feat: add 23 marketing skills from coreyhaines31/marketingskills
Added marketing skills for: - CRO: page-cro, signup-flow-cro, onboarding-cro, form-cro, popup-cro, paywall-upgrade-cro - Content: copywriting, copy-editing, email-sequence - SEO: seo-audit, programmatic-seo, schema-markup, competitor-alternatives - Paid: paid-ads, social-content - Growth: referral-program, launch-strategy, free-tool-strategy - Analytics: ab-test-setup, analytics-tracking - Strategy: pricing-strategy, marketing-ideas, marketing-psychology Total skills now: 179 License: MIT Source: https://github.com/coreyhaines31/marketingskills
This commit is contained in:
sck_0
@@ -185,6 +185,12 @@
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"name": "WordPress Penetration Testing",
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"description": "This skill should be used when the user asks to \"pentest WordPress sites\", \"scan WordPress for vulnerabilities\", \"enumerate WordPress users, themes, or plugins\", \"exploit WordPress vulnerabilities\", or \"use WPScan\". It provides comprehensive WordPress security assessment methodologies."
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},
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{
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"id": "ab-test-setup",
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"path": "skills/ab-test-setup",
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"name": "ab-test-setup",
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"description": "When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions \"A/B test,\" \"split test,\" \"experiment,\" \"test this change,\" \"variant copy,\" \"multivariate test,\" or \"hypothesis.\" For tracking implementation, see analytics-tracking."
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},
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{
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"id": "address-github-comments",
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"path": "skills/address-github-comments",
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@@ -245,6 +251,12 @@
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"name": "algorithmic-art",
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"description": "Creating algorithmic art using p5.js with seeded randomness and interactive parameter exploration. Use this when users request creating art using code, generative art, algorithmic art, flow fields, or particle systems. Create original algorithmic art rather than copying existing artists' work to avoid copyright violations."
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},
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{
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"id": "analytics-tracking",
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"path": "skills/analytics-tracking",
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"name": "analytics-tracking",
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"description": "When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions \"set up tracking,\" \"GA4,\" \"Google Analytics,\" \"conversion tracking,\" \"event tracking,\" \"UTM parameters,\" \"tag manager,\" \"GTM,\" \"analytics implementation,\" or \"tracking plan.\" For A/B test measurement, see ab-test-setup."
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},
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{
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"id": "app-store-optimization",
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"path": "skills/app-store-optimization",
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@@ -341,6 +353,12 @@
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"name": "clerk-auth",
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"description": "\"Expert patterns for Clerk auth implementation, middleware, organizations, webhooks, and user sync Use when: adding authentication, clerk auth, user authentication, sign in, sign up.\""
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},
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{
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"id": "competitor-alternatives",
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"path": "skills/competitor-alternatives",
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"name": "competitor-alternatives",
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"description": "\"When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.\""
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},
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{
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"id": "computer-use-agents",
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"path": "skills/computer-use-agents",
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@@ -371,6 +389,18 @@
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"name": "conversation-memory",
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"description": "\"Persistent memory systems for LLM conversations including short-term, long-term, and entity-based memory Use when: conversation memory, remember, memory persistence, long-term memory, chat history.\""
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},
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{
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"id": "copy-editing",
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"path": "skills/copy-editing",
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"name": "copy-editing",
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"description": "\"When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.\""
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},
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{
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"id": "copywriting",
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"path": "skills/copywriting",
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"name": "copywriting",
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"description": "When the user wants to write, rewrite, or improve marketing copy for any page \u2014 including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says \"write copy for,\" \"improve this copy,\" \"rewrite this page,\" \"marketing copy,\" \"headline help,\" or \"CTA copy.\" For email copy, see email-sequence. For popup copy, see popup-cro."
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},
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{
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"id": "core-components",
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"path": "skills/core-components",
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@@ -413,6 +443,12 @@
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"name": "docx",
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"description": "\"Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting preservation, and text extraction. When Claude needs to work with professional documents (.docx files) for: (1) Creating new documents, (2) Modifying or editing content, (3) Working with tracked changes, (4) Adding comments, or any other document tasks\""
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},
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{
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"id": "email-sequence",
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"path": "skills/email-sequence",
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"name": "email-sequence",
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"description": "When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions \"email sequence,\" \"drip campaign,\" \"nurture sequence,\" \"onboarding emails,\" \"welcome sequence,\" \"re-engagement emails,\" \"email automation,\" or \"lifecycle emails.\" For in-app onboarding, see onboarding-cro."
