diff --git a/README.md b/README.md index e9a2c1c..7efacdf 100644 --- a/README.md +++ b/README.md @@ -18,6 +18,7 @@ Skills are markdown files that give AI agents specialized knowledge and workflow | [analytics-tracking](skills/analytics-tracking.md) | Set up tracking and measurement | "tracking," "GA4," "GTM," "events" | | [competitor-alternatives](skills/competitor-alternatives.md) | Competitor comparison and alternative pages | "vs page," "alternative page," "[X] vs [Y]" | | [copy-editing](skills/copy-editing.md) | Edit and polish existing copy | "edit this copy," "review my copy," "copy sweep" | +| [copywriting](skills/copywriting.md) | Write or improve marketing copy | "write copy," "rewrite," "headlines," "CTA copy" | | [email-sequence](skills/email-sequence.md) | Build email sequences and drip campaigns | "email sequence," "drip campaign," "nurture" | | [form-cro](skills/form-cro.md) | Optimize lead capture and contact forms | "form optimization," "lead form," "contact form" | | [free-tool-strategy](skills/free-tool-strategy.md) | Plan engineering-as-marketing tools | "free tool," "calculator," "lead gen tool" | @@ -25,7 +26,6 @@ Skills are markdown files that give AI agents specialized knowledge and workflow | [marketing-ideas](skills/marketing-ideas.md) | 140 SaaS marketing ideas and strategies | "marketing ideas," "growth ideas," "how to market" | | [marketing-psychology](skills/marketing-psychology.md) | 70+ mental models for marketing | "psychology," "mental models," "cognitive bias" | | [onboarding-cro](skills/onboarding-cro.md) | Improve user activation and onboarding | "onboarding," "activation," "first-run experience" | -| [page-copywriting](skills/page-copywriting.md) | Write or improve marketing copy | "write copy," "rewrite," "headlines," "CTA copy" | | [page-cro](skills/page-cro.md) | Conversion optimization for any marketing page | "optimize [page]," "CRO," "page isn't converting" | | [paywall-upgrade-cro](skills/paywall-upgrade-cro.md) | In-app paywalls and upgrade screens | "paywall," "upgrade screen," "feature gate" | | [popup-cro](skills/popup-cro.md) | Create/optimize popups and modals | "popup," "modal," "exit intent" | @@ -83,7 +83,7 @@ Once installed, just ask Claude Code to help with marketing tasks: → Uses page-cro skill "Write homepage copy for my SaaS" -→ Uses page-copywriting skill +→ Uses copywriting skill "Set up GA4 tracking for signups" → Uses analytics-tracking skill @@ -111,7 +111,7 @@ You can also invoke skills directly: - `paywall-upgrade-cro` - In-app upgrade moments ### Content & Copy -- `page-copywriting` - Marketing page copy +- `copywriting` - Marketing page copy - `copy-editing` - Edit and polish existing copy - `email-sequence` - Automated email flows diff --git a/skills/ab-test-setup.md b/skills/ab-test-setup.md index 5ebbcd5..b9eeeef 100644 --- a/skills/ab-test-setup.md +++ b/skills/ab-test-setup.md @@ -505,4 +505,4 @@ If you need more context: - **page-cro**: For generating test ideas based on CRO principles - **analytics-tracking**: For setting up test measurement -- **page-copywriting**: For creating variant copy +- **copywriting**: For creating variant copy diff --git a/skills/competitor-alternatives.md b/skills/competitor-alternatives.md index efb5462..9cf4083 100644 --- a/skills/competitor-alternatives.md +++ b/skills/competitor-alternatives.md @@ -745,6 +745,6 @@ If you need more context: ## Related Skills - **programmatic-seo**: For building competitor pages at scale -- **page-copywriting**: For writing compelling comparison copy +- **copywriting**: For writing compelling comparison copy - **seo-audit**: For optimizing competitor pages - **schema-markup**: For FAQ and comparison schema diff --git a/skills/copy-editing.md b/skills/copy-editing.md index 4918c3b..467955f 100644 --- a/skills/copy-editing.md +++ b/skills/copy-editing.md @@ -422,7 +422,7 @@ If you need more context: ## Related Skills -- **page-copywriting**: For writing new copy from scratch (use this skill to edit after your first draft is complete) +- **copywriting**: For writing new copy from scratch (use this skill to edit after your first draft is complete) - **page-cro**: For broader page optimization beyond copy - **marketing-psychology**: For understanding why certain edits improve conversion - **ab-test-setup**: For testing copy variations @@ -433,7 +433,7 @@ If you need more context: | Task | Skill to Use | |------|--------------| -| Writing new page copy from scratch | page-copywriting | +| Writing new page copy from scratch | copywriting | | Reviewing and improving existing copy | copy-editing (this skill) | | Editing copy you just wrote | copy-editing (this skill) | | Structural or strategic page changes | page-cro | diff --git a/skills/page-copywriting.md b/skills/copywriting.md similarity index 99% rename from skills/page-copywriting.md rename to skills/copywriting.md index db7a0da..0b2f338 100644 --- a/skills/page-copywriting.md +++ b/skills/copywriting.md @@ -1,9 +1,9 @@ --- -name: page-copywriting +name: copywriting description: When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro. --- -# Page Copywriting +# Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. diff --git a/skills/email-sequence.md b/skills/email-sequence.md index 42ac0bc..f685d40 100644 --- a/skills/email-sequence.md +++ b/skills/email-sequence.md @@ -920,6 +920,6 @@ If you need more context: ## Related Skills - **onboarding-cro**: For in-app onboarding (email supports this) -- **page-copywriting**: For landing pages emails link to +- **copywriting**: For landing pages emails link to - **ab-test-setup**: For testing email elements - **popup-cro**: For email capture popups diff --git a/skills/marketing-psychology.md b/skills/marketing-psychology.md index 1843da6..f00f767 100644 --- a/skills/marketing-psychology.md +++ b/skills/marketing-psychology.md @@ -445,7 +445,7 @@ If you need more context: ## Related Skills - **page-cro**: Apply psychology to page optimization -- **page-copywriting**: Write copy using psychological principles +- **copywriting**: Write copy using psychological principles - **popup-cro**: Use triggers and psychology in popups - **pricing-page optimization**: See page-cro for pricing psychology - **ab-test-setup**: Test psychological hypotheses diff --git a/skills/page-cro.md b/skills/page-cro.md index 23418e4..cd4eaac 100644 --- a/skills/page-cro.md +++ b/skills/page-cro.md @@ -330,5 +330,5 @@ If you need more context, ask: - **signup-flow-cro**: If the issue is in the signup process itself, not the page leading to it - **form-cro**: If forms on the page need optimization - **popup-cro**: If considering popups as part of the conversion strategy -- **page-copywriting**: If the page needs a complete copy rewrite rather than CRO tweaks +- **copywriting**: If the page needs a complete copy rewrite rather than CRO tweaks - **ab-test-setup**: To properly test recommended changes diff --git a/skills/programmatic-seo.md b/skills/programmatic-seo.md index 0e18c31..55d0b9f 100644 --- a/skills/programmatic-seo.md +++ b/skills/programmatic-seo.md @@ -622,5 +622,5 @@ If you need more context: - **seo-audit**: For auditing programmatic pages after launch - **schema-markup**: For adding structured data to templates -- **page-copywriting**: For the non-templated copy portions +- **copywriting**: For the non-templated copy portions - **analytics-tracking**: For measuring programmatic page performance