Add experiment ideas sections to all CRO skills

Adds curated A/B test experiments from SaaS CRO playbook to:
- page-cro: homepage, pricing, demo, resource page experiments
- signup-flow-cro: form design, copy, trial, post-submit experiments
- onboarding-cro: flow simplification, guided experience, personalization
- form-cro: structure, copy, mobile, type-specific experiments
- popup-cro: placement, triggers, messaging, personalization
- paywall-upgrade-cro: triggers, design, pricing, trials, personalization

Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
This commit is contained in:
Corey Haines
2026-01-15 16:20:29 -08:00
parent 48f9f9ce79
commit a3f13c9dd7
6 changed files with 599 additions and 0 deletions

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@@ -327,6 +327,93 @@ For each issue:
---
## Experiment Ideas
### Flow Simplification Experiments
**Reduce Friction**
- Add or remove email verification during onboarding
- Test empty states vs. pre-populated dummy data
- Provide pre-filled templates to accelerate setup
- Add OAuth options for faster account linking
- Reduce number of required onboarding steps
**Step Sequencing**
- Test different ordering of onboarding steps
- Lead with highest-value features first
- Move friction-heavy steps later in flow
- Test required vs. optional step balance
**Progress & Motivation**
- Add progress bars or completion percentages
- Test onboarding checklists (3-5 items vs. 5-7 items)
- Gamify milestones with badges or rewards
- Show "X% complete" messaging
---
### Guided Experience Experiments
**Product Tours**
- Add interactive product tours (Navattic, Storylane)
- Test tooltip-based guidance vs. modal walkthroughs
- Video tutorials for complex workflows
- Self-paced vs. guided tour options
**CTA Optimization**
- Test CTA text variations during onboarding
- Test CTA placement within onboarding screens
- Add in-app tooltips for advanced features
- Sticky CTAs that persist during onboarding
---
### Personalization Experiments
**User Segmentation**
- Segment users by role to show relevant features
- Segment by goal to customize onboarding path
- Create role-specific dashboards
- Ask use-case question to personalize flow
**Dynamic Content**
- Personalized welcome messages
- Industry-specific examples and templates
- Dynamic feature recommendations based on answers
---
### Quick Wins & Engagement Experiments
**Time-to-Value**
- Highlight quick wins early ("Complete your first X")
- Show success messages after key actions
- Display progress celebrations at milestones
- Suggest next steps after each completion
**Support & Help**
- Offer free onboarding calls for complex products
- Add contextual help throughout onboarding
- Test chat support availability during onboarding
- Proactive outreach for stuck users
---
### Email & Multi-Channel Experiments
**Onboarding Emails**
- Personalized welcome email from founder
- Behavior-based emails (triggered by actions/inactions)
- Test email timing and frequency
- Include quick tips and video content
**Feedback Loops**
- Add NPS survey during onboarding
- Ask "What's blocking you?" for incomplete users
- Follow-up based on NPS score
---
## Questions to Ask
If you need more context: