Optimize skill files for AI agent use with progressive disclosure
- Fix marketplace.json: add 2 missing skills (content-strategy, product-marketing-context) - Refactor 10 skills over 500 lines to use references/ folders: - email-sequence: 926 → 291 lines - social-content: 809 → 276 lines - competitor-alternatives: 750 → 253 lines - pricing-strategy: 712 → 226 lines - programmatic-seo: 628 → 235 lines - referral-program: 604 → 239 lines - schema-markup: 598 → 175 lines - free-tool-strategy: 576 → 176 lines - paywall-upgrade-cro: 572 → 224 lines - marketing-ideas: 566 → 165 lines Each skill now has core workflow in SKILL.md (<500 lines) with detailed content in references/ folder for progressive disclosure. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
@@ -14,21 +14,11 @@ If `.claude/product-marketing-context.md` exists, read it before asking question
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Before designing a tool strategy, understand:
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1. **Business Context**
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- What's the core product/service?
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- Who is the target audience?
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- What problems do they have?
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1. **Business Context** - What's the core product? Who is the target audience? What problems do they have?
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2. **Goals**
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- Lead generation primary goal?
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- SEO/traffic acquisition?
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- Brand awareness?
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- Product education?
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2. **Goals** - Lead generation? SEO/traffic? Brand awareness? Product education?
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3. **Resources**
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- Technical capacity to build?
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- Ongoing maintenance bandwidth?
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- Budget for promotion?
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3. **Resources** - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion?
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---
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@@ -51,114 +41,21 @@ Before designing a tool strategy, understand:
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### 4. Worth the Investment
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- Lead value × expected leads > build cost + maintenance
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- Consider SEO value
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- Consider brand halo effect
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---
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## Tool Types
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## Tool Types Overview
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### Calculators
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| Type | Examples | Best For |
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|------|----------|----------|
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| Calculators | ROI, savings, pricing estimators | Decisions involving numbers |
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| Generators | Templates, policies, names | Creating something quickly |
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| Analyzers | Website graders, SEO auditors | Evaluating existing work |
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| Testers | Meta tag preview, speed tests | Checking if something works |
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| Libraries | Icon sets, templates, snippets | Reference material |
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| Interactive | Tutorials, playgrounds, quizzes | Learning/understanding |
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**Best for**: Decisions involving numbers, comparisons, estimates
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**Examples**:
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- ROI calculator
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- Savings calculator
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- Cost comparison tool
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- Salary calculator
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- Tax estimator
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**Why they work**:
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- Personalized output
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- High perceived value
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- Share-worthy results
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- Clear problem → solution
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### Generators
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**Best for**: Creating something useful quickly
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**Examples**:
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- Policy generator
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- Template generator
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- Name/tagline generator
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- Email subject line generator
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- Resume builder
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**Why they work**:
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- Tangible output
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- Saves time
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- Easily shared
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- Repeat usage
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### Analyzers/Auditors
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**Best for**: Evaluating existing work or assets
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**Examples**:
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- Website grader
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- SEO analyzer
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- Email subject tester
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- Headline analyzer
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- Security checker
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**Why they work**:
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- Curiosity-driven
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- Personalized insights
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- Creates awareness of problems
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- Natural lead to solution
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### Testers/Validators
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**Best for**: Checking if something works
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**Examples**:
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- Meta tag preview
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- Email rendering test
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- Accessibility checker
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- Mobile-friendly test
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- Speed test
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**Why they work**:
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- Immediate utility
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- Bookmark-worthy
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- Repeat usage
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- Professional necessity
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### Libraries/Resources
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**Best for**: Reference material
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**Examples**:
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- Icon library
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- Template library
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- Code snippet library
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- Example gallery
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- Directory
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**Why they work**:
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- High SEO value
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- Ongoing traffic
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- Establishes authority
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- Linkable asset
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### Interactive Educational
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**Best for**: Learning/understanding
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**Examples**:
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- Interactive tutorials
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- Code playgrounds
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- Visual explainers
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- Quizzes/assessments
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- Simulators
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**Why they work**:
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- Engages deeply
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- Demonstrates expertise
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- Shareable
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- Memory-creating
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**For detailed tool types and examples**: See [references/tool-types.md](references/tool-types.md)
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---
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@@ -166,277 +63,84 @@ Before designing a tool strategy, understand:
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### Start with Pain Points
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1. **What problems does your audience Google?**
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- Search query research
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- Common questions
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- "How to" searches
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1. **What problems does your audience Google?** - Search query research, common questions
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2. **What manual processes are tedious?**
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- Tasks done in spreadsheets
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- Repetitive calculations
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- Copy-paste workflows
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2. **What manual processes are tedious?** - Spreadsheet tasks, repetitive calculations
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3. **What do they need before buying your product?**
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- Assessments of current state
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- Planning/scoping
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- Comparisons
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3. **What do they need before buying your product?** - Assessments, planning, comparisons
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4. **What information do they wish they had?**
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- Data they can't easily access
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- Personalized insights
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- Industry benchmarks
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4. **What information do they wish they had?** - Data they can't easily access, benchmarks
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### Validate the Idea
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**Search demand:**
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- Is there search volume for this problem?
