Add experiment ideas sections to all CRO skills
Adds curated A/B test experiments from SaaS CRO playbook to: - page-cro: homepage, pricing, demo, resource page experiments - signup-flow-cro: form design, copy, trial, post-submit experiments - onboarding-cro: flow simplification, guided experience, personalization - form-cro: structure, copy, mobile, type-specific experiments - popup-cro: placement, triggers, messaging, personalization - paywall-upgrade-cro: triggers, design, pricing, trials, personalization Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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@@ -325,6 +325,86 @@ Ideas to A/B test with expected outcomes
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## Experiment Ideas
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### Form Structure Experiments
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**Layout & Flow**
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- Single-step form vs. multi-step with progress bar
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- 1-column vs. 2-column field layout
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- Form embedded on page vs. separate page
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- Vertical vs. horizontal field alignment
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- Form above fold vs. after content
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**Field Optimization**
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- Reduce to minimum viable fields
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- Add or remove phone number field
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- Add or remove company/organization field
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- Test required vs. optional field balance
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- Use field enrichment to auto-fill known data
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- Hide fields for returning/known visitors
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**Smart Forms**
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- Add real-time validation for emails and phone numbers
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- Progressive profiling (ask more over time)
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- Conditional fields based on earlier answers
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- Auto-suggest for company names
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### Copy & Design Experiments
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**Labels & Microcopy**
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- Test field label clarity and length
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- Placeholder text optimization
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- Help text: show vs. hide vs. on-hover
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- Error message tone (friendly vs. direct)
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**CTAs & Buttons**
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- Button text variations ("Submit" vs. "Get My Quote" vs. specific action)
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- Button color and size testing
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- Button placement relative to fields
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**Trust Elements**
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- Add privacy assurance near form
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- Show trust badges next to submit
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- Add testimonial near form
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- Display expected response time
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### Form Type-Specific Experiments
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**Demo Request Forms**
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- Test with/without phone number requirement
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- Add "preferred contact method" choice
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- Include "What's your biggest challenge?" question
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- Test calendar embed vs. form submission
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**Lead Capture Forms**
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- Email-only vs. email + name
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- Test value proposition messaging above form
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- Gated vs. ungated content strategies
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- Post-submission enrichment questions
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**Contact Forms**
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- Add department/topic routing dropdown
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- Test with/without message field requirement
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- Show alternative contact methods (chat, phone)
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- Expected response time messaging
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### Mobile & UX Experiments
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- Larger touch targets for mobile
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- Test appropriate keyboard types by field
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- Sticky submit button on mobile
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- Auto-focus first field on page load
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- Test form container styling (card vs. minimal)
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## Questions to Ask
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If you need more context:
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