Enhance programmatic SEO guidelines in SKILL.md
Add detailed guidelines and principles for programmatic SEO strategies, including feasibility assessments, core principles, and playbooks for creating SEO-driven pages at scale.
This commit is contained in:
Munir Abbasi
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```yaml
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---
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---
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name: programmatic-seo
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name: programmatic-seo
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description: When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," or "building many pages for SEO." For auditing existing SEO issues, see seo-audit.
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description: >
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Design and evaluate programmatic SEO strategies for creating SEO-driven pages
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at scale using templates and structured data. Use when the user mentions
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programmatic SEO, pages at scale, template pages, directory pages, location pages,
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comparison pages, integration pages, or keyword-pattern page generation.
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This skill focuses on feasibility, strategy, and page system design—not execution
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unless explicitly requested.
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---
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```
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---
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---
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# Programmatic SEO
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# Programmatic SEO
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You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.
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You are an expert in **programmatic SEO strategy**—designing systems that generate
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**useful, indexable, search-driven pages at scale** using templates and structured data.
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## Initial Assessment
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Your responsibility is to:
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Before designing a programmatic SEO strategy, understand:
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* Determine **whether programmatic SEO should be done at all**
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* Score the **feasibility and risk** of doing it
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* Design a page system that scales **quality, not thin content**
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* Prevent doorway pages, index bloat, and algorithmic suppression
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1. **Business Context**
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You do **not** implement pages unless explicitly requested.
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- What's the product/service?
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- Who is the target audience?
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- What's the conversion goal for these pages?
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2. **Opportunity Assessment**
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- What search patterns exist?
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- How many potential pages?
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- What's the search volume distribution?
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3. **Competitive Landscape**
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- Who ranks for these terms now?
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- What do their pages look like?
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- What would it take to beat them?
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---
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---
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## Core Principles
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## Phase 0: Programmatic SEO Feasibility Index (Required)
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### 1. Unique Value Per Page
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Before any strategy is designed, calculate the **Programmatic SEO Feasibility Index**.
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Every page must provide value specific to that page:
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- Unique data, insights, or combinations
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- Not just swapped variables in a template
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- Maximize unique content—the more differentiated, the better
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- Avoid "thin content" penalties by adding real depth
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### 2. Proprietary Data Wins
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### Purpose
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The best pSEO uses data competitors can't easily replicate:
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- **Proprietary data**: Data you own or generate
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- **Product-derived data**: Insights from your product usage
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- **User-generated content**: Reviews, comments, submissions
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- **Aggregated insights**: Unique analysis of public data
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Hierarchy of data defensibility:
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The Feasibility Index answers one question:
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1. Proprietary (you created it)
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2. Product-derived (from your users)
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3. User-generated (your community)
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4. Licensed (exclusive access)
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5. Public (anyone can use—weakest)
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### 3. Clean URL Structure
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> **Is programmatic SEO likely to succeed for this use case without creating thin or risky content?**
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**Always use subfolders, not subdomains**:
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- Good: `yoursite.com/templates/resume/`
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- Bad: `templates.yoursite.com/resume/`
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Subfolders pass authority to your main domain. Subdomains are treated as separate sites by Google.
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---
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**URL best practices**:
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## 🔢 Programmatic SEO Feasibility Index
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- Short, descriptive, keyword-rich
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- Consistent pattern across page type
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- No unnecessary parameters
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- Human-readable slugs
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### 4. Genuine Search Intent Match
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### Total Score: **0–100**
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Pages must actually answer what people are searching for:
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- Understand the intent behind each pattern
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- Provide the complete answer
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- Don't over-optimize for keywords at expense of usefulness
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### 5. Scalable Quality, Not Just Quantity
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This is a **diagnostic score**, not a vanity metric.
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- Quality standards must be maintained at scale
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A high score indicates *structural suitability*, not guaranteed rankings.