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- What keywords would rank?
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- How competitive?
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- **Search demand**: Is there search volume? How competitive?
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- **Uniqueness**: What exists? How can you be 10x better?
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- **Lead quality**: Does this audience match buyers?
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- **Build feasibility**: How complex? Can you scope an MVP?
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**Uniqueness:**
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- What exists already?
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- How can you be 10x better or different?
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- What's your unique angle?
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---
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**Lead quality:**
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- Does this problem-audience match buyers?
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- Will users be your target customers?
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- Is there a natural path to your product?
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## Lead Capture Strategy
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**Build feasibility:**
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- How complex to build?
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- Can you scope an MVP?
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- Ongoing maintenance burden?
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### Gating Options
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| Approach | Pros | Cons |
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|----------|------|------|
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| Fully gated | Maximum capture | Lower usage |
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| Partially gated | Balance of both | Common pattern |
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| Ungated + optional | Maximum reach | Lower capture |
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| Ungated entirely | Pure SEO/brand | No direct leads |
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### Lead Capture Best Practices
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- Value exchange clear: "Get your full report"
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- Minimal friction: Email only
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- Show preview of what they'll get
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- Optional: Segment by asking one qualifying question
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---
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## SEO Considerations
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### Keyword Strategy
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**Tool landing page**: "[thing] calculator", "[thing] generator", "free [tool type]"
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**Tool landing page:**
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- "[thing] calculator"
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- "[thing] generator"
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- "free [tool type]"
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- "[industry] [tool type]"
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**Supporting content:**
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- "How to [use case]"
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- "What is [concept tool helps with]"
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- Blog posts that link to tool
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**Supporting content**: "How to [use case]", "What is [concept]"
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### Link Building
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Free tools attract links because:
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- Genuinely useful (people reference them)
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- Unique (can't link to just any page)
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- Shareable (social amplification)
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**Outreach opportunities:**
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- Roundup posts ("best free tools for X")
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- Resource pages
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- Industry publications
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- Blogs writing about the problem
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### Technical SEO
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- Fast load time critical
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- Mobile-friendly essential
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- Crawlable content (not just JS app)
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- Proper meta tags
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- Schema markup if applicable
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---
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## Lead Capture Strategy
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### When to Gate
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**Fully gated (email required to use):**
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- High-value, unique tools
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- Personalized reports
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- Risk: Lower usage
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**Partially gated (email for full results):**
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- Show preview, gate details
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- Better balance
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- Most common pattern
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**Ungated with optional capture:**
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- Tool is free to use
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- Email to save/share results
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- Highest usage, lower capture
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**Ungated entirely:**
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- Pure SEO/brand play
