Refactor remaining skills for progressive disclosure
Phase 2 refactoring of skills >500 lines and medium-sized skills: - paid-ads: 553 → 297 lines - Extract ad-copy-templates.md, audience-targeting.md, platform-setup-checklists.md - analytics-tracking: 541 → 292 lines - Extract ga4-implementation.md, gtm-implementation.md, event-library.md - ab-test-setup: 510 → 264 lines - Extract test-templates.md, sample-size-guide.md - copywriting: 458 → 248 lines - Extract copy-frameworks.md (headline formulas, section types) - page-cro: 336 → 180 lines - Extract experiments.md (experiment ideas by page type) - onboarding-cro: 435 → 218 lines - Extract experiments.md (onboarding experiment ideas) All skills now use progressive disclosure with references/ folders, keeping SKILL.md files focused on core workflow while detailed content is available when needed. Co-Authored-By: Claude Opus 4.5 <noreply@anthropic.com>
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Corey Haines
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skills/page-cro/references/experiments.md
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skills/page-cro/references/experiments.md
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# Page CRO Experiment Ideas
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Comprehensive list of A/B tests and experiments organized by page type.
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## Homepage Experiments
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### Hero Section
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| Test | Hypothesis |
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|------|------------|
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| Headline variations | Specific vs. abstract messaging |
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| Subheadline clarity | Add/refine to support headline |
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| CTA above fold | Include or exclude prominent CTA |
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| Hero visual format | Screenshot vs. GIF vs. illustration vs. video |
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| CTA button color | Test contrast and visibility |
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| CTA button text | "Start Free Trial" vs. "Get Started" vs. "See Demo" |
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| Interactive demo | Engage visitors immediately with product |
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### Trust & Social Proof
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| Test | Hypothesis |
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|------|------------|
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| Logo placement | Hero section vs. below fold |
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| Case study in hero | Show results immediately |
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| Trust badges | Add security, compliance, awards |
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| Social proof in headline | "Join 10,000+ teams" messaging |
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| Testimonial placement | Above fold vs. dedicated section |
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| Video testimonials | More engaging than text quotes |
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### Features & Content
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| Test | Hypothesis |
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|------|------------|
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| Feature presentation | Icons + descriptions vs. detailed sections |
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| Section ordering | Move high-value features up |
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| Secondary CTAs | Add/remove throughout page |
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| Benefit vs. feature focus | Lead with outcomes |
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| Comparison section | Show vs. competitors or status quo |
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### Navigation & UX
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| Test | Hypothesis |
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|------|------------|
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| Sticky navigation | Persistent nav with CTA |
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| Nav menu order | High-priority items at edges |
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| Nav CTA button | Add prominent button in nav |
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| Support widget | Live chat vs. AI chatbot |
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| Footer optimization | Clearer secondary conversions |
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| Exit intent popup | Capture abandoning visitors |
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---
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## Pricing Page Experiments
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### Price Presentation
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| Test | Hypothesis |
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|------|------------|
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| Annual vs. monthly display | Highlight savings or simplify |
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| Price points | $99 vs. $100 vs. $97 psychology |
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| "Most Popular" badge | Highlight target plan |
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| Number of tiers | 3 vs. 4 vs. 2 visible options |
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| Price anchoring | Order plans to anchor expectations |
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| Custom enterprise tier | Show vs. "Contact Sales" |
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### Pricing UX
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| Test | Hypothesis |
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|------|------------|
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| Pricing calculator | For usage-based pricing clarity |
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| Guided pricing flow | Multistep wizard vs. comparison table |
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| Feature comparison format | Table vs. expandable sections |
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| Monthly/annual toggle | With savings highlighted |
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| Plan recommendation quiz | Help visitors choose |
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| Checkout flow length | Steps required after plan selection |
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### Objection Handling
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| Test | Hypothesis |
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|------|------------|
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| FAQ section | Address pricing objections |
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| ROI calculator | Demonstrate value vs. cost |
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| Money-back guarantee | Prominent placement |
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| Per-user breakdowns | Clarity for team plans |
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| Feature inclusion clarity | What's in each tier |
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| Competitor comparison | Side-by-side value comparison |
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### Trust Signals
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| Test | Hypothesis |
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|------|------------|
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| Value testimonials | Quotes about ROI specifically |
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| Customer logos | Near pricing section |
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| Review scores | G2/Capterra ratings |
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| Case study snippet | Specific pricing/value results |
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---
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## Demo Request Page Experiments
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### Form Optimization
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| Test | Hypothesis |
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|------|------------|
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| Field count | Fewer fields, higher completion |
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| Multi-step vs. single | Progress bar encouragement |
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| Form placement | Above fold vs. after content |
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| Phone field | Include vs. exclude |