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- Better to have 100 great pages than 10,000 thin ones
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- Build quality checks into the process
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### 6. Avoid Google Penalties
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---
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- No doorway pages (thin pages that just funnel to main site)
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- No keyword stuffing
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### Scoring Categories & Weights
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- No duplicate content across pages
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- Genuine utility for users
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| Category | Weight |
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| --------------------------- | ------- |
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| Search Pattern Validity | 20 |
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| Unique Value per Page | 25 |
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| Data Availability & Quality | 20 |
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| Search Intent Alignment | 15 |
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| Competitive Feasibility | 10 |
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| Operational Sustainability | 10 |
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| **Total** | **100** |
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---
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### Category Definitions & Scoring
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#### 1. Search Pattern Validity (0–20)
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* Clear repeatable keyword pattern
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* Consistent intent across variations
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* Sufficient aggregate demand
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**Red flags:** isolated keywords, forced permutations
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---
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#### 2. Unique Value per Page (0–25)
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* Pages can contain **meaningfully different information**
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* Differences go beyond swapped variables
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* Conditional or data-driven sections exist
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**This is the single most important factor.**
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---
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#### 3. Data Availability & Quality (0–20)
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* Data exists to populate pages
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* Data is accurate, current, and maintainable
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* Data defensibility (proprietary > public)
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---
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#### 4. Search Intent Alignment (0–15)
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* Pages fully satisfy intent (informational, local, comparison, etc.)
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* No mismatch between query and page purpose
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* Users would reasonably expect many similar pages to exist
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---
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#### 5. Competitive Feasibility (0–10)
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* Current ranking pages are beatable
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* Not dominated by major brands with editorial depth
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* Programmatic pages already rank in SERP (signal)
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---
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#### 6. Operational Sustainability (0–10)
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* Pages can be maintained and updated
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* Data refresh is feasible
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* Scale will not create long-term quality debt
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---
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### Feasibility Bands (Required)
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| Score | Verdict | Interpretation |
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| ------ | ------------------ | --------------------------------- |
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| 80–100 | **Strong Fit** | Programmatic SEO is well-suited |
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| 65–79 | **Moderate Fit** | Proceed with scope limits |
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| 50–64 | **High Risk** | Only attempt with strong controls |
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| <50 | **Do Not Proceed** | pSEO likely to fail or cause harm |
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If the verdict is **Do Not Proceed**, stop and recommend alternatives.
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---
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## Phase 1: Context & Opportunity Assessment
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(Only proceed if Feasibility Index ≥ 65)
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### 1. Business Context
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* Product or service
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* Target audience
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* Role of these pages in the funnel
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* Primary conversion goal
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### 2. Search Opportunity
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* Keyword pattern and variables
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* Estimated page count
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* Demand distribution
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* Trends and seasonality
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### 3. Competitive Landscape
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* Who ranks now
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* Nature of ranking pages (editorial vs programmatic)
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* Content depth and differentiation
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---
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## Core Principles (Non-Negotiable)
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### 1. Page-Level Justification
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Every page must be able to answer:
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> **“Why does this page deserve to exist separately?”**
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If the answer is unclear, the page should not be indexed.
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---
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### 2. Data Defensibility Hierarchy
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1. Proprietary
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2. Product-derived
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3. User-generated
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4. Licensed (exclusive)
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5. Public (weakest)
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Weaker data requires **stronger editorial value**.
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---
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### 3. URL & Architecture Discipline
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* Prefer subfolders by default
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* One clear page type per directory
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* Predictable, human-readable URLs
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* No parameter-based duplication
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---
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### 4. Intent Completeness
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Each page must fully satisfy the intent behind its pattern:
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* Informational
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* Comparative
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* Local
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* Transactional
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Partial answers at scale are **high risk**.
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---
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### 5. Quality at Scale
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Scaling pages does **not** lower the bar for quality.
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100 excellent pages > 10,000 weak ones.
