Add experiment ideas sections to all CRO skills
Adds curated A/B test experiments from SaaS CRO playbook to: - page-cro: homepage, pricing, demo, resource page experiments - signup-flow-cro: form design, copy, trial, post-submit experiments - onboarding-cro: flow simplification, guided experience, personalization - form-cro: structure, copy, mobile, type-specific experiments - popup-cro: placement, triggers, messaging, personalization - paywall-upgrade-cro: triggers, design, pricing, trials, personalization Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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## Experiment Ideas
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### Form Design Experiments
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**Layout & Structure**
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- Single-step vs. multi-step signup flow
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- Multi-step with progress bar vs. without
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- 1-column vs. 2-column field layout
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- Form embedded on page vs. separate signup page
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- Horizontal vs. vertical field alignment
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**Field Optimization**
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- Reduce to minimum fields (email + password only)
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- Add or remove phone number field
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- Single "Name" field vs. "First/Last" split
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- Add or remove company/organization field
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- Test required vs. optional field balance
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**Authentication Options**
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- Add SSO options (Google, Microsoft, GitHub, LinkedIn)
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- SSO prominent vs. email form prominent
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- Test which SSO options resonate (varies by audience)
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- SSO-only vs. SSO + email option
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**Visual Design**
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- Test button colors and sizes for CTA prominence
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- Plain background vs. product-related visuals
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- Test form container styling (card vs. minimal)
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- Mobile-optimized layout testing
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### Copy & Messaging Experiments
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**Headlines & CTAs**
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- Test headline variations above signup form
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- CTA button text: "Create Account" vs. "Start Free Trial" vs. "Get Started"
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- Add clarity around trial length in CTA
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- Test value proposition emphasis in form header
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**Microcopy**
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- Field labels: minimal vs. descriptive
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- Placeholder text optimization
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- Error message clarity and tone
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- Password requirement display (upfront vs. on error)
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**Trust Elements**
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- Add social proof next to signup form
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- Test trust badges near form (security, compliance)
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- Add "No credit card required" messaging
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- Include privacy assurance copy
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### Trial & Commitment Experiments
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**Free Trial Variations**
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- Credit card required vs. not required for trial
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- Test trial length impact (7 vs. 14 vs. 30 days)
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- Freemium vs. free trial model
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- Trial with limited features vs. full access
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**Friction Points**
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- Email verification required vs. delayed vs. removed
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- Test CAPTCHA impact on completion
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- Terms acceptance checkbox vs. implicit acceptance
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- Phone verification for high-value accounts
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### Post-Submit Experiments
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- Clear next steps messaging after signup
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- Instant product access vs. email confirmation first
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- Personalized welcome message based on signup data
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- Auto-login after signup vs. require login
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## Questions to Ask
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If you need more context:
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