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- No direct leads
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- Maximum reach
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### Lead Capture Best Practices
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- Value exchange clear: "Get your full report"
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- Minimal friction: Email only
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- Show preview of what they'll get
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- Optional: Segment by asking one qualifying question
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### Post-Capture
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- Immediate email with results/link
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- Nurture sequence relevant to tool topic
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- Clear path to main product
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- Don't spam—provide value
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---
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## Build vs. Buy vs. Embed
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## Build vs. Buy
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### Build Custom
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**When:**
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- Unique concept, nothing exists
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- Core to brand/product
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- High strategic value
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- Have development capacity
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**Consider:**
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- Development time
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- Ongoing maintenance
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- Hosting costs
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- Bug fixes
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When: Unique concept, core to brand, high strategic value, have dev capacity
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### Use No-Code Tools
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**Options:**
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- Outgrow, Involve.me (calculators/quizzes)
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- Typeform, Tally (forms/quizzes)
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- Notion, Coda (databases)
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- Bubble, Webflow (apps)
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**When:**
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- Speed to market
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- Limited dev resources
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- Testing concept viability
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Options: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow
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When: Speed to market, limited dev resources, testing concept
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### Embed Existing
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**When:**
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- Something good already exists
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- White-label options available
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- Not core differentiator
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**Consider:**
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- Branding limitations
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- Dependency on third party
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- Cost vs. build
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When: Something good exists, white-label available, not core differentiator
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---
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## MVP Scope
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### Minimum Viable Tool
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1. **Core functionality only**
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- Does the one thing
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- No bells and whistles
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- Works reliably
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2. **Essential UX**
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- Clear input
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- Obvious output
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- Mobile works
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3. **Basic lead capture**
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- Email collection works
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- Leads go somewhere useful
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- Follow-up exists
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1. Core functionality only—does the one thing, works reliably
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2. Essential UX—clear input, obvious output, mobile works
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3. Basic lead capture—email collection, leads go somewhere useful
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|
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### What to Skip Initially
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- Account creation
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- Saving results
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- Advanced features
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- Perfect design
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- Every edge case
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### Iterate Based on Use
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- Track where users drop off
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- See what questions they have
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- Add features that get requested
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- Improve based on data
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Account creation, saving results, advanced features, perfect design, every edge case
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|
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---
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## Promotion Strategy