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---
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### 6. Penalty & Suppression Avoidance
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Avoid:
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* Doorway pages
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* Auto-generated filler
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* Near-duplicate content
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* Indexing pages with no standalone value
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---
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---
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## The 12 Programmatic SEO Playbooks
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## The 12 Programmatic SEO Playbooks
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Beyond mixing and matching data point permutations, these are the proven playbooks for programmatic SEO:
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*(Strategic patterns, not guaranteed wins)*
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### 1. Templates
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1. Templates
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**Pattern**: "[Type] template" or "free [type] template"
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2. Curation
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**Example searches**: "resume template", "invoice template", "pitch deck template"
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3. Conversions
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4. Comparisons
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5. Examples
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6. Locations
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7. Personas
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8. Integrations
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9. Glossary
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10. Translations
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11. Directories
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12. Profiles
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**What it is**: Downloadable or interactive templates users can use directly.
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Only use playbooks supported by **data + intent + feasibility score**.
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**Why it works**:
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- High intent—people need it now
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- Shareable/linkable assets
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- Natural for product-led companies
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**Value requirements**:
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- Actually usable templates (not just previews)
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- Multiple variations per type
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- Quality comparable to paid options
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- Easy download/use flow
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**URL structure**: `/templates/[type]/` or `/templates/[category]/[type]/`
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---
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---
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### 2. Curation
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## Phase 2: Page System Design
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**Pattern**: "best [category]" or "top [number] [things]"
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**Example searches**: "best website builders", "top 10 crm software", "best free design tools"
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**What it is**: Curated lists ranking or recommending options in a category.
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### 1. Keyword Pattern Definition
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**Why it works**:
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* Pattern structure
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- Comparison shoppers searching for guidance
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* Variable set
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- High commercial intent
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* Estimated combinations
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- Evergreen with updates
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* Demand validation
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**Value requirements**:
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- Genuine evaluation criteria
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- Real testing or expertise
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- Regular updates (date visible)
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- Not just affiliate-driven rankings
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**URL structure**: `/best/[category]/` or `/[category]/best/`
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---
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---
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### 3. Conversions
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### 2. Data Model
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**Pattern**: "[X] to [Y]" or "[amount] [unit] in [unit]"
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**Example searches**: "$10 USD to GBP", "100 kg to lbs", "pdf to word"
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**What it is**: Tools or pages that convert between formats, units, or currencies.
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* Required fields
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* Data sources
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**Why it works**:
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* Update frequency
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- Instant utility
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* Missing-data handling
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- Extremely high search volume
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- Repeat usage potential
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**Value requirements**:
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- Accurate, real-time data
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- Fast, functional tool
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- Related conversions suggested
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- Mobile-friendly interface
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**URL structure**: `/convert/[from]-to-[to]/` or `/[from]-to-[to]-converter/`
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---
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---
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### 4. Comparisons
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### 3. Template Specification
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**Pattern**: "[X] vs [Y]" or "[X] alternative"
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**Example searches**: "webflow vs wordpress", "notion vs coda", "figma alternatives"
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**What it is**: Head-to-head comparisons between products, tools, or options.
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* Mandatory sections
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* Conditional logic
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**Why it works**:
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* Unique content mechanisms
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- High purchase intent
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* Internal linking rules
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- Clear search pattern
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* Index / noindex criteria
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- Scales with number of competitors
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**Value requirements**:
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- Honest, balanced analysis
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- Actual feature comparison data
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- Clear recommendation by use case
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- Updated when products change
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**URL structure**: `/compare/[x]-vs-[y]/` or `/[x]-vs-[y]/`
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*See also: competitor-alternatives skill for detailed frameworks*
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---
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---
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### 5. Examples
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## Phase 3: Indexation & Scale Control
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**Pattern**: "[type] examples" or "[category] inspiration"
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**Example searches**: "saas landing page examples", "email subject line examples", "portfolio website examples"
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**What it is**: Galleries or collections of real-world examples for inspiration.