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},
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{
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"id": "email-systems",
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"path": "skills/email-systems",
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@@ -449,6 +485,18 @@
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"name": "firebase",
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"description": "\"Firebase gives you a complete backend in minutes - auth, database, storage, functions, hosting. But the ease of setup hides real complexity. Security rules are your last line of defense, and they're often wrong. Firestore queries are limited, and you learn this after you've designed your data model. This skill covers Firebase Authentication, Firestore, Realtime Database, Cloud Functions, Cloud Storage, and Firebase Hosting. Key insight: Firebase is optimized for read-heavy, denormalized data. I\""
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},
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{
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"id": "form-cro",
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"path": "skills/form-cro",
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"name": "form-cro",
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"description": "When the user wants to optimize any form that is NOT signup/registration \u2014 including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions \"form optimization,\" \"lead form conversions,\" \"form friction,\" \"form fields,\" \"form completion rate,\" or \"contact form.\" For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro."
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},
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{
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"id": "free-tool-strategy",
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"path": "skills/free-tool-strategy",
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"name": "free-tool-strategy",
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"description": "When the user wants to plan, evaluate, or build a free tool for marketing purposes \u2014 lead generation, SEO value, or brand awareness. Also use when the user mentions \"engineering as marketing,\" \"free tool,\" \"marketing tool,\" \"calculator,\" \"generator,\" \"interactive tool,\" \"lead gen tool,\" \"build a tool for leads,\" or \"free resource.\" This skill bridges engineering and marketing \u2014 useful for founders and technical marketers."
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},
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{
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"id": "frontend-design",
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"path": "skills/frontend-design",
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@@ -539,6 +587,12 @@
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"name": "langgraph",
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"description": "\"Expert in LangGraph - the production-grade framework for building stateful, multi-actor AI applications. Covers graph construction, state management, cycles and branches, persistence with checkpointers, human-in-the-loop patterns, and the ReAct agent pattern. Used in production at LinkedIn, Uber, and 400+ companies. This is LangChain's recommended approach for building agents. Use when: langgraph, langchain agent, stateful agent, agent graph, react agent.\""
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},
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{
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"id": "launch-strategy",
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"path": "skills/launch-strategy",
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"name": "launch-strategy",
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"description": "\"When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.\""
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},
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{
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"id": "llm-app-patterns",
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"path": "skills/llm-app-patterns",
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@@ -551,6 +605,18 @@
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"name": "loki-mode",
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"description": "Multi-agent autonomous startup system for Claude Code. Triggers on \"Loki Mode\". Orchestrates 100+ specialized agents across engineering, QA, DevOps, security, data/ML, business operations, marketing, HR, and customer success. Takes PRD to fully deployed, revenue-generating product with zero human intervention. Features Task tool for subagent dispatch, parallel code review with 3 specialized reviewers, severity-based issue triage, distributed task queue with dead letter handling, automatic deployment to cloud providers, A/B testing, customer feedback loops, incident response, circuit breakers, and self-healing. Handles rate limits via distributed state checkpoints and auto-resume with exponential backoff. Requires --dangerously-skip-permissions flag."
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},
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{
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"id": "marketing-ideas",
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"path": "skills/marketing-ideas",
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"name": "marketing-ideas",
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"description": "\"When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.\""
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},
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{
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"id": "marketing-psychology",
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"path": "skills/marketing-psychology",
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"name": "marketing-psychology",
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"description": "\"When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.\""
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},
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{
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"id": "mcp-builder",
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"path": "skills/mcp-builder",
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@@ -563,6 +629,12 @@
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"name": "micro-saas-launcher",
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"description": "\"Expert in launching small, focused SaaS products fast - the indie hacker approach to building profitable software. Covers idea validation, MVP development, pricing, launch strategies, and growing to sustainable revenue. Ship in weeks, not months. Use when: micro saas, indie hacker, small saas, side project, saas mvp.\""
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},
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{
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"id": "moodle-external-api-development",
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"path": "skills/moodle-external-api-development",
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"name": "moodle-external-api-development",
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"description": "Create custom external web service APIs for Moodle LMS. Use when implementing web services for course management, user tracking, quiz operations, or custom plugin functionality. Covers parameter validation, database operations, error handling, service registration, and Moodle coding standards."