|
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### Launch
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|
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**Owned channels:**
|
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- Email list announcement
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- Blog post / landing page
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- Social media
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- Product hunt (if applicable)
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|
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**Outreach:**
|
||||
- Relevant newsletters
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- Industry publications
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- Bloggers in space
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- Social influencers
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### Ongoing
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**SEO:**
|
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- Target tool-related keywords
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- Supporting content
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- Link building
|
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|
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**Social:**
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- Share interesting results (anonymized)
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- Use case examples
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- Tips for using the tool
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**Product integration:**
|
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- Mention in sales process
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- Link from related product features
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- Include in email sequences
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|
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---
|
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|
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## Measurement
|
||||
|
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### Metrics to Track
|
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|
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**Acquisition:**
|
||||
- Traffic to tool
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||||
- Traffic sources
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- Keyword rankings
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- Backlinks acquired
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|
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**Engagement:**
|
||||
- Tool usage/completions
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- Time spent
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- Return visitors
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- Shares
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|
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**Conversion:**
|
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- Email captures
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- Lead quality score
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- MQLs generated
|
||||
- Pipeline influenced
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- Customers attributed
|
||||
|
||||
### Attribution
|
||||
|
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- UTM parameters for paid promotion
|
||||
- Separate landing page for organic
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- Track lead source through funnel
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- Survey new customers
|
||||
|
||||
---
|
||||
|
||||
## Evaluation Framework
|
||||
|
||||
### Tool Idea Scorecard
|
||||
## Evaluation Scorecard
|
||||
|
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Rate each factor 1-5:
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||||
|
||||
@@ -444,123 +148,20 @@ Rate each factor 1-5:
|
||||
|--------|-------|
|
||||
| Search demand exists | ___ |
|
||||
| Audience match to buyers | ___ |
|
||||
| Uniqueness vs. existing tools | ___ |
|
||||
| Uniqueness vs. existing | ___ |
|
||||
| Natural path to product | ___ |
|
||||
| Build feasibility | ___ |
|
||||
| Maintenance burden (inverse) | ___ |
|
||||
| Link-building potential | ___ |
|
||||
| Share-worthiness | ___ |
|
||||
|
||||
**25+**: Strong candidate
|
||||
**15-24**: Promising, needs refinement
|
||||
**<15**: Reconsider or scope differently
|
||||
|
||||
### ROI Projection
|
||||
|
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```
|
||||
Estimated monthly leads: [X]
|
||||
Lead-to-customer rate: [Y%]
|
||||
Average customer value: [$Z]
|
||||
|
||||
Monthly value: X × Y% × $Z = $___
|
||||
|
||||
Build cost: $___
|
||||
Monthly maintenance: $___
|
||||
|
||||
Payback period: Build cost / (Monthly value - Monthly maintenance)
|
||||
```
|
||||
|
||||
---
|
||||
|
||||
## Output Format
|
||||
|
||||
### Tool Strategy Document
|
||||
|
||||
```
|
||||
# Free Tool Strategy: [Tool Name]
|
||||
|
||||
## Concept
|
||||
[What it does in one paragraph]
|
||||
|
||||
## Target Audience
|
||||
[Who uses it, what problem it solves]
|
||||
|
||||
## Lead Generation Fit
|
||||
[How this connects to your product/sales]
|
||||
|
||||
## SEO Opportunity
|
||||
- Target keywords: [list]
|
||||
- Search volume: [estimate]
|
||||
- Competition: [assessment]
|
||||
|
||||
## Build Approach
|
||||
- Custom / No-code / Embed
|
||||
- MVP scope: [core features]
|
||||
- Estimated effort: [time/cost]
|
||||
|
||||
## Lead Capture Strategy
|
||||
- Gating approach: [Full/Partial/Ungated]
|
||||
- Capture mechanism: [description]
|
||||
- Follow-up sequence: [outline]
|
||||
|
||||
## Success Metrics
|
||||
- [Metric 1]: [Target]
|
||||
- [Metric 2]: [Target]
|
||||
|
||||
## Promotion Plan
|
||||
- Launch: [channels]
|
||||
- Ongoing: [strategy]
|
||||
|
||||
## Timeline
|
||||
- Phase 1: [scope] - [timeframe]
|
||||
- Phase 2: [scope] - [timeframe]
|
||||
```
|
||||
|
||||
### Implementation Spec
|
||||
If moving forward with build
|
||||
|
||||
### Promotion Plan
|
||||
Detailed launch and ongoing strategy
|
||||
|
||||
---
|
||||
|
||||
## Example Tool Concepts by Business Type
|
||||
|
||||
### SaaS Product
|
||||
- Product ROI calculator
|
||||
- Competitor comparison tool
|
||||
- Readiness assessment quiz
|
||||
- Template library for use case
|
||||
|
||||
### Agency/Services
|
||||
- Industry benchmark tool
|
||||
- Project scoping calculator