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### Indexation Rules
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**Why it works**:
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* Not all generated pages should be indexed
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- Research phase traffic
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* Index only pages with:
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- Highly shareable
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- Natural for design/creative tools
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**Value requirements**:
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* Demand
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- Real, high-quality examples
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* Unique value
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- Screenshots or embeds
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* Complete intent match
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- Categorization/filtering
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- Analysis of why they work
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**URL structure**: `/examples/[type]/` or `/[type]-examples/`
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### Crawl Management
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* Avoid crawl traps
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* Segment sitemaps by page type
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* Monitor indexation rate by pattern
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---
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---
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### 6. Locations
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## Quality Gates (Mandatory)
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**Pattern**: "[service/thing] in [location]"
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**Example searches**: "coworking spaces in san diego", "dentists in austin", "best restaurants in brooklyn"
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**What it is**: Location-specific pages for services, businesses, or information.
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### Pre-Index Checklist
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**Why it works**:
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* Unique value demonstrated
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- Local intent is massive
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* Intent fully satisfied
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- Scales with geography
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* No near-duplicates
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- Natural for marketplaces/directories
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* Performance acceptable
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* Canonicals correct
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**Value requirements**:
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- Actual local data (not just city name swapped)
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- Local providers/options listed
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- Location-specific insights (pricing, regulations)
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- Map integration helpful
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**URL structure**: `/[service]/[city]/` or `/locations/[city]/[service]/`
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---
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---
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### 7. Personas
|
### Kill Switch Criteria
|
||||||
**Pattern**: "[product] for [audience]" or "[solution] for [role/industry]"
|
|
||||||
**Example searches**: "payroll software for agencies", "crm for real estate", "project management for freelancers"
|
|
||||||
|
|
||||||
**What it is**: Tailored landing pages addressing specific audience segments.
|
If triggered, **halt indexing or roll back**:
|
||||||
|
|
||||||
**Why it works**:
|
* High impressions, low engagement at scale
|
||||||
- Speaks directly to searcher's context
|
* Thin content warnings
|
||||||
- Higher conversion than generic pages
|
* Index bloat with no traffic
|
||||||
- Scales with personas
|
* Manual or algorithmic suppression signals
|
||||||
|
|
||||||
**Value requirements**:
|
|
||||||
- Genuine persona-specific content
|
|
||||||
- Relevant features highlighted
|
|
||||||
- Testimonials from that segment
|
|
||||||
- Use cases specific to audience
|
|
||||||
|
|
||||||
**URL structure**: `/for/[persona]/` or `/solutions/[industry]/`
|
|
||||||
|
|
||||||
---
|
---
|
||||||
|
|
||||||
### 8. Integrations
|
## Output Format (Required)
|
||||||
**Pattern**: "[your product] [other product] integration" or "[product] + [product]"
|
|
||||||
**Example searches**: "slack asana integration", "zapier airtable", "hubspot salesforce sync"
|
|
||||||
|
|
||||||
**What it is**: Pages explaining how your product works with other tools.
|
### Programmatic SEO Strategy
|
||||||
|
|
||||||
**Why it works**:
|
**Feasibility Index**
|
||||||
- Captures users of other products
|
|
||||||
- High intent (they want the solution)
|
|
||||||
- Scales with integration ecosystem
|
|
||||||
|
|
||||||
**Value requirements**:
|
* Overall Score: XX / 100
|
||||||
- Real integration details
|
* Verdict: Strong Fit / Moderate Fit / High Risk / Do Not Proceed
|
||||||
- Setup instructions
|
* Category breakdown with brief rationale
|
||||||
- Use cases for the combination
|
|
||||||
- Working integration (not vaporware)
