early stage: Content, SEO, community, founder-led sales
|
||||
- Growth stage: Paid acquisition, partnerships, events
|
||||
- Scale: Brand, international, acquisitions
|
||||
**Pre-launch:**
|
||||
- Waitlist referrals (#79)
|
||||
- Early access pricing (#81)
|
||||
- Product Hunt prep (#78)
|
||||
|
||||
**By Budget:**
|
||||
- Free: Content, SEO, community, social media
|
||||
- Low budget: Targeted ads, sponsorships, tools
|
||||
- Medium budget: Events, partnerships, PR
|
||||
- High budget: Acquisitions, conferences, brand campaigns
|
||||
**Early stage:**
|
||||
- Content & SEO (#1-10)
|
||||
- Community (#35)
|
||||
- Founder-led sales (#47)
|
||||
|
||||
**By Timeline:**
|
||||
- Quick wins: Ads, email, social posts
|
||||
- Medium-term: Content, SEO, community building
|
||||
- Long-term: Brand, thought leadership, platform effects
|
||||
**Growth stage:**
|
||||
- Paid acquisition (#23-34)
|
||||
- Partnerships (#54-64)
|
||||
- Events (#65-72)
|
||||
|
||||
**Scale:**
|
||||
- Brand campaigns
|
||||
- International (#131-132)
|
||||
- Media acquisitions (#73)
|
||||
|
||||
### By Budget
|
||||
|
||||
**Free:**
|
||||
- Content & SEO
|
||||
- Community building
|
||||
- Social media
|
||||
- Comment marketing
|
||||
|
||||
**Low budget:**
|
||||
- Targeted ads
|
||||
- Sponsorships
|
||||
- Free tools
|
||||
|
||||
**Medium budget:**
|
||||
- Events
|
||||
- Partnerships
|
||||
- PR
|
||||
|
||||
**High budget:**
|
||||
- Acquisitions
|
||||
- Conferences
|
||||
- Brand campaigns
|
||||
|
||||
### By Timeline
|
||||
|
||||
**Quick wins:**
|
||||
- Ads, email, social posts
|
||||
|
||||
**Medium-term:**
|
||||
- Content, SEO, community
|
||||
|
||||
**Long-term:**
|
||||
- Brand, thought leadership, platform effects
|
||||
|
||||
---
|
||||
|
||||
## Top Ideas by Use Case
|
||||
|
||||
### Need Leads Fast
|
||||
- Google Ads (#31) - High-intent search
|
||||
- LinkedIn Ads (#28) - B2B targeting
|
||||
- Engineering as Marketing (#15) - Free tool lead gen
|
||||
|
||||
### Building Authority
|
||||
- Conference Speaking (#70)
|
||||
- Book Marketing (#104)
|
||||
- Podcasts (#107)
|
||||
|
||||
### Low Budget Growth
|
||||
- Easy Keyword Ranking (#1)
|
||||
- Reddit Marketing (#38)
|
||||
- Comment Marketing (#44)
|
||||
|
||||
### Product-Led Growth
|
||||
- Viral Loops (#93)
|
||||
- Powered By Marketing (#87)
|
||||
- In-App Upsells (#91)
|
||||
|
||||
### Enterprise Sales
|
||||
- Investor Marketing (#133)
|
||||
- Expert Networks (#57)
|
||||
- Conference Sponsorship (#72)
|
||||
|
||||
---
|
||||
|
||||
## Output Format
|
||||
|
||||
When recommending ideas, provide for each:
|
||||
|
||||
- **Idea name**: One-line description
|
||||
- **Why it fits**: Connection to their situation
|
||||
- **How to start**: First 2-3 implementation steps
|
||||
- **Expected outcome**: What success looks like
|
||||
- **Resources needed**: Time, budget, skills required
|
||||
|
||||
---
|
||||
|
||||
@@ -539,20 +152,7 @@ When suggesting ideas, consider:
|
||||
1. What's your current stage and main growth goal?
|
||||
2. What's your marketing budget and team size?
|
||||
3. What have you already tried that worked or didn't?
|
||||
4. What competitor tactics do you admire or want to counter?
|
||||
|
||||
---
|
||||
|
||||
## Output Format
|
||||
|
||||
When recommending ideas:
|
||||
|
||||
**For each recommended idea:**
|
||||
- **Idea name**: One-line description
|
||||
- **Why it fits**: Connection to their situation
|
||||
- **How to start**: First 2-3 implementation steps
|
||||
- **Expected outcome**: What success looks like
|
||||
- **Resources needed**: Time, budget, skills required
|
||||
4. What competitor tactics do you admire?
|
||||
|
||||
---
|
||||
|
||||
@@ -562,5 +162,4 @@ When recommending ideas:
|
||||
- **competitor-alternatives**: For comparison pages (#11)
|
||||
- **email-sequence**: For email marketing tactics
|
||||
- **free-tool-strategy**: For engineering as marketing (#15)
|
||||
- **page-cro**: For landing page optimization
|
||||
- **ab-test-setup**: For testing marketing experiments
|
||||
- **referral-program**: For viral growth (#93)
|
||||
|
||||
Reference in New Issue
Block a user