|
||||
- Portfolio review tool
|
||||
- Cost estimator
|
||||
|
||||
### E-commerce
|
||||
- Product finder quiz
|
||||
- Comparison tool
|
||||
- Size/fit calculator
|
||||
- Savings calculator
|
||||
|
||||
### Developer Tools
|
||||
- Code snippet library
|
||||
- Testing/preview tool
|
||||
- Documentation generator
|
||||
- Interactive tutorials
|
||||
|
||||
### Finance
|
||||
- Financial calculators
|
||||
- Investment comparison
|
||||
- Budget planner
|
||||
- Tax estimator
|
||||
**25+**: Strong candidate | **15-24**: Promising | **<15**: Reconsider
|
||||
|
||||
---
|
||||
|
||||
## Task-Specific Questions
|
||||
|
||||
1. What existing tools do they use for workarounds?
|
||||
1. What existing tools does your audience use for workarounds?
|
||||
2. How do you currently generate leads?
|
||||
3. What technical resources are available?
|
||||
4. What's the timeline and budget?
|
||||
@@ -573,4 +174,3 @@ Detailed launch and ongoing strategy
|
||||
- **seo-audit**: For SEO-optimizing the tool
|
||||
- **analytics-tracking**: For measuring tool usage
|
||||
- **email-sequence**: For nurturing leads from the tool
|
||||
- **programmatic-seo**: For building tool-based pages at scale
|
||||
|
||||
208
skills/free-tool-strategy/references/tool-types.md
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208
skills/free-tool-strategy/references/tool-types.md
Normal file
@@ -0,0 +1,208 @@
|
||||
# Free Tool Types Reference
|
||||
|
||||
Detailed guide to each type of marketing tool you can build.
|
||||
|
||||
## Calculators
|
||||
|
||||
**Best for**: Decisions involving numbers, comparisons, estimates
|
||||
|
||||
**Examples**:
|
||||
- ROI calculator
|
||||
- Savings calculator
|
||||
- Cost comparison tool
|
||||
- Salary calculator
|
||||
- Tax estimator
|
||||
- Pricing estimator
|
||||
- Compound interest calculator
|
||||
- Break-even calculator
|
||||
|
||||
**Why they work**:
|
||||
- Personalized output
|
||||
- High perceived value
|
||||
- Share-worthy results
|
||||
- Clear problem → solution
|
||||
|
||||
**Implementation tips**:
|
||||
- Keep inputs simple
|
||||
- Show calculations transparently
|
||||
- Make results shareable
|
||||
- Add "powered by" branding
|
||||
|
||||
---
|
||||
|
||||
## Generators
|
||||
|
||||
**Best for**: Creating something useful quickly
|
||||
|
||||
**Examples**:
|
||||
- Policy generator (privacy, terms)
|
||||
- Template generator
|
||||
- Name/tagline generator
|
||||
- Email subject line generator
|
||||
- Resume builder
|
||||
- Color palette generator
|
||||
- Logo maker
|
||||
- Contract generator
|
||||
|
||||
**Why they work**:
|
||||
- Tangible output
|
||||
- Saves time
|
||||
- Easily shared
|
||||
- Repeat usage
|
||||
|
||||
**Implementation tips**:
|
||||
- Output should be immediately usable
|
||||
- Allow customization
|
||||
- Offer download/export options
|
||||
- Include email gating for premium outputs
|
||||
|
||||
---
|
||||
|
||||
## Analyzers/Auditors
|
||||
|
||||
**Best for**: Evaluating existing work or assets
|
||||
|
||||
**Examples**:
|
||||
- Website grader
|
||||
- SEO analyzer
|
||||
- Email subject tester
|
||||
- Headline analyzer
|
||||
- Security checker
|
||||
- Performance auditor
|
||||
- Accessibility checker
|
||||
- Code quality analyzer
|
||||
|
||||
**Why they work**:
|
||||
- Curiosity-driven
|
||||
- Personalized insights
|
||||
- Creates awareness of problems
|
||||
- Natural lead to solution
|
||||
|
||||
**Implementation tips**:
|
||||
- Score or grade for gamification
|
||||
- Benchmark against averages
|
||||
- Provide actionable recommendations
|
||||
- Follow up with improvement offers
|
||||
|
||||
---
|
||||
|
||||
## Testers/Validators
|
||||
|
||||
**Best for**: Checking if something works
|
||||
|
||||
**Examples**:
|
||||
- Meta tag preview
|
||||
- Email rendering test
|
||||
- Mobile-friendly test
|
||||
- Speed test
|
||||
- DNS checker
|
||||
- SSL certificate checker
|
||||
- Redirect checker
|
||||
- Broken link finder
|
||||
|
||||
**Why they work**:
|
||||
- Immediate utility
|
||||
- Bookmark-worthy
|
||||
- Repeat usage
|
||||
- Professional necessity
|
||||
|
||||
**Implementation tips**:
|
||||
- Fast results are essential
|
||||
- Show pass/fail clearly
|
||||
- Provide fix instructions
|
||||
- Integrate with your product where relevant
|
||||
|
||||
---
|
||||
|
||||
## Libraries/Resources
|
||||
|
||||
**Best for**: Reference material
|
||||
|
||||
**Examples**:
|
||||
- Icon library
|
||||
- Template library
|
||||
- Code snippet library
|
||||
- Example gallery
|
||||
- Industry directory
|
||||
- Resource list
|
||||
- Swipe file collection
|
||||
- Font pairing tool
|
||||
|
||||
**Why they work**:
|
||||
- High SEO value
|
||||
- Ongoing traffic
|
||||
- Establishes authority
|
||||
- Linkable asset
|
||||
|
||||
**Implementation tips**:
|
||||
- Make searchable/filterable
|
||||
- Allow easy copying/downloading
|
||||
- Update regularly
|
||||
- Accept community submissions
|
||||
|
||||
---
|
||||
|
||||
## Interactive Educational
|
||||
|
||||
**Best for**: Learning/understanding
|
||||
|
||||
**Examples**:
|
||||
- Interactive tutorials
|
||||
- Code playgrounds
|
||||
- Visual explainers
|
||||
- Quizzes/assessments
|
||||
- Simulators
|
||||
- Comparison tools
|
||||
- Decision trees
|
||||
- Configurators
|
||||
|
||||
**Why they work**:
|
||||
- Engages deeply
|
||||
- Demonstrates expertise
|
||||
- Shareable
|
||||
- Memory-creating
|
||||
|
||||
**Implementation tips**:
|
||||
- Make it hands-on
|
||||
- Show immediate feedback
|
||||
- Lead to deeper resources
|
||||
- Capture engaged users
|
||||
|
||||
---
|
||||
|
||||
## Tool Concept Examples by Industry
|
||||
|
||||
### SaaS Product
|
||||
- Product ROI calculator
|
||||
- Competitor comparison tool
|
||||
- Readiness assessment quiz
|
||||
- Template library for use case
|
||||
- Feature configurator
|
||||
|
||||
### Agency/Services
|
||||
- Industry benchmark tool
|
||||
- Project scoping calculator
|
||||
- Portfolio review tool
|
||||
- Cost estimator
|
||||
- Proposal generator
|
||||
|
||||
### E-commerce
|
||||
- Product finder quiz
|
||||
- Comparison tool
|
||||
- Size/fit calculator
|
||||
- Savings calculator
|
||||
- Gift finder
|
||||
|
||||
### Developer Tools
|
||||
- Code snippet library
|
||||
- Testing/preview tool
|
||||
- Documentation generator
|
||||
- Interactive tutorials
|
||||
- API playground
|
||||
|
||||
### Finance
|
||||
- Financial calculators
|
||||
- Investment comparison
|
||||
- Budget planner
|
||||
- Tax estimator
|
||||
- Loan calculator
|
||||
Reference in New Issue
Block a user