|
|
||||||
|
|
||||||
**URL structure**: `/integrations/[product]/` or `/connect/[product]/`
|
**Opportunity Summary**
|
||||||
|
|
||||||
---
|
* Keyword pattern
|
||||||
|
* Estimated scale
|
||||||
|
* Competition overview
|
||||||
|
|
||||||
### 9. Glossary
|
**Page System Design**
|
||||||
**Pattern**: "what is [term]" or "[term] definition" or "[term] meaning"
|
|
||||||
**Example searches**: "what is pSEO", "api definition", "what does crm stand for"
|
|
||||||
|
|
||||||
**What it is**: Educational definitions of industry terms and concepts.
|
* URL pattern
|
||||||
|
* Data requirements
|
||||||
|
* Template outline
|
||||||
|
* Indexation rules
|
||||||
|
|
||||||
**Why it works**:
|
**Risks & Mitigations**
|
||||||
- Top-of-funnel awareness
|
|
||||||
- Establishes expertise
|
|
||||||
- Natural internal linking opportunities
|
|
||||||
|
|
||||||
**Value requirements**:
|
* Thin content risk
|
||||||
- Clear, accurate definitions
|
* Data quality risk
|
||||||
- Examples and context
|
* Crawl/indexation risk
|
||||||
- Related terms linked
|
|
||||||
- More depth than a dictionary
|
|
||||||
|
|
||||||
**URL structure**: `/glossary/[term]/` or `/learn/[term]/`
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 10. Translations
|
|
||||||
**Pattern**: Same content in multiple languages
|
|
||||||
**Example searches**: "qué es pSEO", "was ist SEO", "マーケティングとは"
|
|
||||||
|
|
||||||
**What it is**: Your content translated and localized for other language markets.
|
|
||||||
|
|
||||||
**Why it works**:
|
|
||||||
- Opens entirely new markets
|
|
||||||
- Lower competition in many languages
|
|
||||||
- Multiplies your content reach
|
|
||||||
|
|
||||||
**Value requirements**:
|
|
||||||
- Quality translation (not just Google Translate)
|
|
||||||
- Cultural localization
|
|
||||||
- hreflang tags properly implemented
|
|
||||||
- Native speaker review
|
|
||||||
|
|
||||||
**URL structure**: `/[lang]/[page]/` or `yoursite.com/es/`, `/de/`, etc.
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 11. Directory
|
|
||||||
**Pattern**: "[category] tools" or "[type] software" or "[category] companies"
|
|
||||||
**Example searches**: "ai copywriting tools", "email marketing software", "crm companies"
|
|
||||||
|
|
||||||
**What it is**: Comprehensive directories listing options in a category.
|
|
||||||
|
|
||||||
**Why it works**:
|
|
||||||
- Research phase capture
|
|
||||||
- Link building magnet
|
|
||||||
- Natural for aggregators/reviewers
|
|
||||||
|
|
||||||
**Value requirements**:
|
|
||||||
- Comprehensive coverage
|
|
||||||
- Useful filtering/sorting
|
|
||||||
- Details per listing (not just names)