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},
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{
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"id": "neon-postgres",
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"path": "skills/neon-postgres",
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@@ -587,6 +659,30 @@
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"name": "notion-template-business",
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"description": "\"Expert in building and selling Notion templates as a business - not just making templates, but building a sustainable digital product business. Covers template design, pricing, marketplaces, marketing, and scaling to real revenue. Use when: notion template, sell templates, digital product, notion business, gumroad.\""
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},
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{
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"id": "onboarding-cro",
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"path": "skills/onboarding-cro",
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"name": "onboarding-cro",
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"description": "When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions \"onboarding flow,\" \"activation rate,\" \"user activation,\" \"first-run experience,\" \"empty states,\" \"onboarding checklist,\" \"aha moment,\" or \"new user experience.\" For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence."
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},
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{
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"id": "page-cro",
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"path": "skills/page-cro",
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"name": "page-cro",
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"description": "When the user wants to optimize, improve, or increase conversions on any marketing page \u2014 including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says \"CRO,\" \"conversion rate optimization,\" \"this page isn't converting,\" \"improve conversions,\" or \"why isn't this page working.\" For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro."
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},
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{
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"id": "paid-ads",
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"path": "skills/paid-ads",
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"name": "paid-ads",
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"description": "\"When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.\""
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},
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{
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"id": "paywall-upgrade-cro",
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"path": "skills/paywall-upgrade-cro",
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"name": "paywall-upgrade-cro",
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"description": "When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions \"paywall,\" \"upgrade screen,\" \"upgrade modal,\" \"upsell,\" \"feature gate,\" \"convert free to paid,\" \"freemium conversion,\" \"trial expiration screen,\" \"limit reached screen,\" \"plan upgrade prompt,\" or \"in-app pricing.\" Distinct from public pricing pages (see page-cro) \u2014 this skill focuses on in-product upgrade moments where the user has already experienced value."
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},
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{
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"id": "pdf-official",
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"path": "skills/pdf-official",
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@@ -617,18 +713,36 @@
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"name": "playwright-skill",
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"description": "Complete browser automation with Playwright. Auto-detects dev servers, writes clean test scripts to /tmp. Test pages, fill forms, take screenshots, check responsive design, validate UX, test login flows, check links, automate any browser task. Use when user wants to test websites, automate browser interactions, validate web functionality, or perform any browser-based testing."
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},
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{
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"id": "popup-cro",
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"path": "skills/popup-cro",
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"name": "popup-cro",
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"description": "When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions \"exit intent,\" \"popup conversions,\" \"modal optimization,\" \"lead capture popup,\" \"email popup,\" \"announcement banner,\" or \"overlay.\" For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro."
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},
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{
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"id": "pptx-official",
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"path": "skills/pptx-official",
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"name": "pptx",
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"description": "\"Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1) Creating new presentations, (2) Modifying or editing content, (3) Working with layouts, (4) Adding comments or speaker notes, or any other presentation tasks\""
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},
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{
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"id": "pricing-strategy",
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"path": "skills/pricing-strategy",
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"name": "pricing-strategy",
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"description": "\"When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.\""
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},
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{
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"id": "product-manager-toolkit",
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"path": "skills/product-manager-toolkit",
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"name": "product-manager-toolkit",
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"description": "Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use for feature prioritization, user research synthesis, requirement documentation, and product strategy development."
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},
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{
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"id": "programmatic-seo",
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"path": "skills/programmatic-seo",
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"name": "programmatic-seo",
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"description": "When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" or \"building many pages for SEO.\" For auditing existing SEO issues, see seo-audit."