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| Field enrichment | Hide fields you can auto-fill |
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| Form labels | Inside field vs. above |
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### Page Content
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| Test | Hypothesis |
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|------|------------|
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| Benefits above form | Reinforce value before ask |
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| Demo preview | Video/GIF showing demo experience |
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| "What You'll Learn" | Set expectations clearly |
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| Testimonials near form | Reduce friction at decision point |
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| FAQ below form | Address common objections |
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| Video vs. text | Format for explaining value |
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### CTA & Routing
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| Test | Hypothesis |
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|------|------------|
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| CTA text | "Book Your Demo" vs. "Schedule 15-Min Call" |
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| On-demand option | Instant demo alongside live option |
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| Personalized messaging | Based on visitor data/source |
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| Navigation removal | Reduce page distractions |
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| Calendar integration | Inline booking vs. external link |
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| Qualification routing | Self-serve for some, sales for others |
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---
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## Resource/Blog Page Experiments
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### Content CTAs
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| Test | Hypothesis |
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|------|------------|
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| Floating CTAs | Sticky CTA on blog posts |
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| CTA placement | Inline vs. end-of-post only |
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| Reading time display | Estimated reading time |
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| Related resources | End-of-article recommendations |
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| Gated vs. free | Content access strategy |
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| Content upgrades | Specific to article topic |
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### Resource Section
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| Test | Hypothesis |
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|------|------------|
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| Navigation/filtering | Easier to find relevant content |
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| Search functionality | Find specific resources |
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| Featured resources | Highlight best content |
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| Layout format | Grid vs. list view |
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| Topic bundles | Grouped resources by theme |
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| Download tracking | Gate some, track engagement |
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---
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## Landing Page Experiments
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### Message Match
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| Test | Hypothesis |
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|------|------------|
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| Headline matching | Match ad copy exactly |
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| Visual matching | Match ad creative |
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| Offer alignment | Same offer as ad promised |
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| Audience-specific pages | Different pages per segment |
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### Conversion Focus
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| Test | Hypothesis |
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|------|------------|
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| Navigation removal | Single-focus page |
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| CTA repetition | Multiple CTAs throughout |
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| Form vs. button | Direct capture vs. click-through |
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| Urgency/scarcity | If genuine, test messaging |
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| Social proof density | Amount and placement |
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| Video inclusion | Explain offer with video |
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### Page Length
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| Test | Hypothesis |
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|------|------------|
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| Short vs. long | Quick conversion vs. complete argument |
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| Above-fold only | Minimal scroll required |
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| Section ordering | Most important content first |
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| Footer removal | Eliminate navigation |
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---
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## Feature Page Experiments
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### Feature Presentation
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| Test | Hypothesis |
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|------|------------|
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| Demo/screenshot | Show feature in action |
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| Use case examples | How customers use it |
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| Before/after | Impact visualization |
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| Video walkthrough | Feature tour |
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| Interactive demo | Try feature without signup |
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### Conversion Path
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| Test | Hypothesis |
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|------|------------|
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| Trial CTA | Feature-specific trial offer |
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| Related features | Cross-link to other features |
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| Comparison | vs. competitors' version |
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| Pricing mention | Connect to relevant plan |
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| Case study link | Feature-specific success story |
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---
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## Cross-Page Experiments
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### Site-Wide Tests
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| Test | Hypothesis |
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|------|------------|
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| Chat widget | Impact on conversions |
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| Cookie consent UX | Minimize friction |
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| Page load speed | Performance vs. features |
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| Mobile experience | Responsive optimization |
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| Accessibility | Impact on conversion |
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| Personalization | Dynamic content by segment |
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### Navigation Tests
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| Test | Hypothesis |
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|------|------------|
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| Menu structure | Information architecture |
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| Search placement | Help visitors find content |
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| CTA in nav | Always-visible conversion path |
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| Breadcrumbs | Navigation clarity |
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