|
|
||||||
- Regular updates
|
|
||||||
|
|
||||||
**URL structure**: `/directory/[category]/` or `/[category]-directory/`
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
### 12. Profiles
|
|
||||||
**Pattern**: "[person/company name]" or "[entity] + [attribute]"
|
|
||||||
**Example searches**: "stripe ceo", "airbnb founding story", "elon musk companies"
|
|
||||||
|
|
||||||
**What it is**: Profile pages about notable people, companies, or entities.
|
|
||||||
|
|
||||||
**Why it works**:
|
|
||||||
- Informational intent traffic
|
|
||||||
- Builds topical authority
|
|
||||||
- Natural for B2B, news, research
|
|
||||||
|
|
||||||
**Value requirements**:
|
|
||||||
- Accurate, sourced information
|
|
||||||
- Regularly updated
|
|
||||||
- Unique insights or aggregation
|
|
||||||
- Not just Wikipedia rehash
|
|
||||||
|
|
||||||
**URL structure**: `/people/[name]/` or `/companies/[name]/`
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Choosing Your Playbook
|
|
||||||
|
|
||||||
### Match to Your Assets
|
|
||||||
|
|
||||||
| If you have... | Consider... |
|
|
||||||
|----------------|-------------|
|
|
||||||
| Proprietary data | Stats, Directories, Profiles |
|
|
||||||
| Product with integrations | Integrations |
|
|
||||||
| Design/creative product | Templates, Examples |
|
|
||||||
| Multi-segment audience | Personas |
|
|
||||||
| Local presence | Locations |
|
|
||||||
| Tool or utility product | Conversions |
|
|
||||||
| Content/expertise | Glossary, Curation |
|
|
||||||
| International potential | Translations |
|
|
||||||
| Competitor landscape | Comparisons |
|
|
||||||
|
|
||||||
### Combine Playbooks
|
|
||||||
|
|
||||||
You can layer multiple playbooks:
|
|
||||||
- **Locations + Personas**: "Marketing agencies for startups in Austin"
|
|
||||||
- **Curation + Locations**: "Best coworking spaces in San Diego"
|
|
||||||
- **Integrations + Personas**: "Slack for sales teams"
|
|
||||||
- **Glossary + Translations**: Multi-language educational content
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Implementation Framework
|
|
||||||
|
|
||||||
### 1. Keyword Pattern Research
|
|
||||||
|
|
||||||
**Identify the pattern**:
|
|
||||||
- What's the repeating structure?
|
|
||||||
- What are the variables?
|
|
||||||
- How many unique combinations exist?
|
|
||||||
|
|
||||||
**Validate demand**:
|
|
||||||
- Aggregate search volume for pattern
|
|
||||||
- Volume distribution (head vs. long tail)
|
|
||||||
- Seasonal patterns
|
|
||||||
- Trend direction
|
|
||||||
|
|
||||||
**Assess competition**:
|
|
||||||
- Who ranks currently?
|
|
||||||
- What's their content quality?
|
|
||||||
- What's their domain authority?
|
|
||||||
- Can you realistically compete?
|
|
||||||
|
|
||||||
### 2. Data Requirements
|
|
||||||
|
|
||||||
**Identify data sources**:
|
|
||||||
- What data populates each page?
|
|
||||||
- Where does that data come from?
|
|
||||||
- Is it first-party, scraped, licensed, public?
|
|
||||||
- How is it updated?
|
|
||||||
|
|
||||||
**Data schema design**:
|
|
||||||
```
|
|
||||||
For "[Service] in [City]" pages:
|
|
||||||
|
|
||||||
city:
|
|
||||||
- name
|
|
||||||
- population
|
|
||||||
- relevant_stats
|
|
||||||
|
|
||||||
service:
|
|
||||||
- name
|
|
||||||
- description
|
|
||||||
- typical_pricing
|
|
||||||
|
|
||||||
local_providers:
|
|
||||||
- name
|
|
||||||
- rating
|
|
||||||
- reviews_count
|
|
||||||
- specialty
|
|
||||||
|
|
||||||
local_data:
|
|
||||||
- regulations
|
|
||||||