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},
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{
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"id": "prompt-caching",
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"path": "skills/prompt-caching",
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@@ -677,6 +791,12 @@
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"name": "receiving-code-review",
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"description": "Use when receiving code review feedback, before implementing suggestions, especially if feedback seems unclear or technically questionable - requires technical rigor and verification, not performative agreement or blind implementation"
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},
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{
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"id": "referral-program",
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"path": "skills/referral-program",
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"name": "referral-program",
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"description": "\"When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.\""
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},
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{
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"id": "requesting-code-review",
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"path": "skills/requesting-code-review",
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@@ -689,6 +809,12 @@
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"name": "salesforce-development",
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"description": "\"Expert patterns for Salesforce platform development including Lightning Web Components (LWC), Apex triggers and classes, REST/Bulk APIs, Connected Apps, and Salesforce DX with scratch orgs and 2nd generation packages (2GP). Use when: salesforce, sfdc, apex, lwc, lightning web components.\""
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},
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{
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"id": "schema-markup",
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"path": "skills/schema-markup",
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"name": "schema-markup",
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"description": "When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions \"schema markup,\" \"structured data,\" \"JSON-LD,\" \"rich snippets,\" \"schema.org,\" \"FAQ schema,\" \"product schema,\" \"review schema,\" or \"breadcrumb schema.\" For broader SEO issues, see seo-audit."
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},
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{
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"id": "scroll-experience",
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"path": "skills/scroll-experience",
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@@ -713,6 +839,12 @@
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"name": "senior-fullstack",
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"description": "Comprehensive fullstack development skill for building complete web applications with React, Next.js, Node.js, GraphQL, and PostgreSQL. Includes project scaffolding, code quality analysis, architecture patterns, and complete tech stack guidance. Use when building new projects, analyzing code quality, implementing design patterns, or setting up development workflows."
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},
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{
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"id": "seo-audit",
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"path": "skills/seo-audit",
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"name": "seo-audit",
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"description": "When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions \"SEO audit,\" \"technical SEO,\" \"why am I not ranking,\" \"SEO issues,\" \"on-page SEO,\" \"meta tags review,\" or \"SEO health check.\" For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup."
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},
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{
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"id": "shopify-apps",
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"path": "skills/shopify-apps",
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@@ -725,6 +857,12 @@
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"name": "shopify-development",
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"description": "|"
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},
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{
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"id": "signup-flow-cro",
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"path": "skills/signup-flow-cro",
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"name": "signup-flow-cro",
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"description": "When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions \"signup conversions,\" \"registration friction,\" \"signup form optimization,\" \"free trial signup,\" \"reduce signup dropoff,\" or \"account creation flow.\" For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro."
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},
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{
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"id": "skill-creator",
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"path": "skills/skill-creator",
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@@ -749,6 +887,12 @@
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"name": "slack-gif-creator",
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"description": "Knowledge and utilities for creating animated GIFs optimized for Slack. Provides constraints, validation tools, and animation concepts. Use when users request animated GIFs for Slack like \"make me a GIF of X doing Y for Slack.\""
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},
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{
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"id": "social-content",
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"path": "skills/social-content",
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"name": "social-content",
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"description": "\"When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.\""
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},
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{
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"id": "software-architecture",
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"path": "skills/software-architecture",
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@@ -917,12 +1061,6 @@
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"name": "writing-skills",
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"description": "Use when creating new skills, editing existing skills, or verifying skills work before deployment"
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},
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{
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"id": "moodle-external-api-development",
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"path": "skills/moodle-external-api-development",
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"name": "moodle-external-api-development",
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"description": "Create custom external web service APIs for Moodle LMS. Use when implementing web services for course management, user tracking, quiz operations, or custom plugin functionality. Covers parameter validation, database operations, error handling, service registration, and Moodle coding standards."
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},
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{
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"id": "xlsx-official",
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"path": "skills/xlsx-official",
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@@ -935,4 +1073,4 @@
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"name": "zapier-make-patterns",
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"description": "\"No-code automation democratizes workflow building. Zapier and Make (formerly Integromat) let non-developers automate business processes without writing code. But no-code doesn't mean no-complexity - these platforms have their own patterns, pitfalls, and breaking points. This skill covers when to use which platform, how to build reliable automations, and when to graduate to code-based solutions. Key insight: Zapier optimizes for simplicity and integrations (7000+ apps), Make optimizes for power \""
|
||||
}
|
||||
]
|
||||
]
|
||||
Reference in New Issue
Block a user