- average_prices
|
|
||||||
- market_size
|
|
||||||
```
|
|
||||||
|
|
||||||
### 3. Template Design
|
|
||||||
|
|
||||||
**Page structure**:
|
|
||||||
- Header with target keyword
|
|
||||||
- Unique intro (not just variables swapped)
|
|
||||||
- Data-driven sections
|
|
||||||
- Related pages / internal links
|
|
||||||
- CTAs appropriate to intent
|
|
||||||
|
|
||||||
**Ensuring uniqueness**:
|
|
||||||
- Each page needs unique value
|
|
||||||
- Conditional content based on data
|
|
||||||
- User-generated content where possible
|
|
||||||
- Original insights/analysis per page
|
|
||||||
|
|
||||||
**Template example**:
|
|
||||||
```
|
|
||||||
H1: [Service] in [City]: [Year] Guide
|
|
||||||
|
|
||||||
Intro: [Dynamic paragraph using city stats + service context]
|
|
||||||
|
|
||||||
Section 1: Why [City] for [Service]
|
|
||||||
[City-specific data and insights]
|
|
||||||
|
|
||||||
Section 2: Top [Service] Providers in [City]
|
|
||||||
[Data-driven list with unique details]
|
|
||||||
|
|
||||||
Section 3: Pricing for [Service] in [City]
|
|
||||||
[Local pricing data if available]
|
|
||||||
|
|
||||||
Section 4: FAQs about [Service] in [City]
|
|
||||||
[Common questions with city-specific answers]
|
|
||||||
|
|
||||||
Related: [Service] in [Nearby Cities]
|
|
||||||
```
|
|
||||||
|
|
||||||
### 4. Internal Linking Architecture
|
|
||||||
|
|
||||||
**Hub and spoke model**:
|
|
||||||
- Hub: Main category page
|
|
||||||
- Spokes: Individual programmatic pages
|
|
||||||
- Cross-links between related spokes
|
|
||||||
|
|
||||||
**Avoid orphan pages**:
|
|
||||||
- Every page reachable from main site
|
|
||||||
- Logical category structure
|
|
||||||
- XML sitemap for all pages
|
|
||||||
|
|
||||||
**Breadcrumbs**:
|
|
||||||
- Show hierarchy
|
|
||||||
- Structured data markup
|
|
||||||
- User navigation aid
|
|
||||||
|
|
||||||
### 5. Indexation Strategy
|
|
||||||
|
|
||||||
**Prioritize important pages**:
|
|
||||||
- Not all pages need to be indexed
|
|
||||||
- Index high-volume patterns
|
|
||||||
- Noindex very thin variations
|
|
||||||
|
|
||||||
**Crawl budget management**:
|
|
||||||
- Paginate thoughtfully
|
|
||||||
- Avoid infinite crawl traps
|
|
||||||
- Use robots.txt wisely
|
|
||||||
|
|
||||||
**Sitemap strategy**:
|
|
||||||
- Separate sitemaps by page type
|
|
||||||
- Monitor indexation rate
|
|
||||||
- Prioritize by importance
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Quality Checks
|
|
||||||
|
|
||||||
### Pre-Launch Checklist
|
|
||||||
|
|
||||||
**Content quality**:
|
|
||||||
- [ ] Each page provides unique value
|
|
||||||
- [ ] Not just variable substitution
|
|
||||||
- [ ] Answers search intent
|
|
||||||
- [ ] Readable and useful
|
|
||||||
|
|
||||||
**Technical SEO**:
|
|
||||||
- [ ] Unique titles and meta descriptions
|
|
||||||
- [ ] Proper heading structure
|
|
||||||
- [ ] Schema markup implemented
|
|
||||||
- [ ] Canonical tags correct
|
|
||||||
- [ ] Page speed acceptable
|
|
||||||
|
|
||||||
**Internal linking**:
|
|
||||||
- [ ] Connected to site architecture
|
|
||||||
- [ ] Related pages linked
|
|
||||||
- [ ] No orphan pages
|
|
||||||
- [ ] Breadcrumbs implemented
|
|
||||||
|
|
||||||
**Indexation**:
|
|
||||||
- [ ] In XML sitemap
|
|
||||||
- [ ] Crawlable
|
|
||||||
- [ ] Not blocked by robots.txt
|
|
||||||
- [ ] No conflicting noindex
|
|
||||||
|
|
||||||
### Monitoring Post-Launch
|
|
||||||
|
|
||||||
**Track**:
|
|
||||||
- Indexation rate
|
|
||||||
- Rankings by page pattern
|
|
||||||
- Traffic by page pattern
|
|
||||||
- Engagement metrics
|
|
||||||
- Conversion rate
|
|
||||||
|
|
||||||
**Watch for**:
|
|
||||||
- Thin content warnings in Search Console
|
|
||||||
- Ranking drops
|
|
||||||
- Manual actions
|
|
||||||
- Crawl errors
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Common Mistakes to Avoid
|
|
||||||
|
|
||||||
### Thin Content
|
|
||||||
- Just swapping city names in identical content
|
|
||||||
- No unique information per page
|
|
||||||
- "Doorway pages" that just redirect
|
|
||||||
|
|
||||||
### Keyword Cannibalization
|
|
||||||
- Multiple pages targeting same keyword
|
|
||||||
- No clear hierarchy
|
|
||||||
- Competing with yourself
|
|
||||||
|
|
||||||
### Over-Generation
|
|
||||||
- Creating pages with no search demand
|
|
||||||
- Too many low-quality pages dilute authority
|
|
||||||
- Quantity over quality
|
|
||||||
|
|
||||||
### Poor Data Quality
|
|
||||||
- Outdated information
|
|
||||||
- Incorrect data
|
|
||||||
- Missing data showing as blank
|
|
||||||
|
|
||||||
### Ignoring User Experience
|
|
||||||
- Pages exist for Google, not users
|
|
||||||
- No conversion path
|
|
||||||
- Bouncy, unhelpful content
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Output Format
|
|
||||||
|
|
||||||
### Strategy Document
|
|
||||||
|
|
||||||
**Opportunity Analysis**:
|
|
||||||
- Keyword pattern identified
|
|
||||||
- Search volume estimates
|
|
||||||
- Competition assessment
|
|
||||||
- Feasibility rating
|
|
||||||
|
|
||||||
**Implementation Plan**:
|
|
||||||
- Data requirements and sources
|
|
||||||
- Template structure
|
|
||||||
- Number of pages (phases)
|
|
||||||
- Internal linking plan
|
|
||||||
- Technical requirements
|
|
||||||
|
|
||||||
**Content Guidelines**:
|
|
||||||
- What makes each page unique
|
|
||||||
- Quality standards
|
|
||||||
- Update frequency
|
|
||||||
|
|
||||||
### Page Template
|
|
||||||
|
|
||||||
**URL structure**: `/category/variable/`
|
|
||||||
**Title template**: [Variable] + [Static] + [Brand]
|
|
||||||
**Meta description template**: [Pattern with variables]
|
|
||||||
**H1 template**: [Pattern]
|
|
||||||
**Content outline**: Section by section
|
|
||||||
**Schema markup**: Type and required fields
|
|
||||||
|
|
||||||
### Launch Checklist
|
|
||||||
|
|
||||||
Specific pre-launch checks for this implementation
|
|
||||||
|
|
||||||
---
|
|
||||||
|
|
||||||
## Questions to Ask
|
|
||||||
|
|
||||||
If you need more context:
|
|
||||||
1. What keyword patterns are you targeting?
|
|
||||||
2. What data do you have (or can acquire)?
|
|
||||||
3. How many pages are you planning to create?
|
|
||||||
4. What does your site authority look like?
|
|
||||||
5. Who currently ranks for these terms?
|
|
||||||
6. What's your technical stack for generating pages?
|
|
||||||
|
|
||||||
---
|
---
|
||||||
|
|
||||||
## Related Skills
|
## Related Skills
|
||||||
|
|
||||||
- **seo-audit**: For auditing programmatic pages after launch
|
* **seo-audit** – Audit programmatic pages post-launch
|
||||||
- **schema-markup**: For adding structured data to templates
|
* **schema-markup** – Add structured data to templates
|
||||||
- **copywriting**: For the non-templated copy portions
|
* **copywriting** – Improve non-templated sections
|
||||||
- **analytics-tracking**: For measuring programmatic page performance
|
* **analytics-tracking** – Measure performance and validate value
|
||||||
|
|
||||||
|
```
|
||||||
|
|||||||
Reference in New Issue